Beijing News Express (reporter Chen Lin) The Spring Festival holiday "ended". On February 6, the Beijing Municipal Bureau of Commerce released data that during the Spring Festival this year, the Municipal Bureau of Commerce focused on monitoring department stores, supermarkets, professional stores, catering and e-commerce and other enterprises to achieve sales of 5.17 billion yuan, the city's 52 key business districts passenger flow exceeded 22.306 million person-times, the consumer market ran smoothly.
During this year's Spring Festival, the Beijing Winter Olympics were held as scheduled, and the Winter Olympic mascot became the most popular commodity sold during the Spring Festival, and the Beijing 2022 official licensed commodity flagship store located in the Wangfujing Gongmei Building lined up every day, and the Winter Olympic mascot "Ice Pier" triggered a rush to buy.
The Winter Olympic mascot is on sale during the festival, and the ice pier appears "one pier is difficult to find" scene. Beijing News reporter Wang Guibin photographed
Winter Olympic mascots are hot, "a pier is difficult to find"
"Did you buy the 'ice pier'?" Since the opening of the Beijing Winter Olympics, this has become one of the most commonly used greetings for the people of Beijing and even the whole country.
Since the Spring Festival holiday, many citizens have come to the Flagship Store of Beijing 2022 Official Licensed Commodities in Wangfujing to express their support for the Beijing Winter Olympics by purchasing "ice piers". In order to buy "ice piers", many citizens even began to queue at two o'clock in the morning and waited until 9:30 a.m. when the licensed goods store opened.
According to statistics, on February 2 (the second day of the Chinese New Year) alone, the sales of licensed goods in the store have exceeded one million. Gongmei Building licensed commodity flagship store customized clothing and exclusive badges, driving the passenger flow increased by 5 times year-on-year, Scitechole debuted in the Winter Olympics commemorative gold bars, badges, mascot handmade, Caibai in the sale of various emblems and commemorative coins of the Winter Olympics, Tmall official flagship store ice pier pier, snow Rongrong hanging ornament ornaments were once sold out. Since February 5, the flagship store has begun to restrict the purchase of popular goods such as plush toys and handmade goods, and said that it is fully coordinating the preparation of goods to meet the purchase needs of customers.
During the Spring Festival holiday, the consumption of ice and snow in the Winter Olympics is also full of heat. The "2022 Beijing Ice and Snow Consumption Festival" lights up the New Year, releases the ice and snow consumption map through WeChat public accounts and mini programs, and simultaneously launches a series of activities of "not leaving Beijing, more at ease, and accompanying you to spend the New Year" in more than 100 ice and snow venues and key business circles. The city's ice rink snow field is still hot according to 75% normalization, most of the outdoor snow field night field is open, Huaibei Ski Resort, Nanshan Ski Resort, Xishan Ski Resort, Summer Palace, Yuanmingyuan Ice and Snow Carnival happy play, Jinyuan New Yansha Mall, Capital Langyuan PARK, Beijing Huiju Ice and Snow Happy Season to welcome the Winter Olympics. UnionPay big data shows that the amount of tourism ticketing consumption increased by 1.1 times year-on-year; snow clothing, equipment, protective equipment, etc. increased by more than 15% year-on-year.
FILA China Freestyle Skiing Aerial Skills National Team Competition Uniform, Desante and Austria's top professional skiing brand ATOMICIC joint ice and snow products for centralized sale, "ANTA Ice and Snow Spirit" pop-up experience store brings together the national flag sportswear, the national team with the same hot technology clothing and other sharp goods. Jingdong big data shows that outdoor footwear and sporting goods increased by 1.2 times and 15.9% year-on-year.
In addition, the Year of the Tiger welcomes a variety of goods, jewelry sales are eye-catching, and vintage tiger head hats and tiger head shoes are favored by young parents. Vegetable Hundred Tiger Year Pressed Gold Piece, Cute Tiger Pendant, Guohua Jewelry Fuhu Transfer Bead, Platinum Hollow Tiger Pendant Creative New. Chow Tai Fook Tiger Zodiac Gold Jewelry, Chow Seng PROMESSA Red Rope Series, Swarovski Signum Red Limited Edition model drove jewelry continued to sell, and the three gold sales companies increased by 13.3% year-on-year.
10 kinds of home cooking during the festival "two do not rise"
During the festival, the commercial departments at both levels in the urban area increased market supply, supported supply enterprises to organize the supply of goods into Beijing through multiple channels, expanded inventory, exempted the wholesale market for major agricultural products from the entry transaction fees of 5 types of domestic fruits such as fresh vegetables and apples, and the main wholesale markets, chain supermarkets, e-commerce and direct supply enterprises were well stocked. Large chain supermarkets increased the scale of procurement, the supply of fresh, meat, eggs and milk increased by about 15%, 18 large chain supermarkets more than 700 stores 10 kinds of home dishes during the festival "two do not rise", that is, during the Spring Festival, the price does not increase day by day, the price does not increase year-on-year in the lunar calendar (the price is not higher than the same period of the lunar calendar).
13 nucleic acid testing points have been set up in the Huanjing Expressway service area to reduce the impact of epidemic prevention and control on transportation.
In order to reduce gatherings, the Beijing Municipal Bureau of Commerce issued the "Guidelines for Dining in Catering Business Establishments during the Spring Festival", advocating the reduction of unnecessary meals, controlling the number and time of in-store dining, and commercial enterprises strictly implementing epidemic prevention and control measures, strengthening the prevention and control of cold chain food epidemics, and creating a safe dining environment.
The domestic service, takeaway, and postal express delivery industries retain workers and stabilize their posts through labor incentives, strengthen safe operation guidance and scheduling, etc., to ensure that holiday services are not discounted. Ainong, Auntie Lai, 58 home and other domestic service enterprises and online platforms, about 50,000 domestic service personnel on the job service. Key takeaway companies such as Meituan and Hungry Mo do not stop sending during the Spring Festival, and the riders who stay in Beijing reach more than 50% on weekdays. The express delivery industry has increased the reserves of personnel, venues and transportation capacity, strengthened the elimination of express mail, and the on-the-job rate exceeded 60%, of which the on-the-job rate of postal, SF, Jingdong and other enterprises exceeded 80%.
The Ministry of Commerce's "2022 National Online New Year Goods Festival" focuses on eating, living, traveling and shopping, and many enterprises such as JD.com, Xiaomi, Meituan, Gome, Duodian, and Yuanqi Forest actively participate. Sales during the Jingdong festival increased by 8.7% year-on-year; Tmall opened the Beijing New Year Goods Festival venue, and the box horse launched the "Year of the Tiger" theme New Year Goods Festival, and the orders for prepared dishes increased by nearly 1 times year-on-year. Jingdong big data shows that the sales of VR glasses, air fryers, gamepads, and sweeping robots increased by 3.8 times, 69.7%, 36.5%, and 30.3% respectively year-on-year.
Beijing consumption season Beijing New Year Festival "I have a big year in Beijing", more than 10 business circles, more than 200 enterprises launched the New Year goods market, New Year food, domestic goods New Year gifts three major plate activities, the city's 52 key business districts, 264 large-scale commercial facilities of more than 20,000 square meters of normal business, hui New Year good things, purchase characteristic Beijing flavor New Year goods. According to statistics, the sales of Ledo Port Wanda and Huayu Shopping Center increased by 41.6% and 11% respectively year-on-year.
Intangible cultural heritage integration of new play, long-established ingenuity and excellence to stimulate new vitality. Jingliang Square "Shounong Flavor Industry New Year Goods Market", Beijing Enamel Factory "Yinhu Noisy Spring 'Instrument' Rhyme" New Year Goods Festival to display traditional skills, Rui Feng Xiang 4 store synchronous points double enjoyment, punch card lottery, Sheng Xifu Wangfujing store Jingwei special skill performance to attract stop, Long Shuncheng united with a number of Beijing Non-Heritage National Heritage brands to hold the "Intangible Cultural Heritage Big Gathering of Craftsmanship New Year Goods Festival" to interpret the connotation of traditional Chinese culture. The sales of Donglaishun and Wu Yutai increased by 17.2% and 4.4% respectively year-on-year.
Nearly 1,000 stores launched Chinese New Year's Eve meal delivery activities
This year's takeaway "Chinese New Year's Eve Rice" has been popular, and the reporter learned from hongbin building, barbecue wan, barbecue season, Liuquanju, Dadi Western restaurant and other long-established brands that the sales of takeaway and annual takeaway increased by more than 50%.
More than 100 brand restaurant enterprises and nearly 1,000 stores in Beijing launched the theme activity of "Chinese New Year's Eve rice to your home", Huajia Yiyuan, Donglaishun, Songhelou Chinese New Year's Eve rice takeaway package, and Quanjude master handmade duck take-away set with different flavors. Meizhou Dongpo and Da Dong launched the home service, and Jin DingXuan and Ziguang Garden synchronous vibrato live broadcast.
"Tiger dish" and "ice and snow dish" are creatively new, enriching the new dining experience. Yuhuatai's Tiger Tail has become one of the most clicked dishes in the festival; casserole house this year's tiger head tiger brain cooked with braised pork and quail eggs has also had a very high click rate in new dishes; and the Huguosi Snack Origin Store has launched Lichun's Tiger Wei Spring Rolls and Spring Cakes.
Another Shun and Yakiniku season use hoof yellow to cook curling sports dishes, based on the classic dishes, exquisitely interpret the feelings of ice and snow sports, becoming the most clicked dishes in ice and snow dishes. There are also snow mountain speed skating made of yam, black sesame cake and salt carving to form a frozen edge; Quanjude ice and snow fire duck, cold vegetable alpine skiing, hot vegetable snow mountain wonderful shrimp. Tongheju, Tongchun Garden, Gulou Ma Kai Restaurant, Eryouju and other long-established "Ice and Snow Food Festivals" were also launched as scheduled. The "Dancing Snowman" made of glutinous rice balls, the "Purple Potato Snow Mountain Salad" made of purple potato puree, and the crystal clear crystal ice shrimp "Dragon and Phoenix Playing Snow"... Among these ice and snow creative cuisines, there are both "pictographic dishes" that imitate the color form of ice and snow, and "image dishes" that contain good wishes, which are especially popular with consumers.
According to statistics, the reservation rate of private rooms in the city exceeds 90%, and the flipping rate of long-established restaurants has reached 4 times. Thousands of directly operated restaurants under the Sipping Group, such as Sipping and Feeding, and Xiangxiang are operating normally, receiving nearly 1.5 million consumers, selling nearly 1 million beef and mutton, and 800,000 cups of tea and rice tea, all of which exceeded expectations. Nearly 300,000 packages were sold during the Spring Festival, up 30% year-on-year. Takeaway sales in many stores increased by 2 to 4 times month-on-month, and in addition, boiled and scalded takeaway also exceeded expectations during the Spring Festival.
The turnover of Longfu Temple Catering, Barbecue Season, Yonghe Dawang and Huatian Catering Group increased by 30%, 22.7%, 13% and 12% respectively year-on-year; the transaction volume of third-party platform catering transactions increased by 9.5% and 10.7% respectively year-on-year, an increase of 2.5 times and 3 times respectively over 2020.
The first store launch enabled the improvement of consumer quality, and the service consumption increased by more than 40%.
During the Spring Festival, the first stores gathered to help lead the new trend of consumption. Nike Beijing brand experience store settled in Sanlitun Taikoo Li West District, luggage brand Vivienne Westwood the country's largest flagship store landed in Beijing Huamao, and introduced the brand's first coffee shop in Beijing. Korean fashion brand Chuu (Co., Ltd.) entered Chaoyang Joy City. The 8yeah Lane Trendy Block in the sub-center of the city attracted 61 brands, of which one-third were the first stores in Tongzhou and the first stores in Beijing. The passenger flow of Sanlitun Commercial Circle and Chaoqing Commercial Circle exceeded 555,000 and 189,000 respectively.
Universal Studios Beijing opened the first "Global Chinese Year" seasonal theme activities, Kung Fu Panda, Jiaoyi Tiger and other cartoon images dressed in New Year red clothes to stop, receiving more than 200,000 tourists during the festival. "Stroll through Beijing × net red punch card" Year of the Tiger Spring Festival 10 routes to provide tide play travel guide, the city's 11 parks "Fu man Capital City Chunhe Shenzhou" Spring Festival Garden Fair, the city's 60 Winter Olympics Spring Festival landscape punch points to show the city image and traditional Chinese culture.
Activities such as "Playing with Ice and Snow at the Foot of the Great Wall, Staying In Beijing for the New Year" in Gubei Water Town, and the "Phantom Art Festival" Intangible Cultural Heritage Folk Performance in Beijing Happy Valley have also become highlights. UnionPay big data shows that the amount of transportation and accommodation consumption increased by 1.2 times and 83.3% respectively year-on-year.
In addition, during the Spring Festival Lantern Festival, the city's performances, benefiting the people, the Winter Olympics, the Annual Customs and Intangible Cultural Heritage and other activities were wonderful, and there were more than 1,000 online and offline literary and artistic performances. More than 20 theaters such as the National Centre for the Performing Arts and the Beijing Poly Theater have taken turns to perform various performances, including the Beijing Renren Opera Drama "Outside the Sky", the "2022 Kaku Spring Festival Gala Grand Plan" New Year Children's Drama, the Beijing Symphony Orchestra 'Ice and Snow Covenant' New Year Concert, and various forms of talk shows, cross-talk, and literary and artistic performances. The city's 16 Winter Olympic Cultural Square acrobatics, Allegro, lion dance and other more than 100 performances to welcome friends, AR, VR technology to empower new experiences, 8 films in the film market concentrated on the release, as of noon on February 6, the city's box office exceeded 220 million. UnionPay big data shows that the amount of service consumption increased by 42% year-on-year, and its Chinese entertainment category increased by 24.4%.
Beijing News reporter Chen Lin photojournalist Wang Guibin
Edited by Liu Qianxian Proofreader Zhai Yongjun
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