The Spring Festival is approaching, and the taste of the New Year is getting stronger. On January 12, in the Flagship Store of Beijing 2022 Official Licensed Commodities located on the first floor of Wangfujing Gongmei Building in Dongcheng District, the "Winter Olympics New Year" - Beijing Winter Olympics Licensed Commodities New Year Festival was unveiled here.
This New Year's Festival, the flagship store was re-decorated, the window flower paper-cut style Of the Winter Olympic Mascot, the festive big red blessing characters, the visual design with red as the main color and the careful stacking of goods, under the bright lighting, the flagship store full of ice and snow atmosphere created a strong Spring Festival atmosphere, providing an immersive Spring Festival shopping experience for people who came here, and everyone greeted the extraordinary "Winter Olympic New Year" in 2022. For this New Year's Festival, the flagship store has also carefully selected and prepared many high-quality goods.
The "Ignite the Winter Olympics" countdown series of badges ends
The "Ignite the Winter Olympics" countdown series badges have been introduced since the 1,000-day countdown to the opening of the Beijing Winter Olympics, and one is launched every once in a while. The last opening ceremony badge was officially launched at the New Year Festival, this badge is rich in content, not only marking the theme of the badge, but also "2022.02.04", "the fourth day of the first month", "Li Chun" and other words, but also the opening ceremony venue Bird's Nest, mascot ice pier, Chinese and English slogans are integrated. So far, all 16 badges have formed a string of fiery red firecracker shapes, and through this exquisite design, they tell the indissoluble relationship between China and the Olympic Games for more than 100 years, and also contain New Year wishes for people who love life and the Olympics.
Spring Festival theme licensed goods were unveiled
The red-hot Beijing Winter Olympics mascot palace lights are inspired by the six-sided double-decker palace lights, combining the Winter Olympic mascots with the palace lights, supplemented by traditional Chinese auspicious ornaments and Chinese knots, hanging at home on the occasion of the Spring Festival, the festive atmosphere and red fire atmosphere of the festival are coming, and there is more blessing for the Winter Olympics; "Beijing Winter Olympics Spring Blessing Lucky Gift Box" contains blessing characters, red envelopes, lanterns, mascot pendants, etc., so that the Winter Olympics can accompany you to spend the New Year; "Beijing's Spring Festival" series of badges, from buying New Year goods to wearing new clothes, Eight badges recreate Beijing's diverse Spring Festival activities; the "Ice Time of Old Beijing" series of badges tells 15 stories of old Beijing's participation in ice sports since the Ming Dynasty, and in the form of badges, it shows the ice and snow culture of Beijing.
The New Year, New Weather, And Winter Olympics send auspiciousness
Cute mascot pen bag, innovative mascot badge, lively mascot plush playset... In addition to the festive Spring Festival element licensed goods, the popular licensed goods with the Winter Olympic mascot as the main element are also gathered at this New Year Festival. Mascot plush playset is a "best-selling hit" sold in the store, loved by everyone; all kinds of mascot handmade have been prepared, just waiting for you to take home; the Winter Olympic mascot hairpin is cute and fashionable, wear it, directly joined to the "atmosphere group" of the Winter Olympics; cute and durable mascot pen bag, novel structure, exquisite and practical, quite popular with children; and the mascot shellfish necklace has also become a popular gift for women, especially the eyes of the "ice pier", the unique "rocking drill" technology makes the "ice pier" eyes keep swinging, Smart and fun.
When traditional intangible cultural heritage meets spring festival
In addition to many practical licensed goods, many handicrafts that embody intangible cultural heritage skills are also launched at this New Year Festival, especially the collectible Winter Olympic licensed goods, which are of great significance for the Spring Festival to be given to relatives and friends. Beijing Winter Olympic Emblem Treasure series products, Winter Olympic official hat tea cup, ice and snow jade Ruyi, Winter Olympic Ice and Snow Porcelain Zun, Winter Olympic Five Ring Enamel Zun and other handicrafts have become another highlight of the flagship store, and ceramic products, purple sand pots and other products have also been concentrated, providing consumers with more choices.
A wealth of activities to accompany you through the New Year
The Winter Olympic Festival starts on January 12 and lasts until the end of February, spanning the two traditional festivals of the Spring Festival and the Lantern Festival. In order to coincide with the holding of this New Year's Festival, the flagship store has also planned a variety of activities. Every Saturday before the Beijing Winter Olympics and during the Winter Olympics, the store will organize an Olympic badge exchange event, and customers can also make their own exclusive Winter Olympic badge through the first personalized badge making machine in the store's Olympic history. At the same time, during the Winter Olympic New Year Goods Festival, the flagship store will also send out 10,000 "Fu" characters to wish everyone good luck. Customers can also personally send New Year greetings for the Beijing Winter Olympics under the "Winter Olympic Wishing Tree" in the flagship store. At the same time, consumers can also customize personalized clothing and canvas bags through the cloud shelves in the store.
This New Year Goods Festival will display the unique charm of the traditional Chinese festival that symbolizes reunion, auspiciousness and hospitality, display the cultural connotation, attractiveness and appeal of the licensed goods of the Winter Olympics, let the traditional Chinese festival culture add a festive atmosphere to the Winter Olympics, and also send sincere wishes for Chinese athletes to achieve better results at the Beijing Winter Olympics.
According to the staff of the Market Development Department of the Beijing Winter Olympic Organizing Committee, the purchase of licensed goods is a simple and easy way for people around the world to participate in the Winter Olympics and support the Winter Olympics, and to retain the good memories of the Beijing Winter Olympics. The Beijing Winter Olympics franchise plan has recruited a total of 29 franchise production enterprises, of which 2 enterprises with disability employment have been centrally placed, and a total of 58 franchise retail enterprises have been recruited. It has developed more than 5,000 licensed products in 16 categories. More than 190 licensed retail stores were opened in 19 provinces, autonomous regions and cities including Beijing, Hebei, Tibet and Xinjiang, the official Olympic flagship store was opened on the Tmall platform, and the Beijing 2022 official licensed commodity flagship store and badge exchange center were set up in wangfujing Gongmei Building. More than 280 pairs of high-speed rail trains have set up licensed commodity sales channels covering 31 provinces, autonomous regions and municipalities. Sponsoring companies such as Bank of China, China Post, ANTA, China Unicom, PetroChina, Sinopec, etc. have also opened offline physical retail channels.
By the end of 2021, 5 sets of commemorative stamps will be issued, for a total of 18 stamps. On 4 February 2022, a set of 2 opening ceremony commemorative stamps will also be issued. Two sets of 19 gold and silver commemorative coins, 2 ordinary commemorative coins, 2 commemorative banknotes and 2 Winter Paralympic gold and silver commemorative coins have been released as scheduled.
In addition, during the Beijing Winter Olympic Games, 8 licensed retail stores were opened in the competition venues, achieving full coverage of the competition venues. In non-competition venues such as the Winter Olympic Village, the Headquarters Hotel, and the Main Media Center, 8 licensed retail stores were opened. At the same time, franchised goods sales points will be set up in each closed-loop contracted hotel. (Reporter Wu Dong Zhuoran)