The Spring Festival is approaching, and the taste of the New Year is getting stronger. On the morning of January 12, in the flagship store of the 2022 official licensed goods on the first floor of Wangfujing Gongmei Building, the "Winter Olympics and New Year" - Beijing Winter Olympics Licensed Commodities New Year Festival kicked off. The final badge of the "Ignite the Winter Olympics" countdown series was launched, and at this point, all 16 badges together formed a string of fiery red firecracker shapes, telling the indissoluble relationship between China and the Olympic Games, and also containing festive New Year blessings.
The reporter saw at the scene that the flagship store was re-decorated for the New Year Festival, and the mascot of the Winter Olympics in the style of window flower paper-cutting, the festive big red blessing character, and the visual design with red as the main color created a strong Spring Festival atmosphere.
Spring Festival theme licensed goods were unveiled. Among them, the Beijing Winter Olympic Mascot Palace Lamp is inspired by the six-sided double-decker palace lamp, combining the Winter Olympic mascot with the palace lamp, supplemented by traditional Chinese auspicious ornaments and Chinese knots, which can be hung at home to increase the festive atmosphere; the "Beijing Winter Olympics Spring Blessing And Auspicious Gift Box" contains many themed goods such as blessing characters, red packets, lanterns, mascot pendants; "Beijing's Spring Festival" series of badges recreates Beijing's diverse Spring Festival activities; "Old Beijing's Ice Time" series of badges tells 15 stories of old Beijing's participation in ice sports since the Ming Dynasty. Express the city's ice and snow culture heritage.
Cute mascot pen bag, innovative mascot badge, lively mascot plush playset... In addition to the festive Spring Festival-themed licensed goods, the popularity of licensed goods with the Mascot of the Winter Olympic Games as the main element continues to be popular. The mascot beimu necklace is popular with many young women. According to the staff, the eyes of the "ice pier" in the necklace use the unique "rocking drill" technology, which can swing non-stop, flexible and interesting.
"I've been buying this badge before, and this time I heard it's the last one, and it must be collected!" As soon as the building opened its doors, many citizens rushed to shop for this set of "Ignite the Winter Olympics" countdown series badges. According to reports, the series of badges has been launched since the 1,000-day countdown to the opening of the Beijing Winter Olympics, one at regular intervals, and the last opening ceremony badge was officially launched at the New Year Festival. The badge is rich in content, not only marking the theme of the badge, but also integrating the opening ceremony venue bird's nest, the mascot ice pier, and the Chinese and English slogans.
Aunt Tian and her wife and children with their two-year-old nieces were the first to come. "Children especially like the ice piers and snow melting, and we also have to buy some for friends from out of town to send over." Aunt Tian smiled and said that when the child was at home, she would watch TV and say "together to the future", and the whole family paid special attention to the Winter Olympics.
In addition to the licensed goods with practicality, many handicrafts that embody the skills of intangible cultural heritage are also launched at the New Year Festival, which is of collecting significance. Including Beijing Winter Olympic Emblem Treasure series products, Winter Olympic official hat tea cup, ice and snow jade Ruyi, Winter Olympic Ice and Snow Porcelain Zun, Winter Olympic Five Ring Enamel Zun, etc., ceramic products, purple sand pots and other products are also concentrated.
It is reported that the Winter Olympic New Year Goods Festival began on January 12 and lasted until the end of February. Every Saturday before the Beijing Winter Olympic Games and during the Winter Olympic Games, the store will also organize olympic badge exchange activities, consumers can make their own exclusive Winter Olympic badge through the first personalized badge making machine in the store's Olympic history. During the Winter Olympic Festival, the flagship store will send 10,000 "Fu" characters, and consumers can also personally send New Year blessings for the Beijing Winter Olympics under the "Winter Olympic Wishing Tree" in the flagship store. In addition, the tmall Olympic official flagship store has also synchronized most of the fine goods of the New Year Festival, and consumers can choose to buy online.
Source Beijing Daily Client | Reporter Chen Xueliang Yan Tong
Edited by Wang Haiping
Process Editor Yan Shengmiao