The footsteps of the Beijing Winter Olympics are getting closer and closer, and the cultural and creative products related to the Winter Olympics have already entered the public eye and entered the homes of ordinary people.
This is not only a part of the Winter Olympic economy, but also a vivid embodiment of people's participation in the Winter Olympics, helping the Winter Olympics, sharing the Winter Olympics, and disseminating the culture of the Winter Olympics. Exquisite badges, exquisite stamps, and pleasing mascots all make the wonderful forever and make time eternal.
Cultural and creative consumption is hot
On New Year's Day 2022, as the Winter Olympics approach, licensed goods with elements such as "ice piers" and "snow melting" are popular in the market, and Winter Olympic products that tell the story of China have become people's New Year gifts.
Ice and snow sports meet enamel inlay craftsmanship, transformed into exquisite works of art and jewelry; traditional purple sand tea sets collide with the passion of the Olympic rings, making tea tasting full of dynamics and vitality; stickers and bracelets with mascots make the Winter Olympics full of innovation. In the flagship store of licensed goods on the first floor of The Gongmei Building in Wangfujing, Beijing, customers come to select cultural and creative products for the Winter Olympics, and the licensed goods of the Winter Olympics such as badges, philatelic products, clothing, and stationery tell the story of China.
"It's a nice sports bag, it's great to wear with this sportswear, it doesn't look like an athlete." Mr. Mu and his colleagues from Jinan, Shandong Province, went to Beijing on a business trip, and he planned to buy some Winter Olympic cultural and creative products in the store to take home, "I bought some badges and collectibles, and I like this bag." These badges are given to colleagues and friends, who they will surely like, so that everyone can feel that the Winter Olympics are all around us. For the Winter Olympics, it is also a good commemoration. Mr. Mu said that he and his colleagues bought more than 6,000 yuan of cultural and creative products.
Mr. Du and his wife, who live in Haidian, Beijing, rushed to the store before New Year's Day to pick up goods. They are interested in stamp products and souvenir books, "before checking on the Internet, this shop is relatively large, complete categories, we came over, the layout of the Winter Olympic scene, so many Winter Olympic cultural products, the atmosphere feels good." Mr. Du said that he likes outdoor sports in winter and is a snow sports enthusiast, and the goods purchased this time include commemorative books and limited edition badges, which cost a total of more than 8,000 yuan.
During the 2008 Olympic Games in Beijing, Wangfujing Gongmei Building was the flagship store of licensed goods, and now it is operating the flagship store of the Winter Olympics again, and the honor and responsibility of the "Double Olympic Flagship Store" have made the staff in the store feel honored and cherished. The Winter Olympics flagship store has dispatched some salesmen who have served the 2008 Olympic Games to provide consumers with warm and thoughtful services and enhance their shopping experience. The Flagship Store of the Winter Olympics has become the launching place of new products of the Winter Olympics, and it is also a place for many ice and snow lovers to punch in and gather fans for the Winter Olympics.
Beijing 2022 official licensed commodity flagship store sells precious metal products, badges, plush and other material toys, clothing and accessories, ceramics, stationery, handicrafts, jewelry, bags, home textiles, silk products, philatelic products, umbrellas, outdoor products, purple sand pots, more than 2,000 varieties.
"The Beijing Winter Olympics Licensed Commodity Flagship Store is an important attraction in the host city of the Winter Olympics, which undertakes functions such as olympic brand promotion to the public, providing Winter Olympic information services, displaying and selling all categories of Winter Olympic licensed goods, and new product releases of Winter Olympic licensed goods, which is not only a window for publicizing the Winter Olympics, but also a platform for cultural exchanges and an experience place for participating in the Winter Olympics, and a new window for displaying the Beijing Winter Olympics." A flagship store worker said.
▲The cultural and creative products of the Winter Olympics have attracted the attention of many children. Photo/ Yu Navy
Philatelic collection is hot
On July 31, 2015, IOC President Bach announced that Beijing had been granted the right to host the 2022 Winter Olympics. At that time, Mr. Zhai, who was watching TV in Beijing's Xicheng District, stood up from the sofa excitedly, and tears flashed in his eyes. Mr. Zhai is a philatelic enthusiast and a sports enthusiast.
The successful bid for the Winter Olympics increased his attention to related philatelic products. Since then, he has discussed the Commemorative Stamps and Commemorative Covers related to the Winter Olympics with his friends in the circle, and friends have also given each other foreign Winter Olympic commemorative covers, which are all treasures in Mr. Zhai's circle.
As long as he is idle, Mr. Zhai runs to places such as Panjiayuan Antique Market and Madian Stamp Card Market, and often collects and buys all the philatelic products related to the Beijing Winter Olympics online. In order to assemble a series, he even bought stamps with the money originally used to buy computers. Mr. Zhai's approach has not been complained about by his wife. But in his opinion, as long as he encounters a rare stamp product, the opportunity is not waiting for anyone, he will happily "take it".
Mr. Zhai admitted that stamps, postcards and first day covers and other philatelic products are called national business cards, especially those produced and issued for national and world-class major events, which show special value and significance. "Stamps, although square inches in size, are exquisite and lifelike, capturing the wonderful moments on the field and leaving a permanent artistic charm." I feel very happy to do what interests me within my financial resources. Mr. Zhai said that he recently bought some commemorative badges and philatelic products, hoping to use his own modest efforts to make a little contribution to the promotion of the Beijing Winter Olympics and the transmission of Winter Olympic culture.
Like Mr. Zhai, Mr. Lan of Zibo, Shandong Province, is also fond of collecting philatelic products, and he has spent several years collecting commemorative stamps issued by previous Winter Olympic host countries. He intends to use stamps as a carrier in the theme exhibition to tell the knowledge of the Winter Olympics and spread the culture of the Winter Olympics in the recent theme exhibition.
Since Beijing's bid to host the 2022 Winter Olympics, Mr. Lan has consciously studied and understood the knowledge of the Winter Olympics and collected Winter Olympic stamps. However, stamps are gradually moving away from people's lives, the philatelic circle in Zibo is small, and the popularity of ice and snow sports in China is late, and philatelic enthusiasts who pay attention to the theme of the Winter Olympics are only collecting some of the currently issued philatelic products, and foreign Winter Olympics-themed stamps are almost no one cares. He used Weibo, forums and other channels to collect stamps that could not be found in China through purchases, mutual gifts, etc., and even entrusted people to buy them.
"During New Year's Day, I held a theme exhibition with a few friends who are engaged in collecting, mainly to explain the knowledge of the Winter Olympics in the form of stamps on the theme of the Winter Olympics." Mr. Lan said that there are not many stamps to see, but everyone is extremely impressed. In everyone's view, a piece of Winter Olympic stamps can outline the historical context of the Olympic Games and the wonderful story of Chinese sports culture, and the small stamps show great artistic charm and the Olympic spirit that will never be extinguished.
▲At the flagship store of licensed commodities on the first floor of Wangfujing Gongmei Building in Beijing, customers and staff came to select cultural and creative products for the Winter Olympics. Photo/ Yu Navy
Culture benefits people's livelihood
With the east wind of the Winter Olympics, many places in the country actively greeted the Winter Olympics and made ice and snow articles. "Pure ice and snow, passionate dating", Zhangjiakou is the joint host of the Beijing Winter Olympics, Hebei with its own regional advantages, launched a number of local characteristics, the characteristics of the times, leading the fashion of the Winter Olympic cultural and creative products.
Hebei makes full use of the creative advantages of the "Xue Ruyi" National Ski Jumping Center with beautiful shape and advanced concepts, combined with the characters inspired by Wu Qiang's New Year paintings, and developed the "Xue Ruyi" series of cultural and creative products, sweatshirts, school bags, home, stationery and a number of fashionable and branded cultural and creative products, full of fashion.
In addition to offline display, Hebei has also moved the exhibition of cultural and creative products to the Internet. The online exhibition uses multimedia technologies such as 3D and VR, relying on the Internet platform, docking media live broadcast platforms, e-commerce platforms, anchors and industry experts, non-genetic inheritors, cultural and creative designers, etc., to display, promote and sell intangible cultural heritage and cultural and creative products, and can be used for remote visiting experiences of exhibitors.
At the end of 2021, the staff of Dachang Hui Autonomous County in Hebei Province was working hard to make the Beijing Winter Olympics licensed commodity "Cloisonné and Tian Yu Curling" with the theme of "Five Pots Linmen and Blessing the Winter Olympics". The staff said that with the approaching of the Winter Olympics, the production and sales of this Beijing Winter Olympic Intangible Cultural and Creative Boutique are booming, and we are currently stepping up to catch up with orders.
Since 2016, the Sunshine Home Shelter Workshop in Qiaoxi District, Zhangjiakou City, has taken the Opportunity of holding the Winter Olympic Games in Zhangjiakou to actively lead the disabled to use ice and snow and Winter Olympic themes as the source of creation, and develop and produce cultural tourism products with local characteristics that combine ice and snow and the Winter Olympics. The workshop has produced different types of notebooks, bags, leather plates, saddles, belts and other cultural tourism products with different types of winter Olympic themes, such as leather carvings, leather irons, wheat straw paintings, and paper-cutting, helping more than 100 disabled people to complete vocational reconstruction and achieve employment.
On the occasion of the upcoming Winter Olympics, Ding Yukun, a post-80s "wheelchair angel", sent cultural and creative products such as Winter Olympics-themed paper-cuts, cloth paste paintings and other cultural and creative products designed and produced by her and disabled friends to Chongli to present the Winter Olympics in her own way. These cultural and creative products skillfully integrate traditional Chinese intangible cultural heritage skills and the theme elements of the Winter Olympic Games, with a unique Chinese charm.
Ding Yukun hopes that through these works, the traditional Chinese culture and art will be displayed to the world, and the spirit of self-improvement of the disabled will also be demonstrated.
(□ Minsheng Weekly reporter Yu Haijun)