How does "Creative Design Plus" empower? Longjiang artists mentioned key points

Let creative design help the ice and snow industry go international

Interview with artist Liu Hengfu

The "Heilongjiang Provincial Creative Design Industry Development Special Plan (2022-2030)" and "Several Policies and Measures for Supporting the Development of creative design Industry in Heilongjiang Province" issued at the end of March are the first planning documents specifically for the development of the creative design industry in Our Province, aiming to improve the quality of creative design, accelerate the formation of new momentum for economic and social development, develop an innovative economy, reshape new competitive advantages, and provide strong support for the comprehensive construction of a socialist modernization new Longjiang.

How does "Creative Design Plus" empower the development of the real economy? The reporter recently interviewed Liu Hengfu, director of the Olympic Ice and Snow Art Committee and an artist from Longjiang.

Liu Hengfu

Keywords: creative design + ice and snow industry

reporter:

The introduction of the "Heilongjiang Provincial Creative Design Industry Development Special Plan (2022-2030)" and the "Several Policies and Measures to Support the Development of the Creative Design Industry in Heilongjiang Province" have attracted wide attention.

Liu Hengfu:

This undoubtedly injects a booster into the art and design world! I am excited to be an artist and creative designer who grew up in the black soil. Over the years, I have been exploring how to empower the main industries of our province to add value through creative design and new business models, and there are many projects and achievements that can be directly connected with the industry and contribute to the green industry and ice and snow industry in our province to the international.

Works by Liu Hengfu

Sculpture - Olympic Light

At the Beijing Winter Olympics, you created a series of Olympic-themed Chinese culture and art exhibitions, which became a beautiful landscape, and you have repeatedly emphasized that the ice and snow art works in the exhibition are all Heilongjiang themes, can you talk about how to make Heilongjiang ice and snow culture industry go to the world through creative design?

Before the opening of the Winter Olympic Games, my "Winter Olympic Ice and Snow Art Exhibition" was launched at the Palace Museum; during the Winter Olympics, my large-scale urban sculptures such as "Sending Love in Ancient and Modern Times", "Holding Up Tomorrow", "Blessing China" and "Champion Tree" stood in the main competition area of Beijing; at the same time, my "Chinese Characters and World Sports" design art exhibition opened at the China Millennium Monument. Through photography, painting, installation, design and other artistic disciplines, I have shown the world the unique charm of Chinese culture, including Heilongjiang ice and snow culture and art. Breaking boundaries in creation, using cross-border and diversified ways to present the beauty of ice and snow art has also become an inexhaustible source of my creativity.

Ice and snow is the characteristic resources of Heilongjiang, as a native of Longjiang artist, through their own accumulation and creation of more than 20 years, has launched tens of thousands of ice and snow art works, these series of products have been the opening and closing ceremonies of the Beijing Winter Olympics, Winter Olympics licensed goods, the International Olympic Committee and UNESCO part of the application and recognition, on the one hand, to prove the international status of Longjiang ice and snow, laying the foundation for the promotion of high-end brands in the future. At the same time, it also allows us to see the possibility of transforming Longjiang's ice and snow resources into the world's leading ice and snow art brand.

I was invited back to my hometown to participate in the research on the development of the creative design industry in our province, and now that the province has introduced plans and policies, we artists are very encouraged. In order to achieve early results and achieve early results, my Ice and Snow Art Center in Harbin will work with my design team in Beijing to promote the landing and transformation of a series of design projects.

Oil painting - Silk Road Binghua

Keywords: International Context + Design Capital

The "Heilongjiang Provincial Creative Design Industry Development Special Plan (2022-2030)" proposes to empower the development of the real economy through "creative design +", and according to the existing industrial base and comparative advantages of our province, 10 key areas such as green food, ice and snow sports and leisure products, and arts and crafts will be empowered through creative design. What do you think of the deep integration of the creative design industry and the real economy?

Industry is the matrix of design, and design is the soul of industry. Our province has green food, ice and snow resources, European customs and other industrial resources, need to be through a new design, new business model leapfrog upgrade, empower value-added main industries in our province, and truly realize the "green water and green mountains are golden mountains and silver mountains, ice and snow is also golden mountains and silver mountains" model projects.

It took me six years to creatively design the Longjiang Treasures Green Industry series, including thousands of items and several series. I tried to organically combine green food with popular fashion shopping, experiential interlocking hotels, homestays and other projects, and transformed them into an international context through creative design, bringing cultural added value to Heilongjiang green food, and these design schemes have been completed.

European style is the characteristic of Harbin, I spent three years to develop the "Old Street Shang" brand, the Central Street century-old culture in an international, fashionable, brand way packaging, research and development of more than 20 series, thousands of products. At present, the project has been designed and proofed. As long as there is good policy support, we are confident to promote Harbin from a consumer fashion city to a fashion city.

Printmaking - Ice. sea

Keywords: Olympic + snow tourism

In the "Heilongjiang Province Creative Design Industry Development Special Plan (2022-2030)", it is proposed to hold creative design activities such as the Sino-Russian Harbin Creative Design Week and the Shenzhen-Kazakhstan International Design Biennale, promote international creative design exchanges and cooperation, and introduce high-end creative design resources.

I am currently the executive chairman of the International Ice and Snow Art Olympiad Conference sponsored by the International Olympic Committee and the Samaranch Sports Development Foundation, if our province can actively strive to land the permanent site and forum of the Olympic Ice and Snow Art Committee in Heilongjiang and create a world-class ice and snow tourism attraction "Olympic Ice and Snow Expo", then it can effectively promote the Ice and Snow Industry in Longjiang to the world, and complete the history of the Ice and Snow Industry in the Era of the Winter Olympics.

The Beijing Winter Olympics will make the people of the whole country see the strength of Heilongjiang in ice and snow resources and winter sports, and our province should further make good use of the international platform of the Olympic Games to promote Heilongjiang's ice and snow industry to the world through cultural creativity and artistic design. In this regard, we can further explore how to cooperate with the top talents and teams in this field to create a unique Longjiang ice and snow derivative products; we can also consider building a four-season ice and snow complex project to fully display the unique charm of Heilongjiang ice and snow through hotels, catering, entertainment, tourism, shopping, etc.

Reporter: Yang Ningshu

Trainee Editor: Bo Xun

Review: Jiang Ming

Coordinator: Sun Jiawei