The Second Han Culture Creative Design Competition in Xuzhou was launched to promote the industrialization of Han culture

The scene of the press conference. People's Daily Photo by Yan Feng

Xuzhou, December 15 (Yan Feng) On the 15th, the People's Network learned from the press conference held by the Propaganda Department of the Xuzhou Municipal Party Committee of Jiangsu Province that as an important part of the "Purple Gold Award" cultural and creative design competition in Jiangsu Province, the second Han Cultural and Creative Design Competition in Xuzhou City was officially launched today, and the collection of entries began immediately.

According to reports, the "Purple Gold Award" Cultural and Creative Design Competition Xuzhou Branch and the Second Han Cultural creative design competition, jointly organized and initiated by the Propaganda Department of the Xuzhou Municipal Party Committee and other six departments, the event activities with the theme of "New Han Brilliant, Dream-building Era", including cultural and creative products, product design competitions, architectural design competitions, clothing creative design competitions, graphic design competitions, "Hanfeng New Gifts" souvenir custom competitions, etc., for the whole society to collect cultural and creative design works that meet the requirements, the event activities set gold, silver, There are 30 bronze awards, with a total prize of 120,000 yuan.

According to the organizers, the Han Cultural creative design competition was held for the first time in June last year, with more than 1,500 entries and good social response. Compared with the first edition, this year's competition has added new contents such as clothing design and graphic design, and at the same time made more explicit requirements for entries, for example, in the collection of works in the cultural and creative product category, its scope covers all derivatives related to The theme of Han culture, including design works related to clothing, food, housing, use and travel, and the works encourage the development of relevant elements in combination with the theme of Han culture. The clothing competition requires that we pay attention to the fashion expression of Jiangsu elements, and encourage Hanfu works that integrate Han cultural elements. The content of the entries that embody The elements and symbols of Han culture are further clarified and refined.

Another significant feature of this event is to pay more attention to the commercialization and transformation of excellent works. According to Ai Xinjian, deputy director of the Publicity Department of the Xuzhou Municipal Party Committee, in the seventh Zijin Award Competition held last year, there were five works that achieved commercialization and transformation, and the organizing committee of this competition will select a number of excellent works from the award-winning works and carry out the landing transformation, and incorporate them into the "Hanfeng New Gift" cultural and creative product system, and publicize and display and promote them in various external publicity and cultural tourism activities. Promote the re-expression of xuzhou's traditional culture and the transformation and upgrading of cultural industries. Ai Xinjian said.