There is a fifth chance for cultural development in human history. The first time was in ancient Greece. The philosophical, architectural and artistic achievements of the time became the source of European civilization. The second time was during the Spring and Autumn Period and the Warring States Period in China, more than 2500 years ago, when there were hundreds of schools of thought and hundreds of sons such as Confucius, Laozi, Mencius, Han Feizi and so on. The third was the Renaissance of Europe in the sixteenth century, and a large number of the world's top cultural and artistic giants appeared in Florence, Italy, such as Michelangelo, Leonardo da Vinci, Boccaccio, Dante, Machiavelli, Galileo, etc., which laid the foundation for Europe's cultural status in the world today; the fourth was the rise of the American cultural industry, which was the forties of the last century, and we saw the American cultural industry running rampant in the world. American big movies, animations and other leading brands account for a very large proportion of the world market. Today, the fifth opportunity for cultural development in human history is the revival of Chinese culture. The Eighteenth National Congress put forward the strategy of cultural power. This time, culture and industry are completely integrated to form a cultural and creative industry.
Chuanjian Cultural and Creative Institute was established in January 2021 in Anji, Zhejiang Province, the birthplace of the "Two Mountains" theory. Chuanjian Cultural and Creative Institute is a professional platform under Chuanjian China engaged in content development in the field of culture and creativity, incubation of cultural and creative IP products, inheritance and "revitalization" of intangible cultural heritage, and integration of cultural and creative townships in the field of cultural and creative culture and tourism. Chuanjian Cultural and Creative Institute works closely with national brand enterprises, non-genetic artists and related cultural and creative companies to express ancient topics freshly, modern expressions of traditional culture, and international expressions of Chinese culture.
Since its establishment, Chuanjian Cultural and Creative Institute has actively carried out various exchanges and cooperation, and has successively exchanged and communicated with the Department of Intangible Cultural Heritage of the Ministry of Culture and Tourism, the China Intangible Cultural Heritage Protection Association, the Palace Museum, the Chinese Peasant Calligraphy and Painting Research Society, the Shanghai Municipal Bureau of Culture and Tourism, the Intangible Cultural Heritage Department of the Beijing Municipal Bureau of Culture and Tourism, the Hubei Provincial Museum, the Xi'an Intangible Cultural Heritage Protection Association of Shaanxi Province, the Beijing Institute of Folk Arts intangible cultural heritage, the Beijing Hundred Workshops and other cultural and tourism bureaus in some parts of China, and carried out a series of explorations and cooperation.
In 2021, Chuanjian Cultural and Creative Institute, together with Haier Casarte and Vida weier brand enterprises, held the first Chuanjian Cultural and Creative Awards Solicitation Contest (Details: 2021 Chuanjian Cultural and Creative Awards Collection), and held the Final Examination Meeting of chuanjian Cultural and Creative Awards in Beijing Gongfu (Details: The First Chuanjian Cultural and Creative Awards Final Review Conference was successfully held in Beijing) At the final review meeting, the gold, silver and bronze award works of this year's Awards were selected (details: the first Chuanjian Cultural and Creative Awards awards were announced).
Nowadays, in order to promote the creative transformation and innovative development of intangible cultural heritage protection, the state has put forward the protection goal and new concept of "seeing people, seeing things, seeing life", so that intangible cultural heritage can truly come from life, return to life, integrate into modern life, and re-enter the public vision. Therefore, the plan to pass on The Chinese Intangible Cultural Heritage and the Transmission of Chinese Shou Artists came into being. The Transmission of Chinese Intangible Cultural Heritage and the Transmission of Chinese Intangible Cultural Heritage Program (referred to as the Transmission of Chinese Intangible Cultural Heritage Program) is a plan to be implemented in 2022. Intangible cultural heritage needs inheritance and business model innovation, and Chuanjian China Intangible Cultural Heritage strives to carry out model innovation and content incubation for the national non-genetic inheritors and shou artists signed by the Chuanjian Cultural and Creative Institute to achieve the inheritance of intangible cultural heritage. (Details: To shouyi, to pass on China's intangible cultural heritage). Relying on the powerful platform power of the Chinese Intangible Cultural Heritage Competition, the Chuanjian Chinese Intangible Cultural Heritage Program unites many non-hereditary inheritors and artists to promote the transformation of intangible cultural heritage to be young, intangible cultural heritage fashionable and intangible cultural heritage marketization.
In April 2021, the Chuanjian China Anji Brand Marketing Summit, jointly organized by Chuanjian Cultural and Creative Institute, was held in Anji. What enlightenment does the "Yucun Experience" bring to people? How should economic development and ecological protection be balanced? The Anji Summit invited guests from the Ministry of Culture and Tourism, Anji County People's Government, Communication University of China, National Advertising Research Institute, Shanghai Normal University, Anji County Bureau of Culture, Sports and Tourism, Anji County Investment Promotion Center, Focus Media, NetEase, Tencent Research Institute, Jingyu Donkey Mother Group, Dakang Holding Group, Zhongli Machinery Co., Ltd., Song Ming White Tea, Wanda Hotels & Resorts, etc., to conduct dialogues around the two themes of "New Ideas for Technology-based Industrial Upgrading" and "New Trends in Cultural and Tourism Development where Content Is King". Nearly 100 participants, including Anji County Organization Department, Publicity Department, Economic and Information Bureau, Problem Tourism Bureau, Investment Promotion Center, Anji Well-known Enterprise Table, IAI Transmission Expert Judges, etc., attended the meeting. A discussion on "walking" and "thinking" will bring new ideas and opportunities to Anji's brand and urban development. (Details: Chuanjian China Anji Brand Development Summit successfully held)
The vision of Chuanjian Cultural and Creative Institute is to make cultural creativity a way of life for people. We have a group of people who love traditional Chinese culture and are enthusiastic about public welfare. In the future, we will cooperate with more organizations, institutions and social groups to develop, connect brands and people with cultural creativity, and truly let cultural creativity enter people's lives, so that brands have "new" meanings and life has "new" meanings.
Let's come together