The picture shows the intangible cultural heritage handicrafts that are being exhibited by the public. Photo by Pan Yujie
Xining, February 22 (Li Jiangning Pan Yujie) "green embroidery" works with different shapes, local specialties with full color and fragrance, and pleasant folk songs... On the 22nd, in the Water Well Lane of Xining, Qinghai, it continued to attract passing citizens. On the same day, the 2022 Spring Festival Intangible Cultural Heritage Exhibition (Folk Song Category) and the "New Year Intangible Cultural Heritage Collection" series of activities were officially launched in Xining.
The picture shows the intangible cultural heritage handicrafts exhibited on the day of the event. Photo by Pan Yujie
It is reported that the event will be held in Xining Shuijing Lane from 22 to 24. Focusing on the theme of "Singing a Beautiful New Life" and "Intangible Cultural Heritage Accompanying You to the New Year", the activities focus on the achievements of intangible cultural heritage protection and development, hold a series of activities such as folk song intangible cultural heritage exhibitions, intangible cultural heritage collections, intangible cultural heritage consumption, intangible cultural heritage campus achievements exhibition, "green embroidery" employment workshop product exhibition and sales, etc., through the on-site exhibition of inheritors, intangible cultural heritage product display and sales, interactive experience, etc., to promote the revitalization of traditional festivals, effectively activate the holiday consumer market, and cultivate and create a characteristic block intangible cultural heritage brand.
The picture shows the public taking pictures in front of the intangible cultural heritage handicraft exhibition cabinet. Photo by Pan Yujie
"I started doing green embroidery at the age of 15, and now I have set up my own company, there are more than a dozen embroidery girls in the company, whether it is locals or foreign tourists, they all like these 'green embroidery' works, and there is no market." Li Huasuo, head of Qinghai Mutual Aid Beishan Huasuo Embroidery Co., Ltd., kept introducing his products to the public at the event site, and he was very busy.
The picture shows Li Huasuo introducing his products at the event site. Photo by Pan Yujie
Intangible cultural heritage is an important part of China's excellent traditional culture and a unique spiritual identity of the Chinese nation. The rich and colorful intangible cultural heritage created by the people of all ethnic groups in Qinghai Province in the long-term practice of production and life is not only a witness to the historical development of Qinghai, but also the crystallization of the wisdom and civilization of all ethnic groups, and plays an important role in the continuation and development of Chinese civilization and the promotion of human civilization.
In recent years, the overall promotion and coordinated development of the intangible cultural heritage protection work in Qinghai Province has effectively stimulated the endogenous power, promoted the creative transformation and innovative development of excellent traditional culture, and the intangible cultural heritage protection work has become a new highlight of the province's cultural tourism work and a beautiful business card for publicizing the beauty of Qinghai. (End)