After the "metaverse", "digital collection" has become the latest social topic. On April 24, China Space Day, China Lunar Exploration and Chang'e Company released the world's first lunar digital collection on the Baidu Super Chain. On the occasion of the 2nd anniversary of the brand upgrade, Tongcheng Travel also released a limited NFT digital collection with the brand IP Fei'ermeng image as the core - the "Dream Philosophy" series. “
The world's first lunar digital collection sold out in less than 1 minute
The digital collection of cultural tourism is booming
The Lunar Land Digital Collection was released in limited quantities on the dual platforms of Baidu App and Xiaodu App, and sold out within 1 minute of going online. The lunar soil digital collection is based on the real lunar soil brought back by Chang'e 5, and is made by technicians using a microscope to place about 250 times the local scan to generate digital images, and is limited to 1731 copies on baidu app and xiaodu app. In 2020, Chang'e 5 returned from space with 1731 grams of lunar soil, realizing China's first unmanned lunar sample return.
In addition, there are also digital collections of space rabbits and Zhu Rong series released this time, and the images are derived from the first lunar rover Yutu and the first Mars rover Zhu Rong on the mainland.
At present, digital collections are widely used in the fields of artworks, collectibles, event tickets, and games as a kind of decentralized "digital ownership certificate" of virtual assets or physical assets. According to The data of The Leopard, the annual growth rate of the digital collection Chinese market is 150%, and it is expected that the market size will reach 29.52 billion yuan by 2026.
The reporter learned that digital collections are more and more used in the field of cultural tourism, from the 3D version of the Henan Museum's digital cultural creation "Women's Good Owl Zun" to the "〇 Universe • Qiangong Series" digital collection in Xi'an Qujiang Daming Palace National Heritage Park, from the "Dinosaur" digital blind box in Changzhou China Dinosaur Park to the "Dameiheshan" series of digital collections in Shandong Taishan Mountain Scenic Area, the digital collection of cultural tourism is booming.
Continue to explore brand rejuvenation
Tongcheng Travel publishes a limited NFT digital collection
On April 22, Tongcheng Travel announced that on the occasion of the second anniversary of the brand upgrade, it will release a limited NFT digital collection with the brand IP Fei'ermeng image as the core - the "Dream Philosophy" series. The "Dream Philosophy" NFT digital collection is based on Tencent Cloud's "Zhixin Chain" technology, with a total circulation of 2,000 copies.
The "Dream Philosophy" NFT digital collection takes Fei'ermeng's "Dream-making Airship" IP as the core image. Based on the Gen Z culture, each piece of the collection is also given a story about "travel dreams". Tongcheng Travel also combined with the highly sought after blind box gameplay to specially release 4 NFT digital collections of Hidden World Earth Day models.
"Young people like new things, the concept of NFT digital collection is novel, the image is cool, and the limited-edition gameplay is also very suitable for young people's pursuit of novelty and personalized needs." The relevant person in charge of Tongcheng Travel said that he hopes to play with young people through the "Dream Philosophy" series of NFT digital collections, enhance the brand's favorability in the hearts of Z generation users, and continue to create a brand attribute of a new generation of travel platforms.
In the post-COVID-19 era, the breadth and depth of the travel industry are undergoing profound changes, and Gen Z young people have become the fastest growing group in the travel market. Whoever catches young users has found the key to breaking through in the industry. Some people in the tourism industry told reporters that the tourism industry should continue to integrate cutting-edge technologies and concepts that young people pay attention to. As an emerging thing, digital collections are more of an innovative means of brand communication, providing consumers with a new perspective on the destination and platform tone.
Written by: Xu Kun, reporter of Nandu Wan Finance Agency
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