Blue Whale TMT Channel on December 15, Tongcheng eLong issued an announcement to change the company's name, stock abbreviation and company LOGO. The Chinese and English names will be changed from "Tongcheng-Elong Holdings Limited Tongcheng eLong Holdings Limited" to "Tongcheng Travel Holdings Limited", the Chinese and English share abbreviations will be changed to "TONGCHENGTRAVEL" and "Tongcheng Travel" respectively, and the LOGO will be changed accordingly. The ticker symbol remains unchanged.
The announcement shows that the change of tongcheng travel's company name will not affect any shareholder rights, the company's daily business operations and financial situation. It is reported that tongcheng travel APP and mini programs, eLong travel APP and other related applications and services will still operate normally and will not be affected by the name change.
The Board believes that the new name better matches the Company's long-term development strategy, strengthens the overall brand effect of the tourism industry, and creates value for customers and shareholders.
In March 2018, Tongcheng Network and eLong Travel, a subsidiary of Tongcheng Group, announced the merger of Tongcheng eLong, and in November of the same year, Tongcheng eLong landed on the Hong Kong Stock Exchange. In April 2020, Tongcheng eLong upgraded its brand to Tongcheng Travel. According to public information, as of the third quarter of 2021, Tongcheng Travel had an average monthly active user of 277 million.
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