- Chief Business Intelligence
- Chief Business Intelligence
Introduction: Who would have thought that the Nokia that could be used to smash walnuts in the past is back! IN FRONT OF NOKIA, RETRO PHONES SUCH AS IPHNE4 AND IPHONE 5S HAVE TO STAND ASIDE.
Whenever a brand launches a new mobile phone, it always sets off heated discussions among netizens. But unexpectedly, in this era washed by smartphones, Nokia has returned to everyone's field of vision with its "old man's machine".
After a lapse of 25 years of return, Nokia's operation is like a bombshell that makes netizens explode, the price of 349 can't be bought, and you can't be fooled at a loss, some netizens recommend friends who are going to graduate school to buy a new Nokia, and you can play with the snake when you are tired of learning.
The former "King of Machines" is also sold out in seconds today
On May 8, Nokia released the new 3210 and other "replica family" models at the press conference, and said that "Nokia has a new upgrade, a classic reproduction, and an intelligent upgrade." "Not only does it support mobile payment, but it also changes the charging interface to TYPE-C.
In today's world where everyone is rushing for smartphones, I thought that Nokia's return might make it difficult to sell new products. Surprisingly, on the day of the launch, Nokia's 3210 4G was all sold out.
Other mobile phone brands have all kinds of high-tech things such as the size of the scrolling screen, the pixels of the camera, and the high brush rate. Nokia, on the other hand, is out of the mud and is only its own. In Nokia's live broadcast room, the anchor did not blow the 3210 to the sky, but let everyone listen to how loud the 3210 horn sounded.
Other people's mobile phone cases are high-end, simple, and full of technology, but 3210 is packed in a cheap plastic case. Who's a good guy is so anti-involution.
Maybe Nokia itself didn't expect the response of 3210 to be so good, and under the crazy urging of netizens, Nokia also quickly responded, "The factory production line makes mobile phones to make sparks." At the same time, an appointment system was adopted to purchase 3210, and it was opened at 8 p.m. on May 31.
On Xianyu, 3210 was even fried to about 500 yuan. However, before this, Nokia also launched other replicas, but it was far less enthusiastic than the response of the 3210. Therefore, not much was produced when the 3210 was produced, which also led to the fact that the first batch of 3210 sales were not particularly high but sold out all at once.
3210 can be so popular because there are many people whose first mobile phone is it, and the emotional value is full for Nokia. One thing to say, even though there are many snake games on the market now, Nokia's snake is an eternal god! I'd like to call Nokia's Snake the "Snake Princess".
Except for those consumers who pay for their feelings, no one expected that Nokia would be able to successfully capture the hearts of millennial babes.
In the past two years, the wind of CCD has blown all over the country, and it has won the hearts of girls because of its cheap price, retro feeling of imaging and dermabrasion effect.
These were once called "electronic waste" and "tears of the times" have once again become Internet celebrities, but the CCD in the second-hand market is mixed, and the girls have found that some ancient mobile phones can also get the same film sense of CCD, such as the IPHONE 5S.
As the "ancestor" in the mobile phone circle, Nokia naturally wants to share a piece of the "CCD replacement" cake. Compared with taking a dash cam on the Internet to transform it into a CCD, it is not as reliable as a Nokia of about 300 yuan. A "CCD" can make calls and also supports 4G, rushed!
Don't worry, it's better off than you
In 2013, Nokia announced its withdrawal from the mobile phone market, thinking that Nokia would disappear from people's eyes. Unexpectedly, not only did it die, but it also flourished and became one of the top three technology companies in the world.
Everyone knows how popular Nokia mobile phones have been in the past. The sales myth set by Nokia mobile phones is still unmatched, and only Nokia itself can beat Nokia.
However, the advent of Apple's IOS and Android brought Nokia off the table. The emergence of Apple's iPhone caused Nokia's market value to shrink, and finally sold the mobile phone business to Microsoft.
Nokia, which was on the verge of bankruptcy, spent 1.7 billion euros to buy Noxi Communications, a joint venture with Siemens, and soon after, Nokia cobbled together and sold iron to win Alcatel-Lucent, the world's third largest communications service provider at the time, for $16.6 billion.
Since then, Nokia's market share has increased from 8% to 30%, making it Huawei's strongest rival. Nokia has proved with its strength that even if it withdraws from the mobile phone market, no one will be able to defeat it.
At present, Nokia is second only to Huawei and Ericsson in the field of telecommunications, and even surpassed Ericsson earlier.
Just when everyone is still lamenting Nokia's mobile phone, in 2017, Nokia returned to the world's top 500 with its annual revenue of 185 billion.
There may be people who don't know that Nokia has 30,000 patents in hand, which also leads to the world's mobile phone manufacturers to obediently pay Nokia "protection fees".
FOR EXAMPLE, APPLE'S APP STORE IS ONE OF NOKIA'S PATENTS. Even the mobile phone with a camera is a Nokia patent. According to the 2021 financial report, these patents brought Nokia a net income of 10.6 billion yuan. This means that Nokia can easily make tens of billions of dollars with breathing.
At the same time, Nokia's 2021 financial report shows that Nokia's annual net sales reached 22.2 billion euros, in the same year, Xiaomi's net profit was 19.3 billion yuan, and Meituan suffered a huge loss of 23.5 billion yuan. Netizens who are worried about whether Nokia is doing well should first worry about whether their monthly salary will be enough at the end of the month.
In addition to Nokia, other ancient mobile phone brands are not doing badly. For example, the BlackBerry, which has successfully transformed like Nokia, is the high-end mobile phone with 26 keys.
After ceasing to produce mobile phones, BlackBerry ventured into smart and security technology in the automotive sector and acquired Manhattan's QNX system. And BlackBerry's "golden father" are some luxury car brands, such as Mercedes-Benz, Audi, Volvo, etc. According to statistics, 120 million cars around the world use BlackBerry's QNX system.
It seems to be "the return of the king", but in fact, it sells feelings
The return of Nokia 3210 is like the return of an ancient Taiwanese idol to everyone's field of vision. What makes everyone excited is not because of the function or design of the 3210, but because it carries the memories of some people's youth.
There are quite a few owners who got the first batch of 3210s and have begun to regret it. For example, when I saw that I could use Alipay, I placed an order in a hot head, and after I got it, I found that I had to bind Alipay to my relatives before I could start using it.
Moreover, the mobile phone can only display the payment code, and cannot scan the code. Some consumers found that 3210 does not support the use of WeChat, WeChat is an important contact information for many people at present, and even the elderly will have a WeChat account, but Nokia can't even use WeChat.
Some people say that you can use 3210 as a backup phone to deal with the time when the phone is out of battery. However, now that the streets are full of shared charging treasures, there is really no need to enter a 3210 as a backup machine. Some netizens even shouted at Nokia to "stop producing electronic waste".
The positioning of the 3210 is a mobile phone for the elderly and children, but the screen of the 3210 is only 2.4 inches, not to mention the elderly, even young people are not very comfortable looking at such a small screen.
Even the photo function is not satisfactory. It's not the retro sense of CCD film at all, and the picture quality is so bad that it explodes. You must know that the pixels of a CCD camera are all 1600w, while the pixels of 3210 are only 200w, and even the surveillance camera is 400W pixels.
Many people have said that it is better to buy a CCD directly. That's true,I originally bought 3210 is looking forward to it having the effect of CCD,Now it looks like the CCD of the dash cam is still a little fragrant。
In fact, it is not difficult to see that the essence of Nokia's return this time is a nostalgic marketing, and the marketing is very successful. Compared to other brands that play nostalgic marketing, Nokia is indeed the most qualified in this regard.
Use "old things" to reawaken people's youthful memories and gain the public's favorability.
Just like Mango Channel's "Sister Riding the Wind and Waves" two years ago, it invited the ancient Taiwanese idol Wang Xinling. After the show was broadcast, the hot search list on social platforms was all about Wang Xinling for a while, even if Wang Xinling's name did not appear, it was still related to her.
Wang Xinling's early songs also became popular again because of this variety show. Wang Xinling is the idol of the post-80s and post-90s, and the epitome of their youth. When Wang Xinling appeared in front of them again, it was hard not to think of his young self.
With Wang Xinling's Sister Lang, Mango Supermedia's share price soared 12%. At that time, the explanation for the soaring shares of Mango Supermedia on the Internet was that middle-aged men did not know how to vote for Wang Xinling, so they could only run to buy Mango shares.
Write at the end
Although the return of the Nokia 3210, netizens have mixed reviews of it. Most of the consumers who buy 3210 are ordered for the feelings of brainlessness, feelings are valuable to some people, if people who are not sensitive to nostalgia will naturally feel that 3210 is an "electronic waste".
At present, there are still many people who are willing to pay for their feelings, and even many videos on the Internet have old content. If there are brands that reproduce childhood toys or items again, there will still be people who choose to place orders.
Some consumers are willing to pay for 3210, not to use it as a backup machine or to take pictures, but more just to collect it. Even under Nokia's official Weibo, there are many netizens who say that they want to reproduce this model and that model.
In the past, before Apple appeared, Nokia was now Apple. There are various styles of models, even the slide cover is divided into upward and horizontal sliding, and if you can use the Nokia horizontal sliding N97, how many people will envy you.
However, nostalgia is only a marketing strategy, and it is not enough to rely on feelings to survive in the mobile phone market. People's memories of youth will not disappear, and feelings will not disappear, but now no one will type "I like you" with Nokia and press send.
What was your first mobile phone? Welcome to leave a message in the comment area to discuss and express your opinions or opinions, thank you.
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