Spring is good in May, and spring smoke is dew. During this year's "May Day" holiday, Jinan's cultural and tourism system coordinated epidemic prevention and control, safe production and holiday consumption, and achieved the goal of both "careful prevention" and "safe travel".
The Jinan Municipal Bureau of Culture and Tourism has taken many measures to enrich the supply of the holiday cultural tourism market and boost the consumption of cultural tourism. Before the festival, we conscientiously implemented 25 policies and measures for Jinan City to respond to the impact of the epidemic and help enterprises to bail out, refunded 14.858 million yuan of tourism guarantee funds for 130 travel agencies, launched the 12th "Shuxiang Spring City" National Reading Festival, and held the online opening ceremony of the "East Asian Cultural Capital • China Jinan Activity Year". During the holiday, nearly 100 offline and online activities were planned to meet the needs of the citizens' spiritual and cultural life.
Carefully create offline theme products. On the basis of scientific epidemic prevention and control work, outdoor scenic spots such as the world's first spring, Thousand Buddha Mountain, Red Leaf Valley, Baili Yellow River Scenic Area, and Wildlife World have planned to launch more than 20 theme tour products such as flower viewing, hiking and fitness, and rural tourism, which are quite popular among tourists. Jinan Municipal Museum held exhibition activities such as "Ancient City Splendor - Jinan History and Collection of Cultural Relics Exhibition", "Special Exhibition of Fine Paintings in the Collection", "Ancient Porcelain Intentional auspicious stop - Ming and Qing Porcelain Auspicious Culture Exhibition", "Western Art Dongyang Shengshi Huacai - Museum Collection Enamel Ware Exhibition" and other exhibition activities, with more than 1,000 visitors.
Innovative launch of online cultural products. Municipal public cultural venues and art academies have launched more than 70 colorful online cultural products and activities such as "cloud reading", "cloud performing arts" and "cloud exhibition". Jinan Municipal Library's "Quan min yue reading" mini program provides the public with more than 30 categories of literature, history, art, science and technology, life and other methods free of charge, and more than 38,000 new and hottest electronic book resources, with a total of 480,000 people. Online activities such as the "Quanmin Storyteller" Competition, the Reading and Recitation Contest, and the May Fourth Special Book List are also loved by the public, and "cloud reading" has become a new way of home leisure. Jinan Municipal Cultural Center launched a series of activities such as "Qushan Art Sea" online exhibition, cloud appreciation of intangible cultural heritage, and online teaching of art, which attracted nearly 20,000 people to participate. Jinan Art Museum and Museum launched online exhibition activities such as the exhibition of fine art works in the collection and the 3D exhibition of cultural relics in the collection; the Beijing Opera House of Jinan City launched the exhibition and broadcast of classic plays such as "Da Shun", "Li Qingzhao", "Xin Abandoned Disease" and "Deng Enming", with more than 3.6 million online viewers.
Enrich the content supply of TV programs. Starting from May 1, massive video-on-demand content will be opened free of charge for cable TV users with on-demand access conditions in the city for one month.
During the holiday, the Jinan Municipal Bureau of Culture and Tourism posted 388 articles on self-media platforms such as Sina, Tencent Weibo, Toutiao, Yiyi Information, and WeChat, and replied to 28 inquiries from netizens. The city's cultural tourism market is healthy, safe and orderly, and no illegal business behavior has been found, and no safety accidents have occurred.
(Reported by Fan Wei, client reporter of Dazhong Daily)