Dahe Network News (Henan Provincial CPPCC Rong Media Center reporter Liu Yang, Li Tong, Tian Kaizhong) open the archaeological blind box, with a small Luoyang shovel carefully "excavated", you can experience the surprise of the cultural relics "unearthed" instantly; at first glance, it is a cultural relic, in fact, it is a lollipop in the shape of a jade pendant, crystal clear, vivid color, clear and visible lines, making people reluctant to "mouth"; the cultural relics pictures and historical knowledge "moved" to the roll toilet paper, and was directly called "rolled" by a large number of netizens to a new height...
In recent years, Henan has been based on a thick history and culture, supplemented by novel and interesting creative designs, reproducing the beauty of history and cultural relics on top of cultural and creative products, and "breaking the circle" again and again, not only creating huge commercial value, but also becoming the dissemination carrier of excellent traditional culture in the Central Plains.
Cultural Empowerment Cultural creativity makes cultural relics "alive"
Cultural creativity is the abbreviation of cultural and creative industry, cultural and creative industry refers to relying on the wisdom of creative people, with the help of science and technology to create and enhance cultural resources, through the development and application of intellectual property rights, produce high value-added products, with wealth creation and employment potential of the industry.
When it comes to Henan cultural and creative products, the "blind box" series of Henan Museum has become a phenomenon-level product that cannot be avoided, and has also become the beginning of the "popularity" of Yubo Cultural Creation. "In the past three years, we have sorted out hundreds of creative points of cultural relics elements, successfully registered and applied for more than 300 trademarks such as 'Shi Female Band' and 'Yu Lai Encounter tide', and developed explosive cultural and creative products such as 'Archaeological Blind Box', 'Shi Female Band', 'Jade Peeping Lollipop', and 'Scorched Coffee', which are deeply loved by the audience." Song Hua, director of the Social Service Department of the Henan Museum ( Founding ) , said in an interview with reporters.
Why are the cultural and creative products of Henan Museum so popular? Ma Xiaolin, member of the National Committee of the Chinese People's Political Consultative Conference and president of the Henan Museum, once said that the biggest feature of Yubo Cultural Creation is rooted in the fertile soil of the Central Plains as the birthplace of Chinese civilization, relying on the brilliant Central Plains culture. The original intention of the Development of Cultural Creativity of Henan Museum is not to make a profit, but to dig deep into the connotation of cultural relics, and let everyone feel the thickness and depth of Central Plains culture through cultural and creative products.
Design adds color to cultural tourism cultural creation "Yu lai Yu tide"
"Good cultural and creative products are inseparable from good design, Henan has a deep cultural heritage, keeping a first-class culture, but also to carry out first-class expression." Zhao Le, deputy director of the Social Service Department of Henan Museum and director of Yubo Cultural and Creative Design, said.
What kind of design is good design? Zhao Le said that the design of cultural and creative products should be advanced and high-quality, so that manufacturers and users of products can achieve better economic benefits and spiritual enjoyment. It is also necessary to proceed from reality, pay full attention to resource conditions, production capacity, and living standards, and make the most appropriate design.
"This is our newly launched cultural and creative product silk dance flying doll, the elements choose the flying shape of the Longmen Grottoes and gongyi Grottoes Temple exhibition hall, taking the typical Central Plains feitian image of the Tang Dynasty as the prototype, and the overall design is innovated in accordance with the prototype." Zhao Le showed reporters while speaking that all its accessories are handmade and can be disassembled, so that consumers can understand China's intangible cultural heritage and understand China's "historical beauty".
"A good design is not only about the design itself, but also about checking whether it is acceptable to the market." Liu Wei, marketing director of the Social Service Department of Henan Museum (Wen founding), said in an interview with reporters that all along, Henan Museum has been keeping innovation, adhering to cultural relics-oriented, committed to developing more products that are constantly out of the circle in the market, and put forward the concept of "dynamic cultural creation", and constantly updating and improving products according to market feedback. "The archaeological blind box has been iterated 8 times in the continuous feedback of fans, and only then has the current results, and it can be said that fans are also our designers." Liu Wei said.
Stringing together the industrial chain of creative design products is also the capital of Yubo Cultural Creation's frequent "out of the circle". At present, Henan Museum has carried out in-depth cooperation with more than 200 cultural and creative enterprises inside and outside the province and many universities in the province to jointly develop cultural and creative products.
Song Hua said that in the development of cultural and creative design, the "right" of culture should be firmly maintained and "new" ways should be explored. "History and artifacts are interesting in themselves, and what we have to do is to express and disseminate these interesting things in the way they are in the present." Song Hua said that in the Henan Museum, Yubo Cultural and Creative People keep innovation, put social benefits in the first place, take cultural and creative products as an extension of the museum's exhibition, and through cultural and creative products, excavate and spread the cultural elements contained in cultural relics, strengthen cultural self-confidence, and help the rise of the national tide.
【Source: Dahe Network】