How to make "dead" cultural relics come alive, attract the attention of more young people, and win the love of the general public? At the third "member channel" of the fifth session of the 13th National Committee of the Chinese People's Political Consultative Conference, Ma Xiaolin, member of the National Committee of the Chinese People's Political Consultative Conference and president of the Henan Museum, answered reporters' questions at the "member channel" and shared the experience of making cultural relics "alive" in the field of culture and museum.
The successful "Only This Green" of the Spring Festival Gala of the Year of the Tiger is a direct reflection of the cultural relics fever and cultural fever. The archaeological blind box of cultural and creative products previously launched by the Henan Museum was even more praised. Ma Xiaolin said that this is enough to see the people's strong demand for traditional cultural consumption and their ardent expectations for spiritual and cultural life. This also prompts wenbo people to have a more open mind, cross-border cooperation, and constantly explore effective ways to make cultural relics "alive", so that cultural relics can be better integrated into life and serve the people.
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"These success stories share common characteristics." Ma Xiaolin said: First, we have dug deep into the connotation, let the cultural relics "tide", and found the combination point of traditional culture and modern life. For example, the archaeological blind box launched by the Henan Museum combines the tradition of archaeological representatives with the fashion of the blind box symbol. The spark of the combination of the two allows everyone to discover the sense of surprise, intrigue and satisfaction brought by the cultural relics, and activates the curiosity, curiosity and excitement of young people.
The second is to innovate expression and make cultural relics "alive". "Tang Palace Night Banquet" gets inspiration from the cultural relics displayed, allows a group of painted pottery figurines to come out of the museum, transform into vivid and vivid Tang Palace maidens, restore and revitalize historical scenes, instantly awaken people's historical memory and cultural identity, thus generating emotional resonance, making many netizens exclaim, the original ancient traditional culture can also be so fashionable.
The third is to empower science and technology to make cultural relics "move". New technologies enable the thick history and culture to travel through time and space, dialogue between ancient and modern, and become real and tangible. New media also allows cultural masterpieces to be disseminated at a faster speed and with stronger intensity, forming a top stream of the network and triggering public onlookers.
Last year, the continuous launch of Henan Satellite TV's China Festival series made audiences at home and abroad feel the cultural charm of Henan. Henan will continue to make good use of rich cultural relics resources to make more vivid reproductions of the historical picture that has been sleeping for thousands of years.
Ma Xiaolin said: "I believe that with the joint efforts of all of us, cultural relics will no longer be dusty history, and will change into more vivid gestures into our daily lives." In fact, from the 'fire' to the 'tide' is not only cultural relics and traditional culture, but also the historical and cultural self-confidence that floods our hearts. ”
It is understood that the Henan Museum is based on the concept of "great cultural creation", from creating the "last exhibition hall" to inviting museum directors, experts and the gold medal interpretation team of the Henan Museum to be guests in the live broadcast room to explain the story behind the cultural relics.
Nowadays, through the excavation of unexplained cultural relics elements, the research and development of cultural creation to bring it "debut", Yubo Cultural Creation in the form of online live broadcast, the precious cultural relics resources, rich historical research results and the museum cultural and creative industry closely combined, to explore a new way of cultural relics revitalization.
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Source: Dahe News Yu Video
Image source: Network
Program Editor: Sun Yanli
Review: Dong Haiyan
Final Judge: Meng Yuling
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