The reporters and guests of this newspaper connected with the CPPCC members attending the two sessions through video. Henan Newspaper all-media reporter Huang Hexiang Zhang Duo photographed
Ma Xiaolin, a member of the CPPCC National Committee, was interviewed at the scene of the two sessions. Photo by China News Service reporter Wang Chao
□ Liu Chunxiang, a reporter of this newspaper
On March 9, only the theater of the Henan Theater Magic City Scenic Area was filled with tourists, and many people "arrived in a city for a drama" to experience this phenomenon-level cultural and creative product. Led by innovation and supported by science and technology, Henan is taking the integration of cultural tourism and culture as the main direction of attack with a forward-looking vision, and more and more new projects and new formats such as only Henan Drama Magic City have emerged, comprehensively promoting the high-quality development of cultural tourism and accelerating the pace of building a culturally strong province.
On March 9, this reporter and Ma Xiaolin, member of the National Committee of the Chinese People's Political Consultative Conference and president of the Henan Museum, and Zhang Fei, deputy director of the Founding of Culture, Tourism and Culture of the Provincial Department of Culture and Tourism and deputy director of the Resource Development Department, conducted a "cloud" connection to discuss the expansion of the supply of high-quality cultural products, the brand building of "walking Henan and understanding China", and the construction of museum groups.
Walking in Henan to understand China
This year's government work report proposes to enrich the spiritual and cultural life of the people, cultivate and practice the core values of socialism, expand the supply of high-quality cultural products and services, and strengthen the protection and utilization of cultural relics and ancient books and the protection and inheritance of intangible cultural heritage.
"The government work report is truth-seeking and pragmatic and inspiring. As a cultural traveler, I feel a deep sense of responsibility on my shoulders. Zhang Fei said that at present, the cultural tourism industry in various parts of the province is a hot construction scene, which is to expand the supply of high-quality cultural products and services. As far as Henan is concerned, the urgent task at present is to build a continuous source exploration, empirical and experience place of Chinese civilization around its own positioning. Our province proposes to create the brand of "walking Henan and reading China", which reflects Henan's responsibility and responsibility in inheriting and innovating Chinese culture, and is of great significance for further enhancing cultural identity, strengthening cultural self-confidence, and telling Chinese stories to the world. Focusing on the overall goal of "one year of momentum, two years of success, and three years of branding", the Provincial Department of Culture and Tourism "grasped the line and pushed the point" this year. Launched 16 theme cultural routes such as the origin of mankind, the origin of civilization, and the origin of the country, and selected 110 theme display projects of "Walking Henan and Understanding China".
"In the next step, the Provincial Department of Culture and Tourism and the Provincial Cultural Relics Bureau will integrate 150 million yuan of funds to carry out key project awards." Zhang Fei said that this batch of projects will take the lead in realizing concreteness, perceptual and readable. At present, we are openly soliciting excellent creative design solutions at home and abroad.
Creativity leads to digital first
The reporter walked into the Henan Museum and immersed himself in the moving dance of the little sister of the "Tang Palace Night Banquet". Gently touching precious cultural relics such as bronze, Ru porcelain, and Tang Sancai in the three-dimensional national treasure magic wall with your hand can be flipped and enlarged, and you can see the tiny details of the national treasure. In the "Huaxia Ancient Music" hall, listening to the beautiful music of the JiaHu bone flute 8,000 years ago, people suddenly do not know what night it is. Countless cultural relics that have been "sleeping" for thousands of years have entered the public eye through continuous "awakening". Like reporters, more and more people are "circled" by the Henan Museum, and what kind of traffic code is hidden behind the cultural innovation attempts and explosive products?
Ma Xiaolin revealed the secret for the reporter, "It is inseparable from the support of scientific and technological forces." He said: "The Henan Museum takes the concept of 'great cultural creation' as the concept, and has launched 728 cultural and creative products. In order to let more people receive cultural baptism, in recent years, we have been committed to building a wisdom museum, because only the empowerment of science and technology can make cultural relics talk, sing and dance. ”
Ma Xiaolin's concept of "science and technology" is highly consistent with Zhang Fei. In Zhang Fei's view, the Henan Museum is popular in the country, and the most fundamental logic behind it is that digital technology continues to empower cultural creativity and plug in the wings of cultural tourism and cultural creation.
This year, the work policy of the Provincial Department of Culture and Tourism is: creativity leads, digital first. Zhang Fei explained, "Whether cultural tourism can become a pillar, the core lies in creativity, and success or failure lies in science and technology. "Digital cultural tourism is an important area to promote Henan's digital transformation, and the digitalization of cultural tourism is a key path to promote the integration of cultural and creative development in Henan."
New members of the museum complex
A museum is a big school. Museums are the preservers and recorders of history, as well as an important temple for protecting and inheriting human civilization, and play an extremely important role in the integration strategy of cultural and creative culture and tourism.
Zhang Fei shared a set of data with reporters: from 2016 to 2020, China added an average of 1 museum every two days, and by the end of 2020, the number of museums in the country had reached 5788. Among them, there are 357 in Henan, ranking third in the country.
Zhang Fei said that the construction of museum groups is an important task in implementing the strategy of integrating culture, tourism, culture and creativity. This year, Henan will focus on the construction of the new henan museum, the Yellow River National Museum, the China Yangshao Culture Museum, etc., integrating the Zhengzhou Museum and the Zhengzhou Shangdu Ruins Museum to create an internationally renowned metropolitan museum community. Promote the Luoyang Museum, erlitou Xiadu Ruins Museum, etc., build the Yellow River Basin Intangible Cultural Heritage Protection and Exhibition Center, the Sui and Tang Grand Canal Cultural Museum, the Han wei Luoyang Ancient City Ruins Museum, etc., and support Luoyang to build an "Oriental Museum Capital".
"This year, we will also focus on promoting the construction of key thematic museums such as the Anyang Yin Ruins Museum, the Chinese Character Museum (Phase II), the Kaifeng Yellow River Hanging River Culture Exhibition Hall, and the Chengxi Chengshun Tianmen Ruins Museum." Zhang Fei said.
The Henan Museum will play an important role in the construction of the museum complex. In this regard, Ma Xiaolin believes that the museum is a link in the integrated development chain of cultural and creative development, and on the basis of further strengthening inter-library cooperation, the Henan Museum will explore and rationalize the collaborative cooperation of museums, travel agencies, universities, scientific research institutions and other service institutions and cultural enterprises, integrate the superior resources of all parties, and jointly promote the creative transformation and innovative development of traditional culture.