【Editor's Note】In order to implement the "Strategy for the Integration of Culture, Tourism, Culture and Creativity", the Propaganda Department of the Provincial Party Committee and the Provincial Department of Culture and Tourism officially launched the theme interview activity of "Walking Henan and Understanding China" on March 28. From now on, focusing on the three themes of "exploring Henan in the classics", "exploring the source of civilization" and "visiting the museum", the reporter of this newspaper will go deep into Zhengzhou, Luoyang, Kaifeng, Sanmenxia, Nanyang, Shangqiu, Zhoukou, Anyang, Hebi, Xinxiang and other places to conduct interviews, from the perspective of historical depth, protection and inheritance, development and change, panoramic reports on the brilliant achievements of the History and culture of the Central Plains, as well as the achievements of creative transformation and innovative development, condensing the more brilliant spiritual strength of the Central Plains, and further calling out the brand image of "walking Henan and understanding China".
The Huaxia Ancient Orchestra of Henan Museum restored the pre-Qin chimes music performance site. Photo courtesy of the interviewee
Reporter Chen Zhuo Wen Xiaojuan
As if by "magic", the small wooden mallet in the musician's hand gently struck two rows of thin and thick pieces of metal, and the elegant and ethereal music sounded instantly. "This is the theme song of the film Harry Potter, played by 'Fang Xiang' from 1400 years ago, which is very popular with young people." On March 25, Huo Kun, director of the Huaxia Ancient Orchestra of Henan Museum, introduced.
From the large-scale epic immersive light and shadow show of Luoyang's "Prosperous Sui Tang Dynasty Millennium Dragon Gate", to the Henan Museum's restoration of "Fang Xiang" to play the theme song of "Harry Potter", to the latest Yellow Emperor WeChat emoji launched by the Yellow Emperor's hometown Worship Ancestor Ceremony... This spring, the Central Plains culture, which is constantly emerging, has once again become the focus of people's attention.
The most beautiful spring of the year, "poetry and far away" together play a moving movement. Adhere to creative transformation and innovative development, and inherit the string song in the context and endure for a long time. In the report of the Eleventh Provincial Party Congress, the "Strategy for the Integration of Culture, Tourism, Culture and Creativity" has become an important part of anchoring the "two guarantees" and fully implementing the "Ten Strategies". Embarking on a new journey, Henan is transforming its rich cultural resource advantages into development advantages, and illuminating the road of modernization with the light of brilliant culture.
practice
Build a solid foundation to boost self-confidence
On March 24, the archaeological site of the Huangshan Ruins in Nanyang was clearly visible at the site of the early, middle and late Yangshao culture. The staff said: "Here, is a real glance at the millennium. ”
After several consecutive years of archaeological excavations, the Huangshan site has initially unveiled the veil of the Jade Tool Production and Distribution Exchange Center in the Central Plains of the Neolithic Era, which not only surprised industry experts, but also shocked countless netizens, and was successfully selected into the six major projects of "2021 Chinese Archaeological New Discoveries" not long ago.
Part of the artifact combination in the F1-3 storage area of fangju in late Yangshao. Courtesy of the Chinese Academy of Social Sciences
As the main birthplace of Chinese civilization and the core area of the Yellow River culture, "archaeology" is undoubtedly an important IP of Henan culture. The data shows that Henan has 14 of the top 100 archaeological discoveries in the country in the past 100 years, ranking first in the country; over the years, Henan has a total of 49 of the top ten archaeological discoveries in The country has been selected, continuing to lead the country; in 2021, it has successively obtained a number of major archaeological discoveries and research results such as the skull of modern humans 30,000 years ago in Lushan, the site of Zhengpingfang in Luoyang City in Sui and Tang Dynasties, and the site of Xingyang Guanzhuang, the world's oldest existing minting workshop, and Henan shines everywhere with the light of rich history and the wisdom of ancient ancestors.
Countless archaeologists have explored history in depth with archaeological discoveries and achievements, making Henan contributions to the construction of archaeology with Chinese characteristics, Chinese style and Chinese style, laying a solid cultural foundation and enhancing cultural self-confidence. Today, this cultural confidence has been integrated into people's daily lives. National archaeological site parks such as Yin Ruins, Erlitou and Yangshao Village have been built and opened one after another, and have become punching places for people, especially the "Z generation", to explore history and experience culture.
Liu Haiwang, president of the Provincial Institute of Cultural Relics and Archaeology, said that the unique cultural attributes of the archaeological site park can meet the spiritual needs of the public to deeply understand their own country and nation. In the future, we will increase the construction of heritage parks and build Henan's unique archaeological sites into the source, empirical and experience of Chinese civilization.
innovation
Cross-border integration breaks the circle
The cultural tourism industry has the characteristics of high penetration, strong integration and transcendency, once it is plugged in the wings of creativity drive, aesthetic guidance, art lighting, and scientific and technological empowerment, it can continuously activate the traditional cultural genes, let the ancient culture break out of the circle, and stand at the forefront of the times.
Focusing on IP digitization, henan museum issued cultural and creative digital collections and launched the country's first AR barrage, which became the "tide maker" in the field of cultural and creative works of the museum; with the new model of cross-border integration of "cultural tourism + film and television", "Wind Rises Luoyang" "a drama brings fire to a city", successfully created the Luoyang city IP; activated the "Yellow River Intangible Cultural Heritage" with fashion creativity, created an intangible cultural heritage space and cultural creation that meets the spiritual needs of the public and consumer needs, and the non-genetic inheritors of the Central Plains woven a "new dream" for rural revitalization; "The Dream of Tokyo of the Great Song Dynasty" "Only Henan" A number of new formats of immersive experiences, such as "Drama Magic City" and "Yellow Emperor's Ancient Feelings", attract audiences at home and abroad to flock to it.
On March 12, the 2022 Henan Smart Tourism Conference was held in Zhengzhou, and the new meta-universe venue was even more eye-opening.
Can't get to the scene? That's okay, upload photos and create your own avatar by "pinching your face". The expression and action of the avatar will change in real time with the change of the real expression and action, and all participants seem to be in the real meeting, intuitively feel the joys and sorrows of the interlocutor, and make up for the regret of not being able to go to the scene.
Get a glimpse and know the whole leopard. A number of cultural tourism experts said that entering the era of experience economy with culture as the core, the "meta-universe" is the outlet of the cultural tourism consumer market, and the immersive industry will become the commanding heights and core competitiveness of the cultural tourism experience economy. Cloud viewing hall, cloud scenery, cloud flower viewing, a creative, digital, intelligent and life-oriented cultural tourism economic development of the new boom is being set off in the Central Plains.
Lead
Walking in Henan to understand China
Under the leadership of the implementation of the cultural and creative integration strategy of culture and tourism, we will make every effort to shape the brand system of "walking Henan and reading China". At the beginning of this year, the Provincial Department of Culture and Tourism set a full-year work target.
Henan, which has a history of 5,000 years of civilization, has never lacked cultural resources, but to shape the brand system of "walking Henan and understanding China", it still needs to be enriched and effective carriers and grasps. The problems of "talking head, lack of looking head", "resources, lack of transformation", "building, lack of scene", "form, lack of format" still exist.
Find out the bottom of the family and integrate resources. The Provincial Department of Culture and Tourism has once launched 16 theme cultural tourism routes such as the origin of mankind, the origin of civilization and the origin of the country. At the same time, the first batch of "Walking Henan, Reading China" top 100 logo projects were selected to collect excellent creative design solutions for the society.
Driven by the dragon, Zheng Biluo joined hands to build an international cultural tourism capital. Linking the advantages of the three cities of Zhengbeiluo, we will focus on building 7 major areas, including Zhongmu International Cultural and Creative Industry Park, New Miyinji International Tourism Resort, Dasongshan Cultural Tourism Zone, Yanhuang Cultural Tourism Zone, Longmen Cultural Tourism Park, Yellow River Xiaolangdi International Waterfront Tourism Resort, and Songdu Ancient City Cultural Tourism Zone, leading the construction of the Yellow River Cultural Tourism Belt with international influence.
Hurry up and push forward the construction of the National Cultural Park. At present, 10 landmark projects such as the Yellow River National Museum, the Dahecun National Archaeological Site Park, and the Yin Ruins Museum are being promoted in an orderly manner.
The establishment of Henan Cultural Tourism Investment Group is a major action to accelerate the cultural tourism cultural and creative industry to become a strategic pillar industry of our province. Wu Mengduo, secretary of the party committee and chairman of the board of directors of the group, said that around the strategy of cultural and creative integration of cultural tourism, we will strive to be the first to try and achieve breakthroughs in the integration of cultural and creative development of cultural tourism in the core area of Zhengbeiluo.
Hundreds of boats compete for the lead. At present, the cultural and creative industry of cultural tourism in our province is in a period of major change and transformation, and by fully implementing the strategy of cultural and creative integration of culture and tourism, and working hard and unswervingly, Henan can forge a new path for the integration and development of cultural tourism, lead the new track of cultural tourism integration and development in the new era, continuously enhance cultural self-confidence, and make the brand of "walking Henan and reading China" resound in the country and go to the world.