Author| Po
Tonight's "Go to the Windy Place" official membership ends. In the opening of 2023, among the several big dramas, "Go to a Windy Place" and the strong dramas with strong stimulation show completely different personalities and characteristics, and the feedback received is that Douban opened with a score of 8.1, and the score rose to 8.2 after more than half of the broadcast, and the number of ratings was nearly 170,000, which is the degree of a good national drama out of the circle.
The story shoots the taste of slow life flow, breaking into the audience's field of vision in a slow and fast way, it can also be said that four or two pounds generally rushed out of various types of dramas on the market, and then cured many people's mental internal friction, especially when the window that has been closed for three years is reopened, it is too necessary for such an idyllic drama to heal itself.
When I first started broadcasting, I thought that it was just to use the countryside to heal, watching the drama always has to be easy to decompress first, just this level is already very attractive, there are Yunnan scenery, Liu Yifei and Li Xian's face, the spiritual beauty in the simple folk style, you can also follow the recommended food online shopping or takeaway in the play, the 5D immersive viewing experience will be very cool.
However, as the plot goes on, the story is obviously not so simple, the idyllic narrative style, the closer to the finale, the feelings piled up from the previous love will become more and more intense, like tea slowly cooked over low heat, and finally the tea fragrance is overflowing.
As the first hit drama at the beginning of the year, "Go to a Windy Place" is wrapped in the fresh smell of the pastoral style, the human touch full of fireworks, and even the sweat of returning entrepreneurs, boiling out a pot of human flavor, which can comfort sadness, but also interpret confusion, and can also make young people think more about different lifestyle choices, which is the biggest stamina of this drama.
The human world in the depiction of group portraits
The plot is not very anxious to start the love story after the male and female protagonists meet in the second episode, but wraps many different characters slowly unfolds, in the middle of a group of sojourns and the aborigines of Yunmiao Village, a small fire slowly simmers out a lot of feelings with different tastes, and the group portrait depiction unfolds.
Xu Hongdou, played by Liu Yifei, is the main perspective of the story, responsible for allowing the audience to substitute into it and enter the story through this role, so it is destined to be a role that resonates to the greatest extent: the big city has been adrift for more than ten years, and he mixes well at work, but he is not particularly good, and he can't buy a house with his salary, and he broke up with his boyfriend in Beijing because of the "long-distance relationship" from the East Fourth Ring Road to Yanjiao. It is a screw that serves society, and can be replaced at any time, has no sense of belonging, and sees the future at a glance.
Xie Zhiyao, the "village grass" of Yunmiao Village, was born in the village and worked in the financial industry after graduation, and should have had a brighter future, but after saving enough capital and connections, he resolutely returned to the village to develop, wanting to drive the whole village to become rich.
Xu Hongdou saw in Xie Zhiyao that there should be more than one way to work in life, and the audience saw more different work methods in addition to Xu Hongdou and Xie Zhiyao, but also in the sojourners and aborigines of Yunmiao Village.
Social horror web writer Da Mai and Internet celebrity anchor Nana, who was wrongfully donated and escaped the world, both of their work is labeled as a clear representative of young people's career choice in the new media era, the down-and-out singer-songwriter Hu Youyu is also a freelancer, and Ma Ye, who failed in venture capital, this group of people in the small courtyard seem to bring their own stories to seek the power of change.
And the source of this power is everyone in Yunmiao Village, and Xie Auntie, who pulled Xie Zhiyao's sisters and brothers to grow up, is still full of vitality in her old age; Aunt Feng and Aunt Aquarius, Grandma Caiyun and Aunt Xiuying all grew up together, quarreling from time to time and being good old girlfriends who can reconcile in seconds; The honest and sincere Xia Xia, the mischievous and rebellious Xiao Yuan, the fierce Xie Xiaochun... Everyone is full of life and lives vigorously in their own little days.
From old to young, three or four generations, the rural aborigines in this drama stand at a lower starting point than people in big cities, maintain simple folk customs and pass on their love of life.
Many plots seem to be small talk about trivial things in slow life, but in fact, the ink description of each character is a laying out of the world. The portrayal of all characters is "a place and a home", representing different lifestyles with different groups of people, and different chemical reactions about family, friendship and love can be aroused between fresh and non-model lives.
The audience's circumstances are thousands, and the rich samples provided by group portrait narratives greatly improve the possibility of the audience taking on different roles and causing resonance.
From rural revitalization to respect for the individual,
The little people of the big time can still shoot like this
Liu Yifei + Li Xian's high-value CP is certainly good, and the food beauty of Yunnan is healing enough, but if you look at this drama simply as an idyllic drama or romance drama, it is inevitable that it is a little low.
In the first half of the plot, everyone in the haven of the windy courtyard may make the audience feel a sense of "role play me". For example, Xu Hongdou, who has just started his vacation, will say that he "wants to be a useless waste person seriously", "life lies in sports, but not in work", "the ideal is to have money, retire after being rich", lying flat literary lines seem to be talking about the voice of netizens, in fact, it is just at the beginning of the story to amuse the audience.
So many characters, looking at the pace of life is quite slow, but also relatively slow compared with city life, no character is really lying flat, eighty-year-old Xie Granny, every time she appears, she has to be busy with work, life does not stop, labor does not stop. So Xu Hongdou just took two months off, and after being requested by Xie Zhiyao, he was very happy to go to work again and continue to work.
It can be seen as an expression of first suppressing and then rising, lying flat is an illusion, and the emergence of rural revitalization is exciting.
Yunmiao Village is the epitome of many contemporary Chinese villages, with a lot of intangible cultural heritage crafts such as wood carving, tie-dyeing, embroidery, etc., as well as local delicacies such as milk fans, flower cakes, fried artichokes, yellow stewed chicken, rice noodles, etc. How to use the new ways of modern society to promote these advantages, bring more income to the countryside and improve the lives of villagers, is the theme of rural revitalization.
As a leading figure in the revitalization of Yunmiao Village, Xie Zhiyao gave many good examples: building homestays, building horse farms, running catering to attract tourism, contracting warehouses to do online sales to help farmers and special products promotion, and also providing employment opportunities for villagers.
The premise of being able to achieve something is learning, Xie Zhiyao is a high-achieving student provided by the whole family, benefiting from the family, and then giving back to the village, he also understands the importance of learning best, so Xie Zhiyao's guidance to the younger generation must be to read more when you are young, because "books are not read in vain, knowledge is a bridge to the world." And Xia Xia, who had been defrauded of money by killing pigs, also knew that he would go out to study to increase his knowledge, and then return to Yunmiao Village to continue construction.
Rural revitalization not only gives the aborigines a chance to give back to their hometowns, but also gives foreigners like Xu Hongdou, Xiaohuang, Nana a new life choice, perhaps the big city is confused, and there are new places to shine.
Realist elements have laid a solid foundation for this show, and also allowed the audience to see a new way of creating stories of small people in the big time. And what is even happier is that in the lines of this drama, the audience also experienced the satisfaction of the little people being respected in the torrent of the big time.
When Xie Zhiyao struggled with Xu Hongdou on whether to have a long-distance relationship, he denied Fa Xiaoyang Champion's suggestion to let Xu Hongdou stay in Yunmiao Village, "Why do men take it for granted that women should make more sacrifices and compromises for love." "It's thinking about equality between men and women in love.
When Xu Hongdou decided to return to Yunmiao Village to start a homestay business, he proposed to Xie Zhiyao that "you are one of the reasons, but you are not the only reason", which is actually a way to treat love and personal career choices rationally, and adult life can not only be impulsive, but also real life.
When Xie Xiaochun mentioned the education of his daughter Xiaohulu, he also reversed the style of "chicken baby", "In fact, we can provide a very limited amount to the child, so giving her a relatively happy childhood and not restraining her future is the best thing we think we can give her at present." "Even when faced with a six- or seven-year-old doll, adults should also respect their personal decisions.
These lines run through the plot, and the views are elaborated on different levels such as character emotions, intergenerational effects, and entrepreneurial interests, but they do not make the audience feel that they are "pointing", or even think that they are "three views positive", you can see that the vivid character shaping and in line with the thinking habits of contemporary theater watchers, this drama can also be regarded as a good demonstration.
Visual enjoyment and interesting plots are shallow points that attract the audience, and the details and perceptions buried in the deeper are what really move people's hearts of this show. The audience is very happy to get empathy from the group portrait characters, but what they want to see is the prospect of future possibilities, just as the real success of a good drama also lies in whether it can inspire and guide the audience.
Go abroad and revitalize Yunnan cultural tourism,
How far can this "wind" blow?
Among the many opening dramas in 2023, "Go to a Windy Place" is completely different from the strong genre dramas that ordinary TV stations will broadcast, but fortunately, the works produced by Huace Xinqing Work have always dared to take risks, and every time will not disappoint, from the high popularity and high ratings of "The Next Stop is Happiness" and "In the Name of the Family".
The drama ends tonight with Mango TV members, from the current broadcast results, in terms of online broadcast popularity, the Meiland Fusion Index daily list has topped for more than 20 consecutive days, Yunhe Data All Public Opinion Popularity Daily List, Maoyan Drama Popularity Daily List, and Detaven TV Drama Prosperity Index Daily List have all topped the record many times, and basically maintained the Top3 results of each list during the broadcast; Hunan Satellite TV broadcasts most of the half, and the average rating of CSM63 has exceeded 2.3%, ranking first in the ratings list of the five David TV in the opening year.
If the broadcast results are the hard power of a drama, then the driving force of "Go to a Windy Place" to the relevant cultural tourism of the filming location is the soft power of this drama.
Nearly half of the show's broadcast, Fliggy Travel officially released data, the number of Internet searches for the filming locations of the drama increased significantly, the search volume of Fengyang Yi, the filming location of Yunmiao Village, soared 56 times, and the related filming locations Shaxi Ancient Town, Xizhou Ancient Town, Dali Ancient City, Erhai, etc. all increased by 1 to 10 times; Liuguanchang Village, where Fengyang Yi is located, said that the daily number of tourists in the area before the broadcast was 50-100, the daily number of tourists increased 10 times after the broadcast, and the number of tourists in a single day during the Spring Festival increased by 560 times; Ctrip data also shows that air bookings destined for Yunnan during the Spring Festival increased by 218% year-on-year.
In addition to tourism, the Yunnan Dali food that appeared in the play has also come out of the circle, and after the show, the search volume of milk fans soared by 544 year-on-year, and the search volume of flower cakes increased by 215%. According to the official data provided by Meituan, rose tea, Yongping yellow stewed chicken, cherry wine, tofu wrapped in milk, fried artichokes, including milk fans and flower cakes, takeaway sales have also increased significantly, and the 5D experience of eating while chasing dramas has become the preferred choice for many audiences to watch dramas during the holidays.
Driving economic recovery internally, there is also cultural export abroad, and going overseas has always been a major advantage of Huace Film and Television. After the drama was broadcast simultaneously on the overseas video platform Rakuten Viki, it was selected as the "Excellent International Recommended Play" by The New York Times in 2023, becoming the only domestic drama selected among 100 international dramas, thus showing China's gastronomic beauty and simple folk style to overseas audiences, and also promoting domestic dramas to go overseas.
Now that "Go to a Windy Place" is over, it is a good proof that the theme of romance and the elements of reality do not conflict, and the focus is on how to write a story based on the present, observing reality, and seeing the big from the small, so that each drama not only stays on the surface of sensory stimulation, but is rich in more meaning.