Digital collection is the use of blockchain technology to identify digital artworks, each digital collection has its own unique identification code. Players of the digital collection can display, share, enjoy, or download it on the platform, which is a virtual work of art.
The traditional cultural and creative products are physical goods, which can be purchased online, offline and other channels. Compared with traditional cultural and creative products and digital collections, digital collections are more in line with the consumption needs of young people now, because in their view, digital collections are more fashionable, and it can break the restrictions of time and space, and the limitation and uniqueness increase its collection value.
The emergence of blockchain technology has provided technical support for the identity authentication and copyright protection of digital collections. The digital platform provides consumers with a place to buy, display, share, and collect, which is the space created by the market for the development of digital collections. The young people's preference for virtual products has also provided space for the development of digital collections in terms of supply.
The combination of traditional cultural creation and digital collection has not only promoted the development of the cultural and creative market, but also attracted a lot of young people to participate in the boom of digital culture, and obtained good economic benefits. The beautiful meaning of traditional culture also gives digital collection cultural attributes.
Digital collections have created a recognizable, traceable form of cultural consumption, and within the framework of this cooperation, the protection and dissemination of traditional cultures has become more efficient. After that, more traditional cultural IP and digital collections of cultural and creative product cooperation will appear, which will attract young people's consumption and investment at the same time, and will also make traditional culture glow with new vitality.