If the city is an open book, then the urban cultural creation born of regional culture is a novelty extended from the most imaginative blank space.
From the ancient charm of Luzhou kiln, to the brain-opening Hechai memory; from the "Huai Dynasty Mengjun" to the Ma Yin Cultural Creation, Hefei's cultural and creative space is pregnant with cultural and creative products that coexist with the city, or time and space collision, or cross-era cultural integration, spreading urban culture with a youthful power and freezing urban memory.
Today, join us in exploring these unique urban cultural creations in Hefei and experiencing the new expressions of innovation, inclusiveness and diversity in the city.
Location: Jindadi East-West Street
Cultural and creative map + stereoscopic book polishes the characteristics of Hefei
As soon as you open the book, the beauty of Hefei will "jump" into view, the Twin Towers, the Grand Theater, the Big Bell Tower, etc., one building after another is exquisite and distinctive. In Jindadi East and West Street, the "Hefei Three-dimensional Folding Book" designed and developed by Badu Bookstore presents hefei's characteristic urban architecture.
With the rapid development of Hefei, the city has changed dramatically, and even the architecture is more distinctive and more aesthetic. In order to let more people know Hefei architecture and understand the great changes in the city, with such an original intention, Badu Bookstore decided to develop a three-dimensional folding book with the theme of "Hefei Characteristic Architecture" under the name of "Building Hefei City Memory". Pop-up book production is not a problem, the domestic related industry technology has been very mature, as long as handed over to the professional team can be solved, the key is to choose which buildings can best represent Hefei?
Hefei three-dimensional folding book. (Courtesy of Badu Bookstore)
The creative team brought together the old buildings and new buildings of Hefei, including the Qingfeng Pavilion, Dashu Mountain and The Great Bell Tower representing the memory of the city, as well as the Twin Towers, the Grand Theater, and the China Sound Valley representing the image of new Hefei, from the cultural landscape to the representative of science and technology, from the physical culture to the natural scenery. The design team also re-created and processed the building, so that these buildings with "Hefei memory" can be truly presented without losing artistic beauty. As a result, a beautiful Hefei three-dimensional folding book was launched, and it was quite popular after being listed.
If this book is not enough for you to know Hefei, you may wish to take another look at another cultural and creative map, which is the first Hefei literary and artistic map. Li Qian, director of the planning department of Jindadi East and West Street, introduced that like the original intention of making "Hefei three-dimensional folding book", the original intention of developing Hefei literary and art map is also to promote Hefei, "hoping to polish the city background with a cultural and creative product, so that more people can take the initiative to go deep into Hefei and understand the multi-dimensional Hefei." ”
On this map, natural attractions, cultural attractions, etc. are all over the city. Bao Park, Xiaoyaojin, Mingjiao Temple, etc. Needless to say, Jindadi East and West Street, Hechai · 1972, Four Seasons Flower Sea, Xiangyuan Flower World, etc. are new attractions in the city, China University of Science and Technology, Science Island, Hefei Science and Technology Museum, Anhui Innovation Museum, etc. are representatives of Hefei's scientific and technological strength, provincial museums, geological museums, cross-river battle memorial halls, etc. can come to a "collision tour" of history and knowledge, as well as Huiyuan, Binhu National Forest Park...
Yanqiao Road Literary Refrigerator Sticker. (Courtesy of Badu Bookstore)
Badu Bookstore also has a surprising cultural and creative product - Yanqiao Road Literary and Art Refrigerator Sticker, "Yanqiao Road is short, Jixian Road is long, but it leads to the bustling avenue", last year, the sentence that "Baping" was out of the circle is the source of creativity of the product. Li Qian said that the Yanqiao Road refrigerator sticker is a gift to the motherland, in order to express the remembrance of the martyrs and the love for the motherland.
As a "pioneer" of cultural business and an "explorer" of literary and artistic life, Jindadi Dongxi Street has also developed unique cultural and creative dolls, named "small things". The "little thing" is colorful, with thin limbs and large feet, and a large cloud-shaped head, which has no eyes or nose, and only a huge "X" on its face. Li Qian said that "small things" show that there is pursuit, positive energy, the "X" on the face is the essence of the value of the product, "X represents infinite possibilities, the infinite future of young people, the infinite development of Hefei City, we hope to be the same as the city, become better and better." ”
Location: Yiku, Luzhou
Local national tide brands show cultural self-confidence
On Hewa Road, an old warehouse nirvana returns, which carries the import and export memory of Hefei and also bears the responsibility of a landmark of cultural innovation - here is Luzhou Yiku.
Luzhou Yiku, formerly known as the provincial foreign trade warehouse, as the earliest customs supervision warehouse in Hefei, shoulders the heavy responsibility of commodity circulation in the province and even the whole country, and goods from all over the world sail all the way to the coastal and ocean, thus reaching the world's major ports and foreign destinations. A warehouse, driving the entire Hewa Road, bustling and lively, inscribed with the earliest cultural beliefs of the city's pioneering and innovative. However, with the change of time, the bustle and glory of Hewa Road are no longer there, and those past glories have become the memory of the times. It is the transformation of the old city that gives new life to this place.
Different from the uniformity of office buildings, based on the Luzhou Yiku above the old warehouse, the history, art, culture and other cross-border mixing and matching makes the 23,000 square meters of space appear more flexible. Chaoku sports, art experience, cultural and creative office, space planning, these unique scenes make Luzhou Yiku burst out of the art-like real scene feeling, while retaining the memory of urban industrial civilization, and the internal fashion trend elements are in stark contrast. With Luzhou culture as the context and the cultural and creative industry as the carrier, in this cultural and creative industry agglomeration area with the "creative economy" as the engine, it is not difficult to find three or two cultural and creative products.
National tide brand condiments.
"This is a national tide brand condiment, which is a 'new dress of old vinegar bags' in the true sense, giving new connotations to spices with the beauty of culture." In a studio called "Taste Full", the various condiments packaged by "Tide" are quite eye-catching. Zhou Zejun, director of visual creativity, said that opening the innovation of condiments with national characteristics begins with cultural feelings that are unwilling or even unwilling, "If culture is the key to the communication chain, we should carry forward the national culture and create products with cultural characteristics." ”
On the packaging, "Taste All" abandons the monotony of the same and chooses the most popular national tide culture as packaging. "Pandas, koi, lions, unicorns, monkeys... We have chosen the 'tide image' with the most national cultural characteristics, combined with the characteristics of different products to create different scenes, so that the combination of soy sauce condiments and Chinese culture complement each other more, and also make the product culture more deeply rooted in the hearts of the people. Zhou Zejun said that as a local cultural and creative brand in Hefei, "Taste Quan" will also dig deep into the ancient rhyme culture of Hefei, design a national tide packaging with Hefei characteristics, and spread the national culture while spreading Luzhou culture.
In the shared tea space, the tea leaves that combine tea culture and calligraphy art have attracted the attention of many tourists. Founder Zhao Cuihua introduced that this is a poetry tea product specially invited to be inscribed by calligraphy masters and created by using local bamboo craftsmanship. In the future, tea packaging with the theme of Bao gong culture will also appear, and it is hoped that when people who love tea will give it to others as a souvenir, they will also spread Hefei culture everywhere.
"Punch card Hefei"
You can also visit these interesting cultural and creative products
The "Huai Dynasty Meng Army" creates a different and vivid history
Goatee, beard, crescent eyes, cute face... In the exhibition hall of Li Hongzhang's former residence on Hefei Pedestrian Street, a group of cute and funny "cute versions" of Huaijun's image of cultural and creative products seem to make history come alive.
When developing cultural and creative products, Li Hongzhang Former Residence Exhibition Hall has chosen a cute and contrasting road. Among the cultural and creative products designed and developed by the museum, there are bookmarks and postcards of the "Huaizhi Mengjun" series, and keychains of the "Hefei Memory Guangyulan" series.
Among them, the "Huai MengJun" series of bookmarks is composed of 4 Huaimeng army figures, in addition to two officials, one article and one martial arts, there are also the shapes of Li Hongzhang himself and an ordinary soldier, and the four groups of images have different costumes and expressions. The postcard selects the true story of the Huai Army, including the "Called Huazi Soldier" Wei Zhen on the beach, Liu Mingchuan's resistance to the Law and Baotai, the railway difficulty in shangqingtian, the Zengguo Marquis Li Hongzhang Anqing military parade, the pursuit of the dream of the Krupp cannon, etc., to take people to relive that period of history.
In addition, the "Hefei Memory Guangyulan" series of keychains is more suitable for today's Hefei, based on the city tree Guangyulan and the city bird gray magpie, telling the story of today's Hefei.
The cultural and creative products of the times retrieve industrial memory
"Roll up your sleeves and work hard" and "engage in cultural creation to promote production", walking into the Yangtze River 180 Art District, a few big characters on the front of the door make people feel like traveling through time and space, stepping into the years of burning passion.
The predecessor of this place is Hefei Hengtong Machinery Factory, which first came to Hefei from Shucheng, took root at No. 180 Changjiang East Road, and later merged with Hefei Textile Equipment Factory, and finally twisted and turned a new chapter. However, the story of the land is far from over: in 1997, Hengtong Machinery Factory went bankrupt, and the original site became increasingly depressed. Until 2017, the relocation and transformation of the old industrial base was piloted, and the Hengtong Cultural Industrial Park project was launched, which finally ushered in a "new life".
If the park has to have some landmarks, look up, and the mottled old water towers and chimneys soar into the sky, which are the best testimonies of the past. Inscribed with memory, inheriting culture, among the cultural and creative products developed in the Yangtze River 180 Art Block, these architectural sites that carry Hefei's industrial memory are engraved on postcards, water cups, and canvas bags. The neighborhood also developed and designed an enamel cup with old industrial characteristics against the background of the iconic building, which was very popular when it appeared at the Fair.
In 2022, the Yangtze River 180 Art Block will integrate online and offline, actively expand channels and build brands online, create characteristic cultural and creative commodity collection stores offline, integrate and create high-quality cultural and creative products and jointly promote cultural and creative institutions in the park, export cultural connotations to the outside world, and revitalize the development of Hefei's cultural and creative industries.
Ma Yingwen wrote about the dream of rural revitalization
Located in Yangmiao Town, Changfeng County, the Ma Ying community was once a "hollow village", and the "Ma Ying Project" combined sending culture with various cultures, so that this barren village was transformed. The Maying community has continuously developed the local characteristic "pastoral advantage", which has long been transformed into an innovative model of rural pastoral complex, where returning villagers, young makers, and volunteers from all over the world have gathered with dreams.
These creatives who have never lacked ideas and brain holes have also brought amazing cultural and creative products to Ma Ying Village: grass and wood dyeing scarves, dyeing liquid with banlan root as raw material, adding brown sugar, honey and grass and wood ash, etc., extracted and fermented, without fading, no harm; ceramic cup combined with Ma Yin industry - Zhiwu Chai Burning, knowing the characteristics of things to explore the principle of things, firewood burning because there is the only modern wood kiln in Anhui Province, the shape is simple and generous; the badge of the harvest festival design, which means the harvest prayer.
The unique cultural and creative products are gathered and combined to form a Ma Ying cultural and creative gift box, which represents ma Ying's spirit of "taking dreams as horses and living up to Shaohua", and won the second prize in the "Leisure Anhui · Anhui Etiquette" tourism cultural and creative competition.
Produced by jianghuai morning post all-media release center
Hefei Newspaper All-Media Reporter / Wang Liang
Photography / Gobo
Point and forward proliferation