During the Spring Festival, the 2022 opening ceremony and worship ceremony of the century-old clothing brand Longqingxiang was held. Year after year, for Long Qingxiang, such activities are not only a ceremony, but also a cultural identity, paying tribute to the ingenuity of intangible heritage and inheriting cultural genes.
Longqingxiang 2022 commencement ceremony and worship ceremony
Innovative technology to lead the clothing "national tide"
In recent years, more and more Chinese brands have stepped onto the international stage and witnessed the rise of the "national tide" with strength, which has been favored by consumers at home and abroad. "National tide" is a clever combination of tradition and fashion, but also a kind of presentation of national cultural self-confidence, and it is also a trend to lead the change of clothing culture through "national tide".
In the face of the "national tide" wind, especially after 90 and 95 to become the main force of a new generation of consumers, the century-old longqingxiang in recent years research and development of the workshop national tide series of handmade customized cultural products, through innovative technology, to meet the challenge, embrace the opportunity, inject young, personalized, fashion factors into the brand, not only highlight the oriental cultural heritage, but also the pursuit of global fashion aesthetics, become the representative of the new "national tide".
Do not forget the original intention to inherit the cultural connotation
Throughout the 500 years of development, starting from the custom official robe, Long Qingxiang adheres to the traditional handicraft skills, and still has the same belief, and has always been committed to integrating traditional Chinese culture with inheritance skills and inheriting cultural connotations. Long Qingxiang adheres to the unchanged feelings of traditional customization and adheres to the century-old ingenuity of handicrafts. To this day, we still adhere to the ancestral precepts, follow the strict apprenticeship system, and pass it on from generation to generation, so that the hand-made cutting skills can be passed on in an orderly manner.
In order to better meet people's yearning for a better life, Longqingxiang has the courage to innovate, grasp new trends, new trends, with the change of the times, the connotation of customization is also constantly changing, not only including traditional customized skills, in terms of style design, cultural empowerment, life concept guidance, etc., to better meet the needs of a new generation of young consumers, so that new consumption has more choices.
As Li Yanyan, president of Beijing Longqingxiang Enterprise, said, generations of conscientious craftsmen have inherited the discipline of their ancestors and "passed on the new way and innovated the party", which has made longqingxiang's long-established brand established to this day. Adhering to the craftsmanship and century-old ingenuity, Long Qingxiang is striving to pass on the brand culture and intangible cultural heritage skills in the new era and emit more brilliant brilliance.
Source: Guangming Network