Image source: Image China
Core reading
Interpret the word "national tide", the word "country" highlights the roots in the fertile soil of China, and the word "tide" represents the social aesthetic fashion. The times are developing and progressing, life is thriving, people bravely pursue the richness of aesthetic expression, and more confidently be the leader of aesthetic fashion
Guochao design comes from "ancient" and inherits the Chinese cultural context; Guochao design has a "new" appearance, expressing social emotions and new styles of the times. Excellent national tide design, through the "thing" to convey the spiritual meaning and aesthetic meaning. In this sense, the design of the national tide runs through our cultural spirit, aesthetic style and the weather of the times
Travel in the old Jiangnan ancient town, buy a few pieces of national style cultural creation as a souvenir; in the Forbidden City after the snow, wear traditional costumes to take photos; in the city square street, wear domestic tide signs to show personality; in the warm little home, decorate the beautiful life with "new Chinese" furniture... These fashionable life scenes are inseparable from the national tide design.
From architecture and home furnishing, as small as a lamp and a pen, Guochao Design connects China's excellent traditional culture with contemporary lifestyle, draws on traditional shapes, aesthetics or techniques, and integrates into the current technology and design language to create a variety of National Tide products. They are not only practical objects, but also rich cultural products, telling moving Chinese stories and making people edified by traditional culture and aesthetics.
Stylish design extracts traditional wisdom
Pen walking dragon snake, walking clouds and flowing water, Yan tendons and willow bones, iron painting silver hooks... In today's Internet pages, movie posters and various product packaging designs, people can appreciate the beauty of Chinese characters at any time. On some national fashion clothing, the chinese characters that have been designed are eye-catching and prominent, and have the effect of finishing touches. Different fonts and different styles of Chinese characters are designed as representative elements of "Chinese style". The designer excavates the aesthetic characteristics of Chinese calligraphy and carries out creative transformation. For example, the redesign of the font library for the Font In script makes it more suitable for today's horizontal reading and electronic display needs by adjusting the frame structure, stroke spacing, horizontal and vertical proportions, thickness and size, etc. The beauty of calligraphy enters the digital world, which is beautiful and easy to use. Many people change their mobile phones, first of all, they must change a favorite font. Ancient such as Oracle, it has also become the "resource library" of national tide cultural creation, not only with physical products such as oracle silk scarves, hand-drawn books, T-shirts, computer bags, etc., but also interactive new media products such as social software emojis and "Oracle name painting".
In addition to figurative Chinese characters, Guochao design also excavates and utilizes traditional colors. The emblem of the 2008 Beijing Olympic Games is deeply imprinted with the Red Chinese Seal in the annals of the modern Olympic Movement. Nowadays, "Chinese red" has become a fashion trend, whether it is clothing and beauty, or hanging ornaments, a touch of Chinese red means dignified and auspicious. Many tableware, clothing, household items and even U disks, headphones, mobile phones, keyboards and other electronic products cleverly borrow the beauty of blue and white porcelain colors. Begonia red, tea white, apricot yellow, cypress green, blue, ochre and many other elegant colors are also widely used in beauty and other product design.
Careful people will find that the colors in the national tide contain traditional Chinese color aesthetics. The color system of the 2022 Beijing Winter Olympic and Paralympic Winter Games is divided into 5 main colors, 5 intermediate colors and 3 auxiliary colors, which stems from the understanding of traditional Chinese culture such as the four hours of nature and the twenty-four solar terms. The appropriate use of the designer not only conveys the aesthetic purpose of inclusiveness and harmony, but also contains the ingenuity and green development concept of adapting to local conditions. The turquoise color, which is favored in cultural and creative products and costumes such as porcelain and silk scarves, also contains a distant echo of the ancient painting landscape artistic conception, blending out the sense of green and green for thousands of years, and the mountains and rivers are boundless.
The design of the national tide allows the objects to "speak" of the brilliant ancient Chinese material civilization. The whimsical fashion design, stretching the ancient cultural roots, condenses the brilliance of Chinese wisdom, and is full of charm in inheritance and innovation. Made of Anji light bamboo, an oil-paper umbrella that combines ancient methods with cutting, steaming, drying, drawing and modern technology; searching for old craftsmen in Suzhou, innovative research and development, and exported to overseas Tuanfan... Cultural roots give designers a rich treasure trove, so that design has a basis and inspiration has a source. Following this path, the design of the national tide has created a living realm rich in national characteristics and the new style of the times, highlighting the profound and long cultural meaning.
The fusion of ancient and modern refines the aesthetics of life
National tide design has become popular. After the innovative design of the Summer Palace Cantonese embroidery screen "Hundred Birds and Phoenix" pattern elements, weaving and dyeing on the trend of clothing, the ancient embroidery craft into contemporary life; the mythical image in the "Classic of Mountains and Seas" on the fashion show, embroidery, tie-dye, hook flowers, light offset printing, digital printing, traditional techniques and modern technology combined, with magnificent imagination and brilliant colors to give people aesthetic shock. Many people sighed: "It turns out that traditional culture can be so 'tide'!" "In recent years, cultural and cultural units and long-established brands have crossed borders and jointly launched national tide products. Not only clothing, but also all aspects of life have the shadow of national tide products: catering, food, digital, furniture, beauty, audio-visual, intangible cultural heritage, almost including people's daily consumption needs. Internet search statistics show that the attention of Guochao has increased exponentially in the past 10 years, and some Guochao products are in short supply in e-commerce and offline stores.
The popularity of national tide products is inseparable from the design concept of "sticking to life". Many long-established brands that have been widely recognized over time, use value and aesthetic style are now at the forefront of the trend. Unlike in the past, today's designers are more concerned about the aesthetic needs of today's audiences. They use new technologies and new means such as digital design and consumer co-creation to carry out more elaborate design in symbols, colors, appearances, and functions. People were pleasantly surprised to find that daily products could be so beautiful!
The inseparable scientific and technological products of contemporary life can also be full of the beauty of national fashion design. After dozens of processes and hundreds of hours of repeated calcination and polishing, the one-piece 3D curved ceramic shell mobile phone is crystal clear in appearance and warm in touch. As a representative of China's ancient material culture, the elegant and calm "oriental beauty" expressed by ceramics has injected humanistic feelings into modern science and technology and injected soul into modern design.
Easy to use and new trend has become the pursuit of national tide design. Instead of simply "renovating" the tradition and labeling the design with cultural labels, it establishes a set of design languages on the basis of carefully pondering the needs of life and refining the cultural connotation. This set of design language pursues daily use and new, daily use and life, drawing design motivation from people's lives, and providing richer choices for life.
Aesthetic fashion highlights cultural self-confidence
The national tide is not only the tide of domestic goods, but also the expression of national pride and cultural self-confidence in aesthetic fashion. Interpret the word "national tide", the word "country" highlights the roots in the fertile soil of China, and the word "tide" represents the social aesthetic fashion. The times are developing and progressing, life is thriving, people bravely pursue the richness of aesthetic expression, and more confidently be the leader of aesthetic fashion. This has become the deep reason why the design of the national tide is grand.
Guochao design can not only be worn on the body and used in daily life, but also can be a work of art, expressing the pursuit of beauty and conveying the charm of China's excellent traditional culture. In the message area of a video blogger, many netizens lamented that "Chinese design is too beautiful" and "I found treasure". Mahogany trapezoidal half table, huanghuali three-axis low cabinet, mahogany double-axis Bogu frame... The self-proclaimed "carpenter who can shoot videos", based on the drawings in the classics, designed and produced many miniature Chinese-style furniture, and cleverly matched them together to shoot a poetic short video. The popularity of traditional handmade short videos reflects the growing popularity of the national tide aesthetic.
The benign interaction between aesthetic fashion and national tide design promotes the iterative renewal of design concepts. In recent years, the popular national tide design works often go beyond the simple collage of traditional symbolic elements, but go deep into the interior of Chinese aesthetics and traditional culture, combined with the "use" of contemporary life to transform, so they have lasting vitality. Although many smart home devices are electronic products, they actively integrate Chinese aesthetics to take the concept of nature and pursue artistic concepts in design, and creatively combine the functions, visual images and spatial structures of objects at different levels such as shape, intention and environment. Smart humidifiers, smart air conditioners and even small smart switches can be integrated into the simple and atmospheric Chinese home decoration with a white jade color and exquisite smooth curvature, giving people a sense of natural comfort.
Solidly draw nutrition from culture and enthusiastically open up the future with innovation. Guochao design comes from "ancient" and inherits the Chinese cultural context; Guochao design has a "new" appearance, expressing social emotions and new styles of the times. Excellent national tide design, through the "thing" to convey the spiritual meaning and aesthetic meaning. In this sense, the design of the national tide runs through our cultural spirit, aesthetic style and the weather of the times. (Zhang Mingser)
People's Daily (20th edition, March 25, 2022)