Spelling Xi Tea Chengdu City People Start Construction New Fashion New Year's Day Happy Tea Spelling Order Volume Increased by More Than 80%

(Reporter Liu Yanzheng) February 7 is the first day of the Start of the Year of the Tiger, and #First Day of Work#, #First Day of Work, etc. have become hot search topics on social platforms. On the day of the start of work, many people will bring themselves a joy by ordering a cup of happy tea and quickly recover their state; colleagues in the same office will also initiate a spelling order to share joy; and some companies have placed a large order for group meals in the Heytea store, specially preparing happy tea for employees, and asking for a good lottery head of "starting to see the joy"...

On February 8, the observation of tea consumption on the opening day of the Year of the Tiger showed that on the start day of the Year of the Tiger, the sales of stores in key cities of Heytea continued to grow. In particular, the order for group meals is hot, and enterprises use tea drinks with red envelopes to send new year joy to employees. Shenzhen's orders for Xicha tuan meal ranked first in the country. At the same time, the number of national orders on the day of construction also increased by 86% compared with the day before the start of construction. "Collecting red envelopes and drinking happy tea" is becoming a new custom for urban people to start work.

The start of receiving red envelopes and drinking happy tea became a new custom

Receiving red envelopes is a traditional custom in many places on the first day of construction. With the development of the times, more new customs have also been extended. Nowadays, drinking happy tea on the opening day and creating a joyful beginning for the new year of work and life has become a new choice for many people. On social media, many netizens have posted the dynamics of drinking the first cup of happy tea on the opening day, and also made new wishes for their new year.

The observation of tea consumption on the opening day of the Year of the Tiger also confirms this. The data shows that on the day of the start of construction on February 7, the sales of heytea stores in key cities continued to grow. Shenzhen, Shanghai, Guangzhou, Beijing and Foshan ranked among the top five in the country in terms of sales. Among them, guangdong has three cities on the list. This is also closely related to the strong atmosphere of "teasing profit" on the opening day of Guangdong.

At the same time, some enterprises will also order happy tea through group meals, with red envelopes as a "starting profit is a package" to send employees New Year's joy. According to the data, the total number of orders for heytea group meals in Shenzhen, Beijing and Shanghai ranks among the top three in the country. Among them, Shenzhen's enterprises are the most favored employees, and the order volume of Heytea group meal accounts for 42% of the national total, and the average order for each group meal exceeds 100 drinks. The largest group meal order came from Xiamen, with a total of nearly 500 drinks ordered; the "trench" degree of the order was closely followed by Shanghai, and the number of drink cups with the largest order also reached more than 300 cups.

On the first day of construction, many "workers" also spontaneously chose to buy happy tea with their friends to cheer up the work of the New Year. On the day of the start of construction, the number of orders nationwide increased by 86% compared with the day before the start of construction, and the average number of daily orders increased by 81% compared with the number of daily spelling orders during the Spring Festival. Among them, the number of orders for more than three people accounts for nearly 50% of the total number of orders on the start day, and the single has become a new way for "hit workers" to start the year.

Hi Tea brings new experiences of joyful moments

Not only is it the opening day, but during the Spring Festival holiday in 2022, Heytea has also become the first choice for many people to celebrate and commemorate the joyful moments of the Spring Festival in the Year of the Tiger. The data released by Heytea shows that during the seven-day holiday of the Spring Festival in the Year of the Tiger, the sales of Heytea are gratifying. In addition, during the Spring Festival, some unique consumption characteristics are also presented. For example, the proportion of takeaway orders during the Spring Festival holiday is slightly higher than that of daily. When consumers and their families are reunited at home, they will also place online orders for happy tea to commemorate the moment of good joy.

In order to better welcome the New Year of the Tiger with consumers, xicha during the Spring Festival holiday has made meticulous preparations in advance in terms of store service, takeaway delivery, raw material supply, epidemic prevention and control, and e-commerce services.

For example, in order to allow consumers to still enjoy a good cup of tea during the festival, Xicha relies on the mature supply chain to continuously ensure the supply and reasonable stocking of raw materials such as real milk, real fruit and real tea, bringing consumers high-quality products. Xicha also launched the "New Year's Nap, Inspiration for New Life" activity, launched the New Year's limited paper bags and cup covers in the store, and customized door sticker decorations, implying the New Year's joy and inspiration for new life, bringing consumers a more festive New Year's flavor.

In addition to important nodes such as the opening day and the Spring Festival, with the continuous enhancement of the brand potential, Heytea has become a new way for consumers to celebrate and commemorate various joyful moments in their daily lives. Through the ultimate products and services, Xicha allows consumers to better feel the experience of "joy, inspiration is coming" at any moment of joy.