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"New Year on snow" has become a new fashion! The average daily passenger flow of the Spring Festival snow field increased by nearly 1 times, and the order of ski scenic spots soared by →

author:CCTV Finance

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(CCTV Finance "Economic Information Network") Although the temperature has dropped to minus ten degrees Celsius and is affected by the epidemic prevention and restriction, the popularity of a snow field in Yanqing, Beijing, is still booming.

"New Year on snow" has become a new fashion! The average daily passenger flow of the Spring Festival snow field increased by nearly 1 times, and the order of ski scenic spots soared by →

On the slopes, there are not only skilled "adult snow friends", but also teenagers who have just come into contact with skiing "Xiaobai", the ski instructor told reporters that in the past, one-on-one personal training cost 520 yuan for two hours, and the average can only teach three to four students a day.

"New Year on snow" has become a new fashion! The average daily passenger flow of the Spring Festival snow field increased by nearly 1 times, and the order of ski scenic spots soared by →

Now in order to cope with the addition of a large number of beginners, the ski field has set up a full-level teaching mode, which includes the teaching and training costs in the snow ticket, and divides the ski field into different teaching areas, and assigns corresponding coaches according to different levels, which can not only reduce the threshold of ski training, but also allow more people to experience the joy of ice and snow sports.

"New Year on snow" has become a new fashion! The average daily passenger flow of the Spring Festival snow field increased by nearly 1 times, and the order of ski scenic spots soared by →

The person in charge of the snow field told reporters that driven by the Winter Olympics, the average daily passenger flow here during the Spring Festival has nearly doubled compared with the same period of previous years, of which 7-13 years old teenagers account for more than one-third, parent-child travel, family travel has also led to the heating up of surrounding catering and accommodation.

"New Year on snow" has become a new fashion! The average daily passenger flow of the Spring Festival snow field increased by nearly 1 times, and the order of ski scenic spots soared by →

Yao Yu, head of Beijing Badaling Snow Farm: More of our customers are parent-child customers and junior small white customers, so restaurants also tend to eat parent-child and children. During the Spring Festival, the number of receptions in the entire restaurant can reach about 1,000 people. We have launched the intangible cultural heritage new year eating, living and sliding activities, plus ski tickets, ski rental and sales, eating and living, about 500 yuan per capita.

According to data from multiple tourism platforms, the number of ski-themed hotel bookings during the Spring Festival increased by 54% year-on-year, and the order for tickets for ice and snow and ski scenic spots increased by nearly 40% year-on-year. Orders from ski resorts such as Changbaishan in Jilin Province, Yabuli in Heilongjiang and Huzhou in Zhejiang have grown rapidly, and indoor ski resorts in Guangzhou, Chongqing, Chengdu and other places have also become popular destinations. New subdivisions such as ice climbing, curling, and extreme sports on snow have attracted more attention from young people.

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(Editing by Wang Yifan)

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