Henan Tai Chi Style
Shaolin Kung Fu Zheng Bao all-media reporter Ma Jiantu
The provincial representative inheritors of Yu opera have taught art with apprentices
Non-legacy tiger Zheng Bao all-media reporter Ding Youming figure
Another national event will bloom in Zhengzhou – the 2022 China Intangible Cultural Heritage Protection Annual Conference is scheduled to be held in Zhengzhou, Henan Province, from March 21 to 24. On February 21, the press briefing of the 2022 China Intangible Cultural Heritage Protection Annual Conference was held at the Gongwangfu Museum of the Ministry of Culture and Tourism, at which the annual meeting was introduced.
Create an intangible cultural heritage market to enhance the experience of the masses
The 2022 China Intangible Cultural Heritage Protection Annual Conference takes the theme of "Creating an Annual Business Card of Intangible Cultural Heritage to Bloom the Brilliant Colors of Intangible Cultural Heritage", including authoritative releases, innovative exhibitions and summit forums. The annual meeting was jointly sponsored by the Department of Culture and Tourism of Henan Province and the People's Government of Zhengzhou Municipality, and the Department of Culture and Tourism of Shandong Province and the Department of Culture and Tourism of Sichuan Province were invited as the guest of honor, and the China Digital Culture Group specifically hosted it. The ventilation meeting said that this year's annual meeting will present four major characteristics:
The first is to create an intangible cultural heritage market and innovate the way of intangible cultural heritage exhibition. As a traditional Chinese folk custom and life scene, the market is full of fireworks. The annual meeting will integrate the intangible cultural heritage exhibition and the intangible cultural heritage market, present the intangible cultural heritage projects in the form of exhibition, enhance the mass experience with the scene of the market, and create a beautiful and fun intangible cultural heritage innovation exhibition that has both cultural primacy and life fireworks. The exhibition is mainly based on the intangible cultural heritage projects of Henan Province and the guest province of Sichuan Province and Shandong Province, supplemented by intangible cultural heritage projects in other parts of the country, and plans to set up three characteristic intangible cultural heritage street markets of Heluo Street, Tianfu Street and Qilu Street.
The second is to create immersive spaces and innovate intangible cultural heritage experience places. Focusing on the rejuvenation of consumption, the scene of experience, and the diversification of communication, we will create an immersive experience space that integrates intangible cultural heritage and tourism, and make tourism happier with the scene-based experience of intangible cultural heritage. The annual meeting will set up three immersive experience spaces, such as rap culture theme space, teahouse experience space, and college experience space, to tell cultural stories with rap sounds, to tell bashu culture with teahouse experience, and to present Qilu culture with college carriers.
The third is to create an authoritative release and innovate the annual work display. The annual meeting will set up an authoritative release link to create an annual release hall for the mainland's intangible cultural heritage work, and display the annual intangible cultural heritage work in a more vivid and vivid way. Systematically sort out the annual work and release the 2021 China Intangible Cultural Heritage Protection Memorabilia, focus on the frontier research of intangible cultural heritage, release the "China Intangible Cultural Heritage Protection and Development Report (2021)" Blue Book, integrate social resources to release financial support for the "100 million" plan for intangible cultural heritage, and the "National Youth Non-genetic Inheritor Support Plan"; Explore new ways of mutual learning and mutual integration of culture to carry out the collection of national intangible cultural heritage and tourism integration priority projects; Comb through the results of the school's intangible cultural heritage teaching and release of the 2021 intangible cultural heritage campus practice case collection activities.
The fourth is to build a summit forum and promote the innovation of intangible cultural heritage research. With the theme of "Abiding by Integrity and Innovation, Promoting the Values of the Intangible Cultural Heritage Era", the Annual Conference will open a forum to invite professional, authoritative and influential important guests from government departments, international organizations, industry organizations, experts, scholars, entrepreneurs and other related fields, focusing on the people-centered intangible cultural heritage, the promotion of Chinese cultural identity by intangible cultural heritage, and the promotion of China's foreign cultural exchanges and cooperation by intangible cultural heritage, etc., to discuss the major issues of intangible cultural heritage protection, inheritance and dissemination.
Intangible Cultural Heritage Market focuses on the launch of "Central Plains Three Treasures", "Kung Fu Culture" and "Yuzi Brand"
According to reports, the Annual Conference on the Protection of Intangible Cultural Heritage of China is an annual work display ceremony and innovative inheritance event of the mainland's intangible cultural heritage, the annual meeting is not fixed to the host city, and the declaration method is adopted every year, and strives to become a big platform that empowers the protection of the mainland's intangible cultural heritage and leverages the local area to catch up with and surpass the learning, and promotes the local area to find the modern expression of traditional culture, the innovative transformation of intangible cultural heritage resources, and the cultural integration mode of tourism development; Help all localities better display the historical heaviness of traditional culture and the sense of vitality of the times for cultural creative expression; Strive to achieve a good annual meeting, form a set of innovative experience, leave an intangible cultural heritage scene, and create a tourism hotspot.
The Annual Conference of China's Intangible Cultural Heritage will be set up in the form of a market and open to the public. Henan Province, as the host province, will arrange Heluo Avenue in the intangible cultural heritage market, focusing on the "Three Treasures of the Central Plains" of ceramics, jade carving and embroidery, the "Kung Fu Culture" of Taijiquan and Shaolin Kung Fu, and the "Yuzi Brand" of Yu Opera, Yu Cuisine, Yu Medicine and Yu Tea, comprehensively displaying the Yellow River culture. At the same time, it innovatively adopts the way of script killing to show the traditional Majie Book Club rap culture, create an immersive experience space, so that the intangible cultural heritage can be better integrated into the Z era and the intangible cultural heritage can be better activated. (Zheng Bao all-media reporter Qin Hua)