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In recent years, the influence of domestic brands in major consumer fields has increased day by day, and the national tide cultural and creative industry has become a dark horse that has emerged in the tide of cultural industry development.
The "National Tide Research Report" released by the Institute of Creative Development of Tsinghua University mentions that "National Tide" is the sum of "country" and "tide". It refers to the revival of Chinese culture and brings the excellent traditional culture of all ethnic groups in China into the field of vision. Professor Hu Yu of the Institute of Culture and Creativity of Tsinghua University pointed out: "The 'national tide' is not only the tide of domestic goods, but also the tide of national strength, but also the tide of national fortune. There are three very important elements in the 'national tide' to support it, one is national culture, one is a domestic brand, and the most important thing is youth strength. ”
Follow the photographer's lens and see how a new generation of young people is passing on Chinese culture in their own way.
On April 21, 2022, in Chongqing, Gu Guoqiang, a "post-90s" young man, used the "filigree inlay" technique to make exquisite jewelry in the studio.
On the evening of January 18, 2022, in Guangzhou, the lion dance team members of the Chebei Dragon and Lion Sports Club watched the master perform the lion dance while practicing the basic skills at the Qingchuan Sugong Ancestral Hall.
On April 2, 2020, Hangzhou, Zhejiang, Wang Yifan was born in Chaoyang, Liaoning Province, a post-90s girl, and the first person to "restore" ancient Chinese makeup products. From 2015 to the present, she has restored 33 kinds of makeup from the pre-Qin to the late Qing Dynasty, and co-operated a Taobao antique makeup called "Qingping Tone" with her partners, and officially embarked on the road of restoring ancient makeup after graduating from college.
On June 13, 2020, in Aba, Sichuan, Thangka painter Ban Luo painted Thangka.
On September 10, 2013, Shiyan, Hubei Province, a Taoist famous mountain Wudang Mountain, was a martial monk who inherited the Chinese Wudang martial arts culture.
July 19, 2018, Hangzhou. Chen Yao and his companions carved Hangzhou cultural symbols such as the White Lady and Leifeng Pagoda on the sugar cake.
On March 29, 2021, in Chaozhou City, Guangdong Province, Chen Jia, a wood carving craftsman in Chaozhou, was making wood carvings.
On April 17, 2022, Niu Baoqi, a post-90s niu Baoqi, dressed in her own dyeing indigo costume, was drying and making traditional "dyeing valerian" goods ordered by customers in her dyeing studio.
On May 26, 2020, In Longshan Village, Yong'an Town, Fenggang County, Zunyi City, Guizhou Province, An Xu commissioned a wooden table lamp work.
On August 8, 2020, actors perform Peking Opera on the streets. On the same day, a group of young actors performed the "National Tide" Peking Opera in the streets and alleys of Changsha Fangte, and the young actors combined traditional Peking Opera with popular music to inherit and promote traditional culture in a new way.
May 26, 2018. Born in 1990, converted to Buddhism at the age of 19, restored Buddha statues at the age of 21, and created the "Statue for Buddha" Jiang Jiaban and Taobao Shop at the age of 23... The expectation of Jiang Sheng's creative origin is to give the Buddha a human body. He hopes that more people will pay attention to the art that was once imprisoned in the temple, whether they are believers or not. Most of our clients are not Buddhists, just because they "like it." He is Jiang Sheng, one of the few artists in China who specializes in Buddha statue sculpture.
On March 16, 2021, Li Xu, the inheritor of the intangible cultural heritage of the Ningxia Hui Autonomous Region, is making a mouth string. As one of the smallest traditional Chinese instruments, the mouth string is known as the "first sound of mankind". In recent years, Li Xu has integrated modern elements into the production of mouth strings, showing traditional intangible cultural heritage content in a form that young people like.
May 6, 2018, Guangzhou, fish lantern, is a common prop for traditional folk dance, intangible cultural heritage project. Because of a chance, Wen Qiuwen, a post-85 girl, transformed a traditional lion lamp and made it into a "maiden southern lion". Unexpectedly, this work unexpectedly became the focus of attention at the Guangzhou Singularity Art Festival, and later appeared in fashion magazines such as Fashion COSMO, and now, her work has become the darling of the fashion industry, and many exhibitions are competing for invitations.
Image source: Visual China