The two sessions made suggestions
At the opening of the two sessions of the National People's Congress in 2022, Wang Yamin, member of the National Committee of the Chinese People's Political Consultative Conference, researcher of the Palace Museum and former executive vice president, submitted a proposal on an innovative mechanism to make the operation of the museum come alive. Wang Yamin said that there are many difficulties and problems in the museum system, and there is still a big gap between the status quo of "prosperity" and "coming alive", which restricts the innovation and development of museums.
He suggested that we should actively promote the separation of management and office, improve the incentive mechanism, and carry out the pilot distribution of the income from the transformation of scientific research achievements in museums. In terms of the operation of the museum, we learn from the successful experience of the media industry and implement the separation of collection and editing and operation.
In addition, "non-profit" is not equivalent to "non-profit", museums can not rely solely on government subsidies, to advocate all kinds of cultural and creative products to find a way for the market, and constantly expand market share and market share, relying on market returns to create a material foundation for the development of museums.
Wang Yamin, a member of the National Committee of the Chinese People's Political Consultative Conference
Change the concept: "non-profit" is not "non-profit", we must boldly innovate institutional mechanisms
Wang Yamin said that the Ministry of Culture and the National Tourism Administration merged to form the Ministry of Culture and Tourism, and the relevant ministries and commissions have also issued relevant documents to promote the organic integration of culture and tourism and cultural relics to "come alive", but there is still a big gap between the current situation of the museum and "living up", which is as follows:
First, the museum has long "adhered to" the traditional main business concept, as long as the cultural relics are not stolen, not destroyed, even if they are competent, they are "sitting on the wall" for the booming tourism industry, rejecting the "market" and rejecting "tourism". At the same time, museum people do not have enough understanding of the nature of "non-profit", one-sidedly equating "non-profit" with "non-profit", the operation of museums is completely dependent on the government, and the phenomenon of "waiting for the need" is common.
Second, the concept of most museum people still stays on the planning system model, the operation and management tend to be conservative, and they cannot actively participate in the investigation, research and development of the tourism market, so that the museum, a unique cultural carrier with a huge amount of information, cannot play its due role in the leisure tourism market.
Third, at present, in order to support the cause of museums, the state classifies most state-owned museums as public welfare and completely relies on state finances. Museums that are already the second category of public welfare are also actively striving to enter the ranks of the first category of public welfare. The reason for this situation is the lack of confidence in the museum itself to "come alive" and the lack of independent income generation ability. In addition, although the state has issued a series of documents to encourage museums to develop cultural industries and cultural products, due to the lack of supporting measures to guarantee that the operability is not strong, many museums have taken this as a reason and dare not boldly innovate institutional mechanisms.
Carry out pilot projects on the distribution of benefits from the transformation of scientific research achievements, and implement policies to support practitioners
In view of the above problems of the museum system restricting the innovation and development, Wang Yamin put forward the following suggestions:
Implementation spirit. In accordance with the requirements of the documents of the central government and relevant ministries and commissions, actively promote the separation of management and office, improve the incentive mechanism, carry out the pilot distribution of the income from the transformation of museum scientific research achievements, implement the policy of museum employees enjoying scientific and technological innovation support, and enhance the motivation and vitality of museum people to want to be officers, able to be officers, and accomplish things.
Learn from experience. In terms of the operation of the museum, we learn from the successful experience of the media industry and implement the separation of collection and editing and operation. Museums can set up their own cultural enterprises, so that the various departments of the museum as a career identity can seriously engage in research and exhibitions, and as a museum cultural enterprise with corporate identity, they can do research and development and business generously. In this way, the cause and enterprise of the museum, each performing its own duties, each keeping its duty, doing things more professionally, more scientifically, and more accurately, one can ensure the safety of the museum's image, and the other can stimulate the internal vitality of the museum, and the income of the enterprise can better feed the development of the museum's cause.
Innovative mechanisms. It is recommended that after the establishment of the museum, the cultural enterprises strengthen the corporate governance structure, in accordance with the law of market operation, starting from the needs of the people's good life, strengthen the research and development and promotion of cultural products; at the same time, they can cooperate with cultural tourism, borrow ships to go to sea, and carry out bundled marketing of the same type of products; they can also cooperate with different types of cultural enterprises to complement each other's advantages and cooperate for win-win results to expand the influence of the museum in society.
Meet the market. Museums "come alive" to cultivate and expand the cultural market while greatly satisfying the needs of diverse cultures. Although economic indicators are not the only criterion for judging the quality of cultural and creative products, they are an important basis for measuring market share. It is necessary to advocate all kinds of cultural and creative products to find a way for the market, continuously expand market share and market share, and strive to rely on rich market returns to create a solid material foundation for the development of museums.
Wang Yamin said that the particularity of the museum determines that it is inseparable from financial support, but the museum must not rely solely on government subsidies and blindly engage in cultural projects that "do not find the market to find finance", it certainly lacks the ability to regenerate, and perhaps only the market is the inexhaustible driving force for the sustainable development of the museum's cultural creativity.
Written by: Intern Zhao Ji Nandu reporter Pan Shanju sent from Beijing