Symbiotic graphics. Conformal means that when two or more figures are designed and integrated, the whole or part uses and sets off each other. There are two artistic expressions of conformal form:
One is to use the symbiosis of two or more identical figures to form a new shape; the other is to use the same parts of two or more different shapes to borrow from each other and skillfully combine to produce visually peculiar graphics.
Collinear of the graph. In the design of the combination, the outer contour lines of the shape and the shape are deliberately matched into a part of each other, the contour lines borrow from each other, and the main parts of the two shapes skillfully share a contour line, restricting and interdependent with each other, so that the visual graphics present a unique artistic effect.
The black and white contrast of the figure is mainly based on the conformal and collinear expression techniques, through the combination of black and white processing, the artistic technique of black and white contrast is used to achieve visual perfection, the lines borrow from each other, seek common ground in different differences, symbiosis and commonality, and achieve good artistic effects through the transformation of shape and clever configuration.
Repetition of graphics. The repetition of graphics has directional arrangements and sized arrangements. The charm of graphic repetition lies in finding the commonality of graphic creativity through the repeated arrangement of individual elements, and discovering the rhythmic beauty and rhythmic beauty of graphics.
Graphics gradients. Graphic gradient refers to the basic form, regular, sequential, according to the law of formal beauty change, the basic form of the gradient can be expressed in the form itself or direction, position, size, color, shape and other aspects. To make gradients rhythmic and rhythmic in graphic creativity, the following points should be noted:
■ The beginning and end of the gradient form are reasonable, natural and cleverly connected.
■ The number and proportion of the gradient basic shape are reasonable.
■Grasp the relationship between the part and the whole of the form.
Graphics are shaped. It refers to the combination of abnormal, absurd, and illogical graphic compositions, thereby breaking the objective reality of nature. The main method of graphical alienation is displacement, that is, the conversion of shape and meaning, which is based on conventional graphics, maintains the basic characteristics of its physical shape, and replaces an abnormal combination of a part of the object by other similar or non-similar shapes.
Replacement should pay attention to: color change unification; texture unity; unified direction; unified dynamics, modalities and posture; unified background; overall coordination.
Graphical visions. Shadows are produced by light projected on the entity, and in the process of creative design of graphics, after replacing the natural and realistic shadows with shadows of other shapes, although the authenticity of its visual effects has changed, the overall image has been given a profound meaning.
Contradictory graphics. Contradictory graphics are derived from contradictory spaces and perspectives. Contradictory graphic design methods:
■ The misalignment of the line, the creative design process, the change of perspective of the normal picture, the use of short lines to lengthen, shorten the long line, the diagonal line to straighten, the straight line to oblique and other techniques, so that the picture appears contradictory visual effect.
■ The reversal of the surface, the creative design process to see through the normal picture, set and place different reference objects, so that the normal picture appears distorted visual effect.
The pattern is broken. The use of tearing, smashing, cutting and other means to obtain cracked graphics, is a commonly used in modern advertising design of the performance method, the overall form according to a certain law of dispersion, reorganization, cutting, moving or extending the deformation, so that the form appears dynamic and pen break the visual effect of the air connection, can be broken, hard or oblique, can change the position and direction of the cut part, can also take the smashing technique to obtain the visual effect of the instantaneous burst image produced when the object is broken.
Graphic distortion. Distorted graphics, also known as deformation in design, produce decorative visuality through bold exaggerated shapes, which are regulated by the ideals of man and the laws of formal beauty. Will be life impossible to bend the object. In the process of designing the expression, it is painted in a curved shape to break people's normal thinking habits.
Anthropomorphic graphics are mainly characterized by exaggerated deformation, where exaggeration and deformation are not distortions of images, but through modeling means to make the characteristics of the object more distinct, more typical and emotional, and strengthen the effect of narrative and affection.
In the anthropomorphic image modeling, it is important to conduct a comprehensive analysis carefully and purposefully, grasp the changing characteristics of the morphological proportions, the characteristics of the characters, the facial features and personality characteristics, and on this basis, boldly carry out structural exaggeration and deformation, reflecting the mood and sorrow of the characters, and reflecting the changes in body movements such as gestures.