The main form of expression of the linear logo graphic is the outer contour line of the common object shape: one is the connection and interspersed design mark of the individual object's own contour line; the other is the collinear of the logo graphic refers to the intentional matching of the outer contour line of the shape and the shape into a part of the other party when designing the combination, the contour line borrows from each other, and the main feature elements of the two shapes are cleverly connected with a contour line.
1. A single object is composed of multiple parts, using a line uninterrupted, a stroke of the design means, the different parts of a single object are connected in series, and the scattered parts are gathered together to form a standardized and neat visual effect.
2. Collinear logo design method, two or more objects combined together the edge line common, through extrusion, occlusion and gap shape to obtain a new logo graphics.
We mostly depict objects using lines. The line has the function of enclosing. The basic characteristics of objects are expressed through the bending, stretching, and inlaying of lines. In logo design. Lines used properly can lead to good visual signs:
1. Lines are the basic elements of enclosing a graphic. Enclosure is the use of the contour of the object for design processing. That is, the use of thread winding, interspersing and splitting. Visually enclose the new logo graphic.
2. The design of linear logos is diverse. System specification and integration are not possible. In design practice, we should boldly try and expand our thinking.
Symbiotic graphic originally refers to the symbiotic phenomenon of organisms in nature, that is, two unrelated organisms have emerged new biological visual forms through the combination of nature. A symbiotic figure, also known as a conformal shape, refers to a visual figure with two or more object image features. The black and white contrast creative method is also a form of conformal form, which is based on the principle of graphic conformity, and the principle of symbiosis is applied to modern logo art design, and visually there will be a black and white contrast effect of the virtual and real superposition of graphic elements.
Symbiotic graphics show ambiguity, which creates a special form, which must ensure the collectibility and integrity of the graphics. Conformal means that when two or more figures are designed and integrated, the whole or part uses and sets off each other. There are two artistic expressions of conformal form:
1. Use two or more of the same graphics or different figures to overlap, add features, borrow from each other, and skillfully combine into a new visual graphic, which not only has new visual effects, but also maintains the basic characteristics of the original combination.
2. Ordered or disorderly combination of individual similar shapes to form a large internally connected overall shape, created as a new vision of you have me and I have you.
The black and white contrast of the figure is mainly based on the expression of the conformal shape, through the combination of black and white processing, the artistic technique of black and white contrast is used to achieve visual perfection, and the black and white contrast method of the figure is expressed in the modern graphic creative design as the shape overlaps and borrows from each other.
1. A single solid shape is manifested in the design process as follows: one is the single shape copying and reversing or cutting misalignment to obtain the logo design; the other is that there will be more or less gaps, and the gap parts will be artistically processed and skillfully integrated, so that another virtual body shape will appear. There is both a content connection and an independent shape between the solid form and the virtual body shape.
2. In the process of design expression, the gap and distance between shapes and shapes provide space for creative design to re-create. The solid shape and the virtual body shape are integrated together to form another shape, at this time the logo graphic effect is composed of three parts, one is the overall shape, the second is the solid shape, and the third is the virtual body shape.
In space, any form can borrow or transform from each other, and each form exists in contradiction and anti-convention, and this chaotic change of perspective and the contrast between light and shade strongly produce a sense of mystery, horror and contradiction in fantasy. Based on this visual design concept, it is converted to logo design:
1. The misalignment of the line, the creative design process of the logo, the normal perspective screen is changed, the short line is lengthened, the long line is shortened, the diagonal line is straightened, the straight line is oblique, etc., so that the visual effect of the logo appears perspective error, and the contradictory visual effect is obtained.
2. The reversal of the surface, the dislocation of the combined line in the creative design process of the logo, the artistic processing of the normal surface of the perspective, the surface and the surface in the connection, change the articulation angle, so that the normal picture appears "concave and convex" the face of the reversal visual effect.
3. The use of the correct perspective relationship to shape the three-dimensional visual effect of the logo, visual stereoscopic and visual dynamics is the goal of modern logo design, in the logo design process, the use of perspective principles for design can also obtain good creative design.
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