In a previous article, we analyzed the January passenger car sales trend. Among them, new energy vehicles have a clear upward trend, with total sales of 343,000 units in January, an increase of 129.2% year-on-year!
It is an unstoppable reality that new energy has gradually become the mainstream, but what is the penetration rate of new energy today? Can it adapt to the needs of various regions of the country? If you're also curious about this question, this article may give you the answer.
01
Big cities lead new energy sales
Based on the data released by the Passenger Car Sales Inquiry, we have taken a look at the ranking of the top ten cities with the highest new energy sales in January 2022. Among them, the domestic first-tier cities: north, upper, guangzhou, and shenzhen are all in the list, which is expected. From the registration of the license to the travel, the various policies and infrastructure construction of these first-tier cities are more friendly to new energy vehicles.
In the past January, the city with the highest sales of new energy vehicles was Shanghai, with sales of 19,495 units. In second place, Shenzhen also reached 13,503 units in the month, and the sales of new energy vehicles in Hangzhou, which ranked third, increased by 87.38% year-on-year, with sales of 11,955 units in the month.
It is worth noting that among the top ten cities in terms of new energy sales, the growth trend of second-tier cities in Hefei is the most obvious, with new energy sales in January reaching 7,088 vehicles, an increase of 662.97% year-on-year. According to 51 Jun, Hefei does not belong to a limited license city, and there is no policy restriction for citizens to buy fuel vehicles. Under such a premise, it is surprising that there is such a good new energy growth trend.
A similar situation includes Chongqing, where new energy sales in January increased by 226.02% year-on-year. It should be known that Chongqing is a famous "mountain city", which is not friendly to the car environment of new energy vehicles, and new energy users are likely to face greater mileage anxiety. But even in this case, the sales of new energy vehicles still have a huge increase. It can be seen that today's new energy vehicle consumption concept is undergoing significant changes.
Why are there a relatively large shift in new energy consumption among consumers today? 51 Jun analysis mainly has the following reasons.
With the many policies on the development of new energy issued by the National Development and Reform Commission, the layout of new energy vehicle applications in today's first- and second-tier cities is relatively perfect. In particular, the charging problem that causes consumers the most headache, through the popularization of destination charging piles and public charging facilities, it is basically possible to achieve worry-free new energy travel.
Secondly, the high oil price may be the driving force for many consumers to start choosing new energy vehicles. Taking the recent past as an example, No. 92 gasoline has approached the 8 yuan mark. Under the high cost of fuel vehicles, the charging cost of new energy vehicles is basically negligible. Under the consumption concept of travel and transportation, consumers naturally have to consider the cost of the car.
In addition, there are many factors affecting, such as today's new energy models, more optional space; the substantial improvement of new energy endurance; the improvement of new energy vehicle recycling policies, etc., which are the reasons for promoting consumers to choose new energy vehicles.
02
The sales volume of new energy in third- and fourth-tier cities has risen amazingly!
If new energy is to truly become the mainstream of automobiles, it is far from enough to rely on first- and second-tier cities. The large land area of the mainland and the fact that there are many areas with special geographical landforms are an obstacle to the mainstream of new energy vehicles. For example, places with extremely high latitudes in the northeast, or sparsely populated areas such as Inner Mongolia and Xinjiang, or complex and changeable landforms in the southwest region, are all major challenges facing the popularization of new energy.
So how popular is new energy in such areas? According to the new energy sales list in January, 51 Jun listed the new energy sales of several small cities in different regions.
Sichuan Ya'an sold 145 vehicles in January, up 195.92% year-on-year; Zhejiang Zhoushan sold 122 vehicles in January, up 110.34% year-on-year; Yunnan Xishuangbanna sold 102 vehicles in January, up 175.68% year-on-year. From the perspective of the sales list, new energy vehicles have gradually blossomed everywhere.
Although the sales volume of new energy in the above cities is not prominent, its growth trend shows that even in remote areas, or small cities, consumers are gradually accepting new energy vehicles. It is believed that this is also the result of the vigorous promotion of the policies of relevant departments and the joint promotion of more and more car companies with high-quality new energy products.
03
In extreme areas, will anyone buy a new energy vehicle?
51 Jun sorted out the sales of new energy vehicles in several border regions of China for the reader's reference:
The above 5 provinces/autonomous regions are all border areas of the mainland, and the geographical landform has a relatively harsh car environment such as extreme cold, plateau and grassland. In most consumer perceptions, these places are not suitable for the use of new energy vehicles at all.
For example, in Turpan, Xinjiang, the maximum temperature in 2021 reached 46 degrees Celsius, and the lowest was -23 degrees Celsius. At the same time, Xinjiang is a truly sparsely populated province, and many cities will rely on airplanes for commuting between cities;
Another example is the Heihe River in Heilongjiang, which is the northern part of the northeast region and the coldest region in China. The 2021 minimum reaches -35 degrees Celsius, which is extremely unfriendly for batteries.
But even in these two extreme geographical cities, there are still new energy vehicles sold in the past January, of which Turpan sold 42 and Heihe sold 3.
Judging from the january urban new energy sales list, the development of new energy is developing in the direction we expect. Truly realize the good development from there to the existence and "blossom everywhere". From first-tier cities to remote villages, new energy vehicles have begun to be seen on the road. Perhaps in the near future, driving an electric car around China will also be a common occurrence.