The picture shows the live broadcast of the New Year Goods Festival. Photo by Kang Rong
Hohhot, China News Network, January 10 (Reporter Zhang Wei) On the 10th, the 2022 "Inner Mongolia Intangible Cultural Heritage New Year Festival" was launched online, and more than 120 intangible cultural heritage projects entered the live broadcast room, taking the way of "cultural publicity + product promotion" to display and sell representative Inner Mongolia intangible cultural heritage goods related to the Spring Festival.
With the theme of "The Chinese Nation Is a Family Of Relatives and Non-Genetic Inheritance to Celebrate the New Year", the New Year Goods Festival builds a promotion and sales platform for non-genetic inheritors, so that the Inner Mongolia Intangible Cultural Heritage brand can enter thousands of households.
On the afternoon of the same day, cultural experts and non-genetic inheritors were invited to jointly introduce the story behind the Intangible Cultural Heritage of Inner Mongolia, explain the genes of China's excellent traditional culture contained in the Intangible Cultural Heritage, and introduce the confirmation of the exchanges and blending of various ethnic groups in the process of the formation of the Intangible Cultural Heritage Project.
The picture shows the intangible cultural heritage goods in the New Year Festival. Photo by Kang Rong
The reporter learned that the main venue of this event is located in the Exhibition Hall of the Inner Mongolia Autonomous Region, and the sub-venues are located in the five cities of Baotou, Hulunbuir, Chifeng, Bayannaoer and Wuhai. In total, more than 120 intangible cultural heritage items, more than 150 intangible cultural heritage merchants, and more than 350 products have entered the live broadcast room and used the e-commerce platform for live sales.
From January 11th to 13th, at 18:00 every day, the main venue will carry out live sales of "Inner Mongolia Intangible Cultural Heritage New Year Goods", select inner Mongolia Intangible Cultural Heritage New Year goods, and give away benefits on the spot; from January 14, each branch venue will hold a special live broadcast exhibition and sales activity of "Inner Mongolia Intangible Cultural Heritage New Year Goods" to promote and sell "Inner Mongolia Intangible Cultural Heritage New Year Goods" good things and gifts.
From January 14th to 25th, more than 10 kinds of projects related to New Year customs were selected, such as the "Fine Dim Sum" production techniques of Majia, the production skills of noodles and diets, the production skills of slightly wheat, the production skills of Flower Buns in Tuoxian County, and the production skills of hard candy, and spread the intangible cultural heritage skills related to the Spring Festival in the form of videos.
The Inner Mongolia Department of Culture and Tourism officially said that Inner Mongolia has built an intangible cultural heritage brand and launched the "Inner Mongolia Intangible Cultural Heritage New Year Goods Festival" to show the people the achievements of Inner Mongolia's intangible cultural heritage protection and inheritance, open up the last kilometer of traditional craft production and sales, and help rural revitalization. (End)