"Xue Rongrong is about to start working", with the Opening of the Beijing Winter Paralympic Games, the mascot Xue Rongrong's official "going to work" has also set off a wave of enthusiasm on social networking platforms. In the Beijing Winter Paralympic Village, a total of 2,500 snow rong pillows printed with cute "little lanterns" have been "arrived" in time.
This time, the snow rongrong pillow was continued the design of the ice pier pillow quilt, the same material, the same use of high-speed digital printing process, so that the pattern is more three-dimensional and vivid. The difference is that the pattern on the surface has become the emblem of the Beijing Winter Paralympic Games and the mascot Snow Rongrong, the pattern inside the quilt has become the sports icon of this Beijing Winter Paralympic Games, and the background color has changed from blue to pink.
"Hengyuan Xiangjia Textile Factory No. 1 has been particularly honored to undertake the production tasks of the 2008 Beijing Olympic Games and the Beijing 2022 Winter Olympic Games. During the 2008 Beijing Olympic Games, I was particularly touched by a scene we saw on the field, when an athlete had to take a quilt to the field every time he competed, and covered the quilt before playing to cheer himself up. This scene inspired us, so when the Beijing Winter Olympics Organizing Committee selected the products this time, I asked: Can we make a good-looking and easy-to-carry quilt that can be used by athletes participating in the competition or other occasions. Therefore, we combined the practicality of the product and the relevant needs of the Beijing Winter Olympic Organizing Committee to design this small and clean pillow quilt. Huang Lei, general manager of Hengyuan Xiangjia Textile Factory, who was responsible for the design and production task, talked about the original intention of the design.
Don't underestimate this little pillow, in the past Beijing Winter Olympics, the ice pier pillow also made by Hengyuanxiang Group was loved by many foreign athletes. After the Beijing Winter Olympics, many foreign athletes took it back to their hometowns as a souvenir. Czech figure skater Natalie Tashkrelova also "moved home" her winter Olympic village bedroom, where in her home in Brno, she has a bed flag printed with "Beijing 2022" at the end of the bed and a pile of ice pier pillows and dolls at the head of the bed.
Athletes' love of ice pier pillows has a more vivid little story. After the Winter Olympics, after a little athlete girl arrived at the capital airport, she found that the ice pier pillow that accompanied her day and night had been dropped on the bus, and she cried bitterly, saying that she would not go home if she could not get the ice pier back. Fortunately, the staff immediately contacted, and the bus that had already driven away turned around to send back her baby, and the little girl hugged her ice pier pillow tightly to board the plane.
It is reported that Hengyuanxiang provided a total of 6500 for the Winter Olympics, 2500 for the Winter Paralympic Games, a total of 9000 pillow quilts and 9000 pairs of bed flags printed with "BEIJING2022", the pillow quilt is also a gift carefully prepared by the Beijing Winter Olympic Organizing Committee for athletes from all over the world, because of its small size and great use, athletes can be brought back to China as a souvenir after the game, practicing the Olympic concept of "green, sharing, openness and integrity" of the Beijing Winter Olympics.
At the same time, the Beijing Winter Olympics has also been the fifth time that Hengyuanxiang and the Olympic Games have met. As early as December 22, 2005, Hengyuanxiang Group officially became the sponsor of the 2008 Beijing Olympic Games, which was the first non-sports textile and apparel sponsor in the history of the Olympic Games. From the sponsor of the 2008 Beijing Olympic Games, to the first partner of the Chinese Olympic Committee, the sponsor of the Chinese Olympic Committee, to the official supplier of the International Olympic Committee and the official sponsor of the Beijing 2022 Winter Olympic Games, as a double Olympic enterprise, Hengyuanxiang has become a Chinese brand story.