Jiwei Network News (Wen/Wu Jiaxi) On March 3, Xiaokang issued an announcement that it sold 15,156 vehicles in February, an increase of 31.48% year-on-year, of which 3,229 new energy vehicles were sold, an increase of 510.4% year-on-year.
Xiaokang shares previously said in an institutional survey that Xiaokang and Huawei have created a new model of in-depth cross-border cooperation in joint business. On April 19, 2021, Xiaokang co., Ltd. created a precedent for buying a car in a mobile phone store; on December 23, Huawei released a new mobile phone at the same time as the release of a new car, creating a precedent for the release of two smart terminals for mobile phones and cars at the same press conference. The conference was a great success, cooperated with Huawei, and has a strong online digital marketing channel, especially in the core business district has a huge number of offline store resources, users can easily reach. Xiaokang shares pursue quality delivery, the use of experiential marketing, but also based on Xiaokang shares massive offline store resources, the use of first experience and then purchase of the new sales model, the response is very good, customer purchase intention is strong, Xiaokang shares believe that this new sales model is the trend of intelligent electric vehicle development.
It is reported that Xiaokang co., Ltd. has a number of production bases in Chongqing Liangjiang, Shuangfu, Changshou, University Town and Shiyan, Hubei. Its Xilis Liangjiang factory is based on the requirements of Industry 4.0, with digitalization, intelligence as the core drive, combined with big data, Internet of Things and other new technologies to create a "China's leading, world-class" vehicle manufacturing plant, including stamping, welding, painting, assembly and battery PACK five major processes, with platform, flexible, transparent production lines, in the five major process workshops and charging testing workshops used a large number of robots, to achieve a high degree of automation.
A few days ago, Xiaokang shares disclosed a non-public offering of A-share shares. The total amount of funds raised in this non-public offering shall not exceed 713,000,000 yuan (including this amount), and the net proceeds after deducting the issuance fee will be used for the development of electrified models and the technology upgrading project of the product platform, the construction project of the intelligent upgrading of the factory and the electric drive production line, the construction project of the user center and the supplementary working capital. (Proofreading | Andy）