【Mobile China News】The impact of the epidemic on offline stores is conceivable, even those mobile phone brand stores that are generally located in large shopping malls will face some problems. Recently, according to Mobile Phone China, in order to help some offline stores operate normally, Xiaomi has specially subsidized, and the total amount of subsidies has reached 200 million yuan.
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According to media reports, in March this year, Zheng Weijia, the person in charge of Xiaomi Longhua Yifang Tiandi Store, responded to the Shenzhen Municipal Government's epidemic prevention and control policy and closed the store, and he was once worried about the future. However, the brand party Xiaomi promptly subsidized it with 20,000 yuan, which enhanced his business confidence.
Xiaomi subsidizes offline stores
According to media reports, at present, Xiaomi has carried out five subsidies for offline stores, with a cumulative amount of 120 million yuan, and spent a huge amount of special funds to tide over the difficulties with offline stores.
At present, the epidemic situation has recurred throughout the country, the situation is not very optimistic, and the situation like Xiaomi Longhua Yifang Tiandi Store should not be an isolated case. Obviously, Xiaomi is very concerned about the business status of the store. According to the estimation of an average subsidy of 20,000 yuan per store, the number of Xiaomi stores affected this time is in the thousands. The specific number is unknown, but Xiaomi's approach is still worthy of recognition, and we also hope that the mobile phone industry can return to the track of healthy development as soon as possible.