Since the 95th gasoline broke through the 9 yuan mark, oil prices rose again on March 31, which made gasoline car users cry bitterly. Correspondingly, the car purchase balance of car consumers is clearly inclined to new energy vehicles. Despite the impact of rising raw material prices and subsidies, new energy vehicles still showed a steady growth trend in the first quarter of 2022.
According to the first quarter automobile production and sales data released by the China Association of Automobile Manufacturers on April 11, the production and sales of new energy vehicles in China reached 1.293 million units and 1.257 million units, respectively, an increase of 1.4 times year-on-year. In addition, the relevant policies on supporting the development of new energy vehicles at the two sessions of the National People's Congress this year continued to be introduced, and it was reported that "the acceleration point of electrification penetration has emerged, and 2022 will become a key year for the new pattern of the automobile industry.".
It can be seen that China's new energy vehicle market will enter a new stage of growth under the dual catalysis of policy and market. In this context, the speed of transformation to electrification of major car companies is rapidly increasing, in order to seize opportunities in the critical period of transformation from policy promotion to market and product promotion in China's new energy vehicle market.
In this regard, Guangqi Honda, which has been working in the field of automobile electrification for many years, is naturally not to be outdone. The recent frequent release of "big moves" shows that GUANGQI Honda still has the strength to become the "trump card" of traditional joint venture car companies in the era of electrification.
| protect the rights and interests of car owners, and empower more electrification
On April 8, GUANGC Honda's official website issued an announcement, saying that "in order to further promote the implementation of the electrification strategy, GAC Honda will fully integrate the resources of the GAC Acura brand and join the electrification business." From 2023 onwards, GAC Honda will no longer produce and sell existing products under the GAC Acura brand; adhering to the service concept of 'Sincere Experience', GAC Honda will continue to provide honorable services to GAC Acura car owners through GAC Acura special stores that have joined the electrified sales service network, as well as GAC Honda's related channels, and always protect the rights and interests of car owners."
For Huanqiu Automobile, GUANGC Honda's announcement is not surprising. Because in the view of Huanqiu Automobile, the more critical the moment, the more it can reflect the strength and responsibility of an enterprise.
As the first automobile brand to introduce a four-in-one sales service model in China, Guangqi Honda has always had a very high-quality after-sales service reputation in the market. In the 2021 China After-Sales Service Satisfaction Study (CSI) survey report released by J.D. Power(Jundi), GUANGQI Honda scored 775 points, higher than the industry average of 18 points, and won the first place in mainstream car brands.
As a high-end brand under the GAC Honda system, GAC Acura can naturally rely on GAC Honda's strong service network layout to continue to provide high-quality after-sales service for the majority of car owners. This also reflects that Guangqi Honda regards brand values and customer cohesion as the foundation for long-term development.
In addition, another content in the announcement is also of equal concern, that is, GAC Honda will integrate GAC Acura brand resources to join the electrification business. For GAC Honda, this is a key part of its strategy to accelerate electrification.
GAC Acura, which has been in the Chinese market for many years, already has extremely mature brand resources. Gac Honda will use some of GAC Acura's special stores as electrified sales and service stores, which can not only reduce the cost of relocating and building stores in the electrification process, but also properly arrange for GAC Acura's existing dealers. With the support of GAC Acura brand resources, GAC Honda can also pass on the image of its new electric brand to users more accurately and comprehensively, which can be described as killing two birds with one stone.
| electrification is not only about products, but also about revolution in the system
Last month, Guangqi Honda officially released a new electric brand e:NP, the first bullet model e:NP1 officially debuted, Chinese name was determined as Polar Pan 1.
According to the plan, from 2022, GUANGC Honda will continue to launch the e:NP brand series of electric models at the pace of one new car per year, providing users with more low-carbon and environmentally friendly travel options; by 2030, all new models launched by GAC Honda in China will be hybrid, plug-in hybrid, pure electric and other electrified vehicles.
Unlike the previous "electrification" of many joint venture car companies that only stayed in the introduction of electrified models, GUANGQI Honda's electrification can be described as revolutionary, not only releasing a new brand, but also achieving "systematic" innovation in research and development, operation, sales, service and other levels.
For example, at the R&D level, Guangben makes full use of the technical resources of two major technology incubation bases in China, Honda Technology (China) Co., Ltd. and Guangqi Honda Automobile Research and Development Co., Ltd., to combine Honda's accumulated car-making wisdom with local advantageous technologies to create electrified products that better meet the needs of Chinese consumers.
In terms of manufacturing, Guangben will establish a new new energy exclusive factory, which not only continues Guangben's strict standards in product quality, but also introduces the latest 5G technology and a variety of intelligent production equipment, so that the new production line has higher intelligence and flexibility, and realizes the transformation from "quality manufacturing" to "intelligent manufacturing".
In the link that is more easily perceived by consumers, Guangben also needs to create a unique brand experience of e:NP - the online + offline dual-channel integration model is an important part of it. Online, focus on upgrading the cloud showroom platform, customers can not only stay at home to see the car online, but also realize online one-click ordering. Through the application of digital technologies such as the Guangqi Honda APP and the on-board intelligent guidance interconnection system, you can also enjoy convenient services such as pick-up and delivery cars and door-to-door service vehicles. Offline, we will accelerate the construction of a new channel model with electrified sales and service stores and supermarket stores as the main body. Through the seamless connection of online and offline scenarios, e:NP will bring users a convenient, efficient, easy and free purchase experience.
Conclusion: From the release of a new electric brand to the announcement of the integration of GAC Acura brand resources into the electrification business, the "big moves" that GAC Honda has frequently released in the recent past have demonstrated its determination to fully electrify.
In contrast, GAC Acura's previous "delisting" storm is more like a "brick" that was thrown out, which led to the true face of GAC Honda's move towards electrification. When everything is dusted, Guangqi Honda leaves people with its strong after-sales service system, reliable corporate image and strong strength in the field of electrification, which also makes people look forward to the next era of Guangqi Honda.