Recently, GAC Acura officially announced: "In order to further promote the implementation of the electrification strategy, GAC Honda will fully integrate the RESOURCES of gac acura brand and join the electrification business." From 2023 onwards, GAC Honda will no longer produce and sell existing products of the GAC Acura brand; adhering to the service concept of 'sincere experience', GAC Honda will continue to provide honorable services for GAC Acura car owners through GAC Acura special stores that have joined the electrified sales service network, as well as GAC Honda's related channels, and always protect the rights and interests of car owners. ”
As an Acura owner, I received a lot of "greetings" from friends, most of whom were worried that the author's car was not guaranteed after sales. There are also some car owners friends to ask me about this matter, after doing a lot of fragmented communication, I think it is necessary to write an article to talk about the views on this matter, and what I think as a car owner at present.
Electrification is a major trend, and the use of GAC Acura's special stores is a "trendy" move
First of all, from the perspective of the entire pattern of GAC Honda, fully integrate the resources of the GAC Acura brand to avoid being rhythmic by various rumors. In fact, in the past two years, the popularity of new energy vehicles has accelerated, and the data of the Association of Automobile Associations shows that the penetration rate of domestic new energy vehicles reached 28.2% in March this year, which is equivalent to every 10 vehicles sold in China, 3 of which are new energy vehicles, which is about 17% more than the same period last year, with a fast growth rate and a trend of continuous acceleration.
Based on this, Guangqi Honda also released a new electrified electrification brand e:NP in March this year after full preparation, the first pure electric model e:NP1 was unveiled simultaneously, and the new car will open pre-sale in the first half of this year. To this end, GAC Honda will build a new electric brand sales service network, this plan can be described as a tight time task, and GAC Acura's sales network is a very good existing resource, the integration of it into the electrification business, can play a role in the integration of superior resources, is conducive to accelerating the development of electrification.
Acura car owners' reassurance pills
Honestly speaking, as the owner of the first reaction to see the statement is a bit of a pity and regret; but the transformation of electrification is the trend of the times, from this announcement can be clearly felt, GUANGC Honda as a user-centric enterprise, for each user's sincerity and care, as well as GAC Honda's determination and courage to transform to electrification.
At present, the "official announcement" content emphasizes that it will uphold the service concept of "sincere experience" and continue to provide honorable services for GAC Acura car owners through gac acura special stores that have joined the electrified sales service network, as well as GAC Honda's related channels, and always protect the rights and interests of car owners.
For this commitment, the author interpreted three key words, "sincere experience" service concept, electrified sales service network and extensive related channels, and always guaranteed.
"Sincere experience" is very familiar to the owners of GAC Acura. As early as 2017, GAC Acura released a new after-sales service brand - "Sincere Experience", and gradually formed a hospitality of "accurate to the car, sincere hospitality". In this announcement, GUANGQI Honda once again solemnly promised that it will continue to uphold this service concept, which is undoubtedly to build confidence for the majority of Acura owners, and it can be determined that the manufacturer will ensure that the rights and interests of GAC Acura owners will not be damaged.
For the spare parts that everyone cares about, the author also asked the relevant staff of the special store, and the staff said: "The manufacturer will continue the original principle of parts supply service, timely meet the needs of customers for vehicle maintenance and repair parts, and ensure the continuous supply of follow-up parts, customers can use vehicles with confidence." Generally speaking, the growth cycle of the aftermarket of a car is 8-10 years, that is to say, the corresponding mold will always be out of the supporting products for the user. If you have the old owner of Guangqi Honda around you, you may not have any doubts about this, taking the second-generation domestic Fit purchased by the author in 2011 as an example, the car is currently more than 10 years old, and the model has been discontinued for many years, but now at any time back to the store for maintenance, there will be no parts supply problems.
Therefore, the conclusion is that GAC Acura just does not sell and produce, and the follow-up maintenance is still continuing, and the follow-up will protect the rights and interests of car owners through the GAC Acura special store that has joined the electrified sales service network and the relevant channels of GAC Honda. For GAC Acura owners, this is a powerful reassuring pill.
Looking forward to the new model
In fact, the reason why I chose CDX was based on the strength of the Acura brand in terms of technology, luxury and driving pleasure on the one hand, and on the other hand, the recognition of quality and service. Nowadays, the author's CDX has been using the car for half a year, the mileage has reached more than 10,000 kilometers, the car experience is very pleasant, it can be said that this car exceeded my expectations at that time in all aspects, and the satisfaction brought to me by the car life day after day, I firmly believe that the choice at that time was correct.
Maybe in the future, when I go back to the store for maintenance, I will stop by to learn about Guangqi Honda's pure tram, on the one hand, I can introduce and recommend it to friends, and if my ability allows, I will consider buying another e:NP1.