In the new energy market in the past two years, domestic new energy brands have achieved curve overtaking, the United States has become more and more powerful under the leadership of Tesla, German Volkswagen, BBA and other giants also have far-reaching layouts, and the Korean system is also quietly exerting force, but it does not see the giant crocodile of the era of fuel vehicles: the movement of Japanese brands.
Just when everyone thought that Japanese brands would not be able to catch up with the new round of new energy disputes, Honda Honda, which has 70 years of car-making genes, dropped a "bombshell" to the new energy market - the first mass-produced model of the e:N brand.
On April 25, Honda (China) held an online event with the theme of "Reinventing EV Driving". The "e:N Brand Manifesto", which embodies Honda's 70-year-old car-making genes and brand beliefs, was released, and it was also announced that the first mass-produced model of the e:N brand: Dongfeng Honda e:NS1 was officially launched on April 26, and GAC Honda e:NP1 started pre-sale in May.
In October last year, Honda China released a new pure electric vehicle brand e:N. Now, with the launch of the first e:N production model, Honda's electrification business in China has opened a new chapter. In the EV era, Honda still adheres to the people-oriented technology, not only the simple stacking of parameters, but also the continuous presentation of value and fun that exceed customer expectations.
In the new energy market, what are the highlights of the Honda e:N brand that consumers can quickly accept? In addition to integrating China's advanced electrification and intelligent technology, the e:N brand also embodies Honda's more than 70 years of car-making genes and brand beliefs, which is one of the focuses of Honda's fuel vehicles that are quite popular with consumers in the Chinese market.
The e:NS1 and e:NP1 were developed by young Honda Chinese engineers who are familiar with the Chinese market and customer needs. The R&D team comprehensively blessed e:N products from the aspects of development, product planning and product control, created unique driving pleasure from the three aspects of "movement", "wisdom" and "beauty", strictly controlled every detail, and strived for the ultimate quality.
As the first achievement of the e:N brand, e:NS1 and e:NP1 are equipped with an intelligent and efficient front-drive pure electric architecture "e:N Architecture F" with high-efficiency and high-power drive motors, high-capacity and high-density batteries, exclusive frames for pure electric vehicles, and chassis platforms. In view of the daily actual use scenarios of Chinese consumers, the electronic control program also integrates 40 times that of ultra-ordinary EV models and more than 20,000 kinds of control scenario algorithms, which can easily cope with various driving environments.
Especially for the vertigo that is easily caused by electric vehicles, the delicate and precise motor control of e:NS1 and e:NP1 perfectly solves the problem of motion sickness by constantly adjusting the pedal response and power output characteristics. With the driving performance above the pure electric vehicle of the same level, it truly realizes the driving pleasure of integrating people and vehicles. In addition, e:NS1 and e:NP1 in sport mode also add a sporty Honda EV Sound acceleration sound wave, making the acceleration experience more exciting.
In terms of intelligence, the "e:N OS" full-stack intelligent control ecosystem combines Honda SENSING, Honda CONNECT and intelligent digital cockpit into one. The advanced HMI system includes a 15.1-inch central control screen + 10.25-inch LCD instrument and streaming media rearview mirrors, etc.; the exclusive version of Honda CONNECT 3.0 Pure Electric Vehicle integrates more than 20 functions such as natural and smooth AI voice assistant, car home interconnection, energy management, OTA online upgrade, etc., and is leading in advanced nature; the DMC driver status perception system is equipped for the first time, which can effectively identify the driver's state, detect emotional changes and actively remind. Combined with AR precision intelligent navigation and panoramic automatic parking and other functions, it takes into account the intelligent and safe driving experience.
In terms of product space, the overall spatial layout of e:NS1 and e:NP1 continues Honda Honda's excellent MM concept, with excellent front and rear driving space; with 18-inch wheels and unique NVH noise reduction technology, it creates a more quiet, comfortable and safe intelligent driving space.
In terms of styling design, e:NS1 and e:NP1 have enabled the symbolic new hair "H" logo and the "Honda" alphabet at the rear of the car with the symbolic e:N series, and added the "Heart beat heartbeat interactive lamp language", full of the beauty of future technology.
In the words of Honda China Minister Katsushi Inoue: In the EV era, Honda will further strengthen quality control on the basis of mature car-making technology and experience, especially for the core components of electric vehicles such as batteries and motors, adopt unique strict quality inspection standards, and use a more rigorous attitude to let consumers feel the lean quality of e:N. I believe that the e:N brand will let Chinese consumers feel the unique charm of Honda's 70 years of car-making experience and technology as mentioned above.
Conclusion: With the arrival of e:NS1 and e:NP1, Honda officially opened the new energy process in the Chinese market, which made Japanese brands such as Toyota and Nissan feel anxious, but also caused an impact on Volkswagen ID, and even posed a threat to new car-making brands represented by Tesla and "Wei Xiaoli". According to Honda's plan: by 2027, Honda China will successively launch 10 e:N brand models to build a complete series of pure electric products. This has undoubtedly exacerbated the dispute in the new energy market, but for Chinese consumers, it is extremely happy at this moment.