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Honda China Releases New "E:N Brand Manifesto"

On April 25, at the Honda e:N brand night, Katsushi Inoue, executive director of Honda Giken Industrial Co., Ltd. and minister of China, released a new "e:N brand declaration" and the brand slogan of "reinventing EV driving fun", while announcing the e:N brand mass production model, Dongfeng Honda e:N1 was officially launched on April 26, and GAC Honda e:NP1 will start pre-sale in May.

Katsushi Inoue, Head of Honda China, said: "In the EV era, Honda's original intention has not changed, and it still adheres to the principle of putting technology first, not relying on simple parameter stacking, aiming to continuously present unique value that exceeds customer expectations and unique mobile fun. e:N brand embodies Honda's more than 70 years of car-making genes and brand beliefs, and integrates China's advanced electrification and intelligent technology, e:NS1 and e:NP1 are the first models we launched with absolute confidence, which is an EV that gives consumers sharpness and ultimate fun, e:N will definitely reshape EV driving fun. ”

As the first achievement of the e:N brand, e:NS1 and e:NP1 will inject mobile vitality with superior product power.

The vehicle is equipped with an intelligent and efficient front-drive pure electric architecture "e:N Architecture F" that integrates high-efficiency high-power drive motors, large-capacity high-density batteries, exclusive frames for pure electric vehicles and chassis platforms, and for the daily actual use scenarios of Chinese consumers, the electronic control assembly has become more than 40 times that of ordinary EV models, and up to more than 20,000 kinds of control scenario algorithms, which can easily cope with various driving environments.

Especially for the vertigo that is easily caused by electric vehicles, the delicate and precise motor control perfectly resolves the problem of motion sickness by constantly adjusting the pedal response and power output characteristics. In addition, sporty Honda EV Sound acceleration sound is added in Sport mode to provide a more stimulating acceleration experience for motorists.

The "e:N OS" full-stack intelligent control ecosystem combines Honda SENSING, Honda CONNECT, and intelligent digital cockpits into one. Advanced HMI system, including 15.1-inch large HD ultra-thin bezel central control screen, 10.25-inch color full LCD digital dashboard, and streaming media rearview mirrors, etc.; Honda CONNECT 3.0 exclusive version of pure electric vehicles, a collection of natural and smooth AI voice assistant, car home interconnection, energy management, OTA online upgrade and other more than 20 functions.

For the first time, the DMC driver status perception system can effectively identify the driver's state, and even detect emotional changes for active reminder, with AR accurate intelligent navigation and panoramic automatic parking and other functions, taking into account the intelligent and safe driving experience.

At the same time, the overall spatial layout of the vehicle continues Honda's MM concept, and through the use of 18-inch wheels and unique NVH noise reduction technology, it effectively suppresses high-, medium- and low-frequency noise from the source of noise, and creates a more quiet, comfortable and safe intelligent driving space in an all-round way.

With the design concept of "one touch of the future", e:NS1 and e:NP1 newly launched the e:N series symbolic hair light H mark and the tail "Honda" letter mark, and added a full sense of life "Heart beat heart heart interactive lamp language", in the charging process so that users can see the charging status at a glance.

Honda will also accelerate the upgrading and development of the new sales model, with the listing of e:NS1 and e:NP1, it will simultaneously launch an online cloud showroom experience store to provide consumers with online one-on-one consultation, test drive appointment, and product ordering services.

Honda China Releases New "E:N Brand Manifesto"

Dongfeng Honda e: NS1

Honda China Releases New "E:N Brand Manifesto"

GAC Honda e: NP1

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