On April 25, Honda held an online event with the theme of "Reinventing EV Driving". Released the "e:N brand declaration" containing Honda's 70-year-old car-making genes and brand beliefs, and announced that the first mass-produced model of the e:N brand, Dongfeng Honda e:NS1 will be officially launched on April 26, and GAC Honda e:NP1 will start pre-sale in May. Honda's electrification business in China has opened a new chapter.
In October last year, Honda China released a new pure electric vehicle brand e:N. Today, with the launch of the first e:N production model, the e:N1 and e:NP1 are mainly developed by Honda Chinese young engineers who are familiar with the Chinese market and customer needs.
At this press conference, from the aspects of development, product planning and product control, the audience was introduced to the original intention and technical advantages of the research and development of e:N products, and the story behind the birth of products such as "moving", "wisdom" and "beauty" was revealed one by one in order to impress young Chinese consumers, create unique driving pleasure from the three aspects of "moving", "wisdom" and "beauty", strictly control every detail, and strive for the ultimate quality.
As the first achievement of the e:N brand, e:NS1 and e:NP1 will inject vitality into mobility with excellent product power, explore driving passion, and reshape EV driving fun.
Technology for users is naturally popular with people
With the development of electric vehicle technology, and the same as the development of the engine, the motor will definitely have a day of high horsepower, to know that the electric vehicle start is very fast, once combined with the high-horsepower motor, the start of speed or brake deceleration to be more sensitive, the huge drop in speed changes, will have a violent reaction to the human brain, vertigo is the most direct response.
In view of the vertigo that is easily caused by electric vehicles, the delicate and precise motor control continuously adjusts the pedal response and power output characteristics, as well as the repeated adjustment of the seating system and the suspension system, so that the user's body posture and line of sight changes and changes in the vehicle posture are always integrated, perfectly resolving the problem of motion sickness. E:NS1 and e:NP1 with driving performance above the same level of pure electric vehicles, truly realize the integration of people and vehicles, the car at will to move the driving pleasure. In addition, sporty Honda EV Sound acceleration sound is added in Sport mode to provide a more stimulating acceleration experience for motorists.
In the current cognition, traditional fuel vehicles and intelligent electric vehicles belong to two branches, although e: NS1 and e: NP1 as pure electric models, there is no exhaust and engine of fuel vehicles, Honda EV sound acceleration sound, issuing a unique exhaust roar of the engine, to meet the user's nostalgia for the roar of traditional models, bringing a new driving experience of electric and fuel integration.
The beauty of technology from the inside out
e:N OS's full-stack smart control ecosystem combines Honda SENSING, Honda CONNECT, and intelligent digital cockpits into one. Advanced HMI system, including 15.1-inch large HD ultra-thin bezel central control screen, 10.25-inch color full LCD digital dashboard, and streaming media rearview mirrors, etc.; Honda CONNECT 3.0 exclusive version of pure electric vehicles, a collection of natural and smooth AI voice assistant, car home interconnection, energy management, OTA online upgrade and other more than 20 functions, advanced in the same level.
For the first time, the DMC driver status perception system can effectively identify the driver's state, and even detect emotional changes for active reminder, with AR accurate intelligent navigation and panoramic automatic parking and other functions, taking into account the intelligent and safe driving experience. At the same time, the overall spatial layout of the vehicle continues Honda's MM concept, and through the use of 18-inch wheels and unique NVH noise reduction technology, it effectively suppresses high-, medium- and low-frequency noise from the source of noise, and creates a more quiet, comfortable and safe intelligent driving space in an all-round way.
With the design concept of "one touch of the future", e:NS1 and e:NP1 newly launched the e:N series symbolic hair light H mark and the tail "Honda" letter mark, and added the "Heart beat heartbeat interactive lamp language" full of life, in the charging process, so that users can see the charging status at a glance, full of futuristic scientific and technological beauty.
e:NS1 and e:NP1 are equipped with an intelligent and efficient front-drive pure electric architecture "e:N Architecture F" that integrates high-efficiency high-power drive motors, large-capacity high-density batteries, exclusive frames for pure electric vehicles and chassis platforms, and for the daily practical use scenarios of Chinese consumers, the electronic control assembly has become more than 40 times that of ordinary EV models, and up to 20,000 kinds of control scenario algorithms, which can easily cope with various driving environments.
New zone service with the new brand
At the same time, Honda will also accelerate the upgrading and development of the new sales model, with the listing of e:NS1 and e:NP1, it will simultaneously launch an online cloud showroom experience store to provide consumers with online one-on-one consultation, test drive appointment, and product ordering services. At the same time, offline physical stores will also be fully upgraded. GAC Honda will first launch electrified sales service stores and supermarket stores in Beijing, Shanghai, Guangzhou and other places, and Dongfeng Honda will set up an "e:N brand zone" in the existing special stores. In terms of after-sales, Honda provides services through a network of more than 1,200 franchise stores that are now located across the country, supporting an e:N lifestyle full of fun, peace of mind, and safety. With innovative measures, it aims to let more young Chinese consumers feel and experience Honda's unique EV driving pleasure.
Write at the end:
e:N brand embodies Honda's more than 70 years of car-making genes and brand beliefs, and integrates China's advanced electrification and intelligent technology, e:NS1 and e:NP1 are the first models we launched with absolute confidence, which is an EV that gives consumers sharpness and ultimate fun, e:N will definitely reshape EV driving fun.
Since its inception, Honda has always been adhering to the concept of "respecting users" and creating its own ideal car. Coming to the EV field, Honda's original intention has not changed, still adhere to the technology people-oriented, and constantly present unique value that exceeds customer expectations, and unique mobile fun.