From "cold transportation" to becoming a "third space", the role of the car is changing rapidly.
We can see that in the past, consumers bought cars just to meet daily transportation, but with the upgrading of consumer demand in recent years, everyone has more expectations for this "third space", which needs to give us enough security, it needs to be smart, it needs to be fun, it needs to be full of driving fun, and it also needs to be good-looking.
On February 18th, the "Car Design Tasting Salon for Seeing the Future with Wisdom and Beauty" was held in the mountain city of Chongqing, exploring the integration and collision of design and technology from multiple professional dimensions such as concept upgrading, inspiration analysis, and consumer trends, and looking for an advanced journey of automotive aesthetics. Speaking of this, I believe everyone has already understood, this time, we mainly talk about car design.
When young people gradually become the main purchasing power in the automobile market, the female economy rises, and everyone shouts that beauty is justice, automakers have to do their best to meet the individual needs of young people. Looking at the entire automotive market, the author believes that Changan Automobile has enough voice at the design level. As the leading enterprise of Chinese automobiles, Changan Automobile has always combined design and technology, not only making technology more warm, intelligent and more humane, but also leading the global automotive design trend.
In the "See the Future with Wisdom and Beauty, Automobile Design Tasting Salon", Mi Mengdong, general manager of Changan Design Institute & chairman of Changan European Design Center, said: "What Changan Automobile thinks about is how to use the power of design to make cars have both temperature under the appearance of science and technology." Mi Mengdong stressed that the evolution process of the CS75 series is the inheritance and innovation of the wisdom aesthetics of new science and technology, and is an intuitive interpretation of the changes in the relationship between science and technology and design.
In fact, everyone is very familiar with Changan Automobile's CS75 series, in the past 2021, The cumulative sales of Changan CS75 exceeded 280,000 units at the end of the year, showing a strong explosive force in the compact SUV market. If you want to dig deep into the main reason why the CS75 series is selling well in the market, it must be inseparable from its outstanding design.
From the stunning debut of the first-generation CS75 in 2013 to the pressure of the CS75PLUS at the 2019 Chengdu Auto Show, to the second-generation Changan CS75PLUS to be launched this year, Changan Automobile is always one step ahead in terms of design. It is worth noting that the upcoming second-generation CS75PLUS also announces the re-advancement of Changan Automobile's new scientific and technological wisdom aesthetics.
The second-generation CS75PLUS adopts the leading ultra-long integrated curved double screen of the same class, which is organically integrated into this highly designed interior. After powering up, its charm is stronger, and the driving mode scene is dynamically linked with the dual screen and the atmosphere lights, full of changes, so that the interior design and atmosphere sense to a higher level.
At the same time, the second-generation CS75PLUS is equipped with intelligent W-HUD head-up display technology, which is the first time in the same level. With the user's field of view adaptive adjustment system, when you are seated, the information of the best field of view is already in front of you. The content arrangement displayed by W-HUD is also intelligently calculated, and different driving environments can directly get the information you want.
In addition, the second-generation CS75PLUS is equipped with the new Indus 3.0 interactive system, the IACC full-speed intelligent cruise system, and the Smart-AEB automatic emergency braking system.
As Liang Fenghua, deputy general manager of Changan Automobile Intelligent Research Institute, said: "Intelligent technology has given new ideas for the evolution of automobile aesthetics, and good design has also made intelligent products more sexy." This point, the second generation of CS75PLUS can be said to be vividly reflected.
From this, we can also say that using car design to express technology is a good way to show, and the integration of the two can naturally provide consumers with a better car experience and feeling.
It is worth noting that the industry leaders participating in this event respectively discussed "How can design and intelligent technology stimulate each other's excitement?" Can "and" design subvert automotive first principles? "Two big topics began to brainstorm. At the same time, Ji Jun, COO of Waterdrop Automobile, also released the "China Automotive Youth Design Competition" plan at the event site. Invitations will be issued at more than 50 colleges and universities across the country at the same time to realize the emotional sublimation of young people's car brands from "strange" to "loving", and at the same time help auto companies reach young users.
Write at the end
In the century-old history of the automobile industry, design has always occupied a large proportion, and at this moment, China's automobile, is experiencing a role change from imitation, follow-up to leading, with the advent of electrification and intelligence, it has brought unlimited possibilities for automobile design, just as the theme of this salon, to see the future with wisdom and beauty, to intelligent technology wisdom and beauty, to foresee the future, to meet the future, to create the future.