Car Review Observation, Car Review Agency, No. 538
Foreword: At present, consumption upgrading is a hot topic with relatively high attention. So the question is, what is consumption upgrade?
In the view of the car review agency, consumption upgrading is to pay for added value. In the past, we mainly bought things to buy the product itself, but now consumers are willing to spend more money in exchange for more added value of the product, such as brand, intelligence, experience, convenience, emotional resonance and so on.
In fact, the same is true of buying a car. Who can gain insight into the future trend of automobile consumption, who can become a "blockbuster" manufacturing machine, and the independent high-end rookie Changan UNI brand is one of the leaders.
Since the birth of the Changan UNI brand, its models have become popular professionals with avant-garde design, rich configuration and high added value of blue whale blessings. Among them, the monthly sales of Changan Automobile UNI-T once exceeded 10,000 vehicles, becoming a bellwether for the consumption trend of independent high-end models.
After a year, Changan UNI series of the third brand new model UNI-V officially debuted, the car positioning A + class five-door hatchback coupe, innovatively added electric rear wing + electric hatchback door and other cross-level hardcore configuration, it is reported that in the 24 hours after the pre-sale opened, Changan UNI-V order volume has exceeded 16,000 units, can be described as a debut on the booking of this year's explosive seats.
As one of the "KTV combinations" of Changan UNI, what charm does it have? Let's start from the details and decrypt the "explosive password" of Changan UNI-V together.
1
It is a faction of its own, leading the coupe wind
As the first sedan of the Changan UNI sequence, Changan UNI-V pushes the design of the series to a new height. At the first sight of Changan UNI-V, you will definitely be attracted by its "ceiling" level of appearance.
Changan UNI-V combines the elegance and dynamics of a five-door hatchback coupe, which has never been given to the A+ class. It also integrates tough and three-dimensional lines and components into the morphological design of future cars, and the highly creative body posture is unforgettable.
Its front face adopts the family's classic borderless design, the overall effect is more advanced and attractive than Honda Civic, Lynk & Co 03 and other models, and the forward grille shape is sci-fi, with sharp and narrow headlights, oversized air vents and other iconic symbols of the UNI series, which will fill the visual effect at once.
In terms of body size, Changan UNI-V belongs to the 5-door and 5-seat hatchback type, with a length, width and height of 4680/1838/1430mm, and a wheelbase of 2750mm.
It is worth mentioning that the UNI-V has an optional electric flying wing bag for the entry-level model, as well as the "official modification" sports Coldplay bag that young consumers like, which includes the "Blast Sports Kit" and the "Bilateral Four-Out Exhaust" with active valve.
In order to make consumers more worry-free, the sport version of Changan UNI-V comes with a sports kit at the top, and consumers no longer need to choose it; In addition, the Sport version is equipped with exclusive 19-inch blackened wheels, Dunlop SP SPORT MAXX 050 tires, variable exhaust sound, metal pedals, and a fur -- "Dark Night Streamer" interior, making the car's sporty atmosphere even stronger.
Such a unique, practical and sporty design, which coincides with consumer demand, has left a deep first impression on the young people of Generation Z.
2
Smart cockpit with diverse personalities
In addition to the design and consumer demand, Changan UNI-V also spares no effort in building a "smart cockpit".
The interior of Changan UNI-V focuses on the sense of technology and personalization, such as the eye-catching orange SUPER RACE button, small size double D-type sports steering wheel, shift paddle, flat design electronic gear lever, which fully highlights the identity of UNI-V sports coupe; The central control part is composed of rectangular full LCD dashboard, central suspension central control large screen, etc., forming a 3+1 quadruple screen interactive layout, staggered and layered, the designer cleverly integrates many elements into one to form a unique style of scientific and technological warships.
Of course, in terms of the intelligent configuration that young people like, Changan UNI-V also brings a lot of surprises. It is equipped with the IMS intelligent cockpit interaction system, which not only supports navigation, Bluetooth, Car Networking, OTA upgrade and other functions, but also provides gesture operation, which can realize functions such as answering calls, adjusting volume, remote intelligent parking, etc., bringing many conveniences to consumers' car travel.
In addition, the safety aspect of Changan UNI-V is not to be said, it integrates adaptive cruise and intelligent recommendation lane change, trigger lane change function; 540° hd panoramic image, chassis perspective and driving recorder functions, equipped with Continental's 3rd generation ESC body stability control system, integrated ABS, EBD, TCS, ESC, HHC and many other functions.
It should be pointed out that Changan UNI-V also adopts the "Ark Cage" body structure, which greatly strengthens key parts such as AB columns and strengthens the protection of occupant space. In addition, the strength of body steel is up to 1500Mpa, and high-strength steel and above account for more than 70%, which can be said to be a mobile "safety fortress".
3
Performance control, combat power pull full
Of course, as a coupe with great explosive potential, the performance and control of Changan UNI-V is definitely a trump card to attract young consumers.
First of all, Changan UNI-V is based on the Ark architecture platform, which represents the new car-making concept of Changan 4.0 era, in addition to covering 1.2-2.0L displacement engine, it can also be compatible with a variety of power modes in the future, it can be said that the platform is quite mature, and the technical background is full.
Secondly, in terms of technology, Changan UNI-V perfectly interprets the research and development concept of "strength, quiet and net" with a number of global advanced technologies. It is equipped with Blue Whale's new generation NE1.5T high-pressure direct injection engine, with a maximum power of 138kW and a maximum torque of 300Nm; It is paired with the Blue Whale 7-speed wet dual-clutch transmission, which has a combined fuel consumption of 6.2L/100km.
In order to adapt to a variety of road conditions, Changan UNI-V in addition to the "sport, standard, energy saving" three driving modes, but also added SUPER RACE and SMART two modes, that is to say, the car can be between gentle and smooth and surging power, intelligent switching, so that the control is more flexible and convenient.
It can be said that Changan UNI-V not only has a high-performance power matching benchmark, but also uses X-Pedal for multi-scenario lean calibration, which maximizes the power and economy of the engine.
4
Comprehensive technology, people-friendly coupe
As the first car in Changan's high-end UNI sequence, UNI-V is precisely positioned, not only has a leapfrog technology configuration, an electric lifting tail, but also the blessing of a new generation of blue whale power, and it is already a first opportunity to preempt the segment of the coupe market.
According to the car review agency, Changan UNI-V's Blue Whale 2.0T model and the model equipped with the Blue Whale iDD hybrid system will also be launched in the second quarter of this year, which will undoubtedly further boost the market influence and competitiveness of the UNI sequence.
If you look at the price of 108,900-13.19 million yuan, changan UNI-V competitors mainly lock in Honda Civic, Lynk & Co 03 and other models.
However, compared with the above models, the new Changan UNI-V, whether it is the brand heritage or technical advantages, is completely in line with the full imagination of young consumers for a coupe; The key is that in terms of quality-price ratio, Changan UNI-V is superior.
It is safe to say that this is the "explosive password" of the Changan UNI series, and it is also the essence of Changan UNI-V. Young people's first car on the wind coupe, Changan UNI-V is a good choice.
————end！————