Car Review Observation, Car Review Agency, No. 541
Foreword: "Winter" came to spring, and Changan Ford successively made good achievements. In 2021, Changan Ford's annual sales reached 304,682 units, an increase of 20.29% year-on-year; From January to February this year, Changan Ford sold a total of 36,800 vehicles, once again achieving a good start. Being able to come up with such a report card in an uncertain environment is a new milestone for Changan Ford.
The reason is that Changan Ford has a deeper insight and understanding of the Chinese market. Especially under the guidance of the "More Ford, More China" and "Three-Year Acceleration Plan" strategies, Changan Ford quickly responded to changes in demand in the domestic market, and launched a series of heavy products under the dual blessing of "quality" and "technology", laying a solid foundation for returning to the high-quality development track.
2022, as the final year of Ford's 330 plan, will be a key leap in Ford's reform for many years, and as a new generation of Mondeo, which is the first year, it has shown its determination to boost the Chinese market.
So we have seen that the new generation of Mondeo with an almost "deadly" pre-sale price (159,800-219,800 yuan) has once again become the focus of heated discussion among automotive peers.
It should be known that this is a serious B-class car equipped with a 2.0T high-power engine, a maximum power of 175 kW, a maximum torque of 376 Nm, sold in a tight price range that is also somewhat difficult to accept today. Even the Supreme configuration is only 199,800, plus st-Line is only 219,800, and the sincerity value is already very full.
For such a sincere product, the car review agency must highly recommend it, so next we will see how competitive Mondeo is, and which one is the most cost-effective.
1
Eat up and down High value large space
As Changan Ford's most classic B-class sedan, the design of Mondeo's previous model was mainly responsible for the North American Ford, with an Aston Martin front face, which became a hit when it was first listed, which can be said to have earned a large number of eyeballs.
The new generation of Mondeo is closer to China, the world's largest auto consumer market. On the basis of integrating Ford's global resources, The Ford China team led the design and development of this car, and also made Ford's new design concept of "potential energy aesthetics" burst out of a more trendy and sporty vitality on this car, which is more in line with the needs of young consumers.
The front octagonal grille has undergone a new interpretation of the design concept of "potential energy aesthetics", with a more exaggerated proportion and a more radical shape, and the integrated wind blade light strip runs across the front face, which strengthens the visual width of the whole vehicle and brings a good sense of technology.
The slightly concave lines on the sides greatly elongate the visual effect, making the new car look very slender and atmospheric, and the sneaky rear adds a bit of sportiness. The concealed door handle blends perfectly with the two-tone bodywork, and the cocked ducktail gives it a bit more of a coupe feel.
In terms of size, the new generation of Mondeo 4935mm, 1875mm, 1500mm three-dimensional dimensions have approached most standard axle C-class cars, while the 2945mm wheelbase can completely hang the same class B products, nearly 100mm longer than the previous generation model. Although the extended wheelbase may not sell well in the Chinese market, it reflects the attitude of the new generation of Mondeo to meet the needs of Chinese consumers and shows full sincerity.
Not only is it an innovation in appearance, but the interior of the new generation of Mondeo is also in a leading position in terms of technology and high-quality. It adopts a very simplified design and applies a large area of imitation leather, leather and soft materials, and the workmanship and stitching are quite solid.
The center console is equipped with a rare 1.1-meter ultra-wide area 4K high-definition screen of the same level, which integrates the full LCD instrument, the central control touch screen and the co-driver entertainment screen into one, and integrates the SYNC+2.0 Zhixing interconnection system, which not only brings enough shock visually, but also provides a wealth of intelligent applications to meet the needs of consumers for intelligent interconnection.
The new generation of Mondeo is not only lower than the price of veteran players such as Passat, Maiten, Accord, Camry, etc., the starting price of 159,800 yuan is even lower than that of Ya K5 and Ten Generation Sonata, and 0.51 million yuan lower than the Mribao XL, even if it is withdrawn to the A+ market, the starting price of the new generation of Mondeo 159,800 yuan is 17,100 yuan cheaper than the current Lingdu 280TSI comfort (1.4T high-power entry model) guidance price.
In contrast, the new generation of Mondeo can be called the "roll king" of the new generation in the same level. Of course, its charm doesn't stop there.
2
Configuration and power make it impossible to refuse
In terms of intelligence, Changan Ford has also made comprehensive innovations for the new generation of Mondeo, when the new Mondeo ST-Line was unveiled, Ford repeatedly emphasized that "the new generation of Mondeo and Ford pure electric models share the same new electronic and electrical platform", it is not difficult to see that Ford expects to meet the mainstream level of the Chinese market in the field of intelligence.
And on the large screen full of technology, it is also equipped with SYNC+2.0 Zhixing interconnection system, taking the 245 Supreme type of 199,800 yuan, compared with the Magotan and Passat at the same price, the same price you can buy multi-dimensional interaction methods such as multi-touch, AI voice recognition, gesture control, facial recognition, etc., combining ford's first visual virtual artificial intelligence assistant VPA Zhixing partner operating system, and a new generation of Mondeo equipped with more than ten intelligent driving assistance functions.
This not only represents a big step taken by Changan Ford at the intelligent level, of course, this is also an intelligent experience that cannot be obtained on the Magotan and Passat models, and the quality-price ratio is higher.
In the intelligent configuration, it also reflects the strength of the high technology, not only reflected in the larger size of the central control screen, compared with the Maiten, Passat and other models, it has the global OTA capability of the whole vehicle, sustainable upgrading and evolution, and commonly used and new.
At the power system level, the power combination of the new generation of Mondeo 2.0T+8AT can also stand out, of which the fourth-generation Ford Ecoboost 2.0T engine, which is standard in the whole series, is based on Ford's many internationally awarded star models, which can meet stringent emission standards while providing strong power, rated at 175kW, and peak torque of 376N m.
Matching the upgraded 8AT gearbox, the rapid shift response is also second to none in its class, plus the three driving modes of standard/energy saving/sports, which can easily switch between daily commuting and intense driving.
In contrast, the Passat and Magotan low-end models with the same price as the 199,800 yuan 245 Supreme are 1.4T, Accord 1.5T, And Mindree's medium and high-end is 2.0T, and compared to the German turbo engine + 7-speed dual clutch, Japanese naturally aspirated engine + CVT power system, the new generation of Mondeo 2.0T + 8AT is simply throwing them at least two streets.
3
Almost unattended B-class car "roll king"
The product is hard enough and the price is low enough that we can clearly feel the determination of the new generation of Mondeo to break the game.
As Ford's most classic B-class sedan, the new generation of Mondeo is designed by the Chinese team, with more space, richer configuration and excellent powertrain, so that this B-class sedan is really impossible to refuse, and the pre-price of 15.98 also makes its cost performance quite eye-catching. So we have reason to believe that the arrival of a new generation of Mondeo will definitely bring some new changes to the B-segment car market that has been in the dust for a long time.
In addition, from the perspective of the quality-price ratio of Mondeo, Changan Ford's choice is very clear, and the entry of low price and high match shows Ford's emphasis on the Chinese market and also shows Ford's determination to revitalize the Chinese market.
In fact, Changan Ford's strategic vision is very clear, and it is the main task to accelerate the promotion of new and comprehensive localization changes, so that consumers can re-establish their understanding of the brand.
With the continuous advancement of the "Ford China 2.0" strategy, we see not only a "more Chinese" Ford, but also a more powerful and ambitious Ford that will set off changes in the mainstream market again.
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