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A picture to understand the Chang'an brand relationship chart, the son outperformed the joint venture, the product coverage is super wide

Many fans hope that Man Ge will blow chang'an's brand relationship diagram. Taking advantage of the release of Chang'an's new sub-brand Avita not long ago, Man Ge will blow it. However, it is more tiring to clarify the relationship between the brands of car companies than to clarify the relationship between the thirteen and baoyu, and the various capital operations between them are difficult to explain for a while. So Brother Man will probably make a picture, wrong please forgive me.

A picture to understand the Chang'an brand relationship chart, the son outperformed the joint venture, the product coverage is super wide

Chongqing Changan Automobile belongs to China Changan Automobile Group, and the group also owns a number of companies related to auto parts, which will not be said here. The group's Southern Dima has not heard much, it is a car company specializing in the production of fire trucks, aerial work trucks, compression garbage trucks, cash trucks and other special models.

A picture to understand the Chang'an brand relationship chart, the son outperformed the joint venture, the product coverage is super wide

Changan PSA needless to say that everyone knows that it has a French high-end brand DS, but it can't sell at all. In May last year, Changan PSA has been sold to Shenzhen Baoneng, and now it seems that it still cannot be sold.

A picture to understand the Chang'an brand relationship chart, the son outperformed the joint venture, the product coverage is super wide

Changan passenger cars are also very familiar to everyone, that is, Changan's own brand, which has CS series, Yidong series, Yuexiang series, Ruicheng series, UNI series, etc. At present, these models are the largest source of Changan vehicle sales, and the joint ventures cannot be compared.

A picture to understand the Chang'an brand relationship chart, the son outperformed the joint venture, the product coverage is super wide

Changan Auchan is a sub-brand released by Changan in 2018, sharing the research and development, procurement and manufacturing system with Changan, positioning lower than Changan, and focusing on cost performance. Its models include Auchan X5, X7, PLUS, Kosai series and so on.

A picture to understand the Chang'an brand relationship chart, the son outperformed the joint venture, the product coverage is super wide

Changan Commercial Vehicle, including Changan Kaicheng and Changan Span two brands, the LOGO is the same. The main models of Changan Kaicheng are Ruixing Series and Changan Star, covering MPVs, vans, light buses and so on. By the way, spit on the LOGO of Changan Commercial Vehicle, the more you look at it, the more dirty it is...

A picture to understand the Chang'an brand relationship chart, the son outperformed the joint venture, the product coverage is super wide

Changan Heavy Duty Truck, formerly known as Taiyuan Nanfang Heavy Duty Truck, was reorganized and renamed by Changan Group in 2007. The main products are all kinds of dump trucks, tractors, road transport vehicles, gas vehicles, special vehicles, etc.

A picture to understand the Chang'an brand relationship chart, the son outperformed the joint venture, the product coverage is super wide

Jiangling Motors, the shareholding structure is a bit complicated, Changan and Jiangling together with the money to engage in a Jiangling investment, Jiangling Holdings and Ford to engage in a Jiangling shares, Jiangling Motors belong to them. Alas, it's chaotic, let him meow, anyway, it has something to do with Chang'an, Jiangling, and Ford. Jiangling Motors has a landwind brand, which is the former Oriental Land Rover landwind. Because of the Ford joint venture, It is called a joint venture independent brand.

A picture to understand the Chang'an brand relationship chart, the son outperformed the joint venture, the product coverage is super wide

Avita, formerly known as Changan Weilai New Energy Automobile Technology Co., Ltd., announced its name as Avita in May this year. On November 15, Avita officially released the brand and announced that it would cooperate with Huawei and CATL to build new energy vehicles. However, the concept car unveiled at the press conference is really difficult to say, you see for yourself.

A picture to understand the Chang'an brand relationship chart, the son outperformed the joint venture, the product coverage is super wide

Hafei Automobile, once glory of Harbin, is one of the core enterprises of China's automobile export. Originally, the micro-surface did a good job, took the initiative to transform the car, launched several road treasures, horse racing, leopard racing failed, and went downhill. In 2009, it was reorganized by Changan, and in 2014, it was thrown to Changan Ford, and in 2018, the shares were listed for sale for 1 yuan, and no one dared to take over.

A picture to understand the Chang'an brand relationship chart, the son outperformed the joint venture, the product coverage is super wide

Changhe was originally part of AVIC, but when China Chang'an reorganized AVIC in 2009, it came under Chang'an' umbrella. Later, because the loss was too serious, Chang'an wanted to transfer it to Chang'an Mazda, causing ba workers, so it failed to achieve. The following year, it was acquired by BAIC, so it now belongs to BAIC.

A picture to understand the Chang'an brand relationship chart, the son outperformed the joint venture, the product coverage is super wide

Founded in 2001, Changan Ford has created many star models, such as Fox, Forres, Mondeo, Andie Tiger and so on. Unfortunately, there are a lot of riot operations, either the word of mouth is not good, or the three cylinders have been changed, and the stars of the past have all fallen. Only to change the name of the Wing Tiger, Forts and others to restart the four-cylinder engine. Recently, there is a new fuel car with a built-in 1.1-meter central control screen that looks good, and I don't know if the pricing will be a demon.

A picture to understand the Chang'an brand relationship chart, the son outperformed the joint venture, the product coverage is super wide

Changan Mazda, founded in 2005, is Ford-led (Ford has Mazda shares), so the predecessor is called Changan Ford Mazda. The main production and sales of Mazda 3 Axela, CX-30, CX-5 and other models, sales have been tepid, word of mouth can be. This year, FAW Mazda was disarmed and returned to Changma, but unfortunately, from the perspective of sales, it seems that there is no improvement.

A picture to understand the Chang'an brand relationship chart, the son outperformed the joint venture, the product coverage is super wide

Changan Suzuki, once a classic brand, was established as early as 1993 and has produced Alto, Swift, Tianyu SX4, Fengyi, Xiaotu, Vitra, Qi Yue and other models. Unfortunately, under the impact of its own brand, Suzuki's market share in small cars was continuously compressed, and finally 1 yuan sold its shares to Changan to say goodbye. After Changan took it, it was ready to hang up Auchan's car logo to sell the car.

A picture to understand the Chang'an brand relationship chart, the son outperformed the joint venture, the product coverage is super wide

Finally, there is a Changan Volvo, also led by Ford, which began to cooperate in 2006 and authorized Changan Ford Mazda to produce and sell Volvo S40 in the form of technology transfer. When Ford sold the Volvo car business, Changan also wanted to take it down, and the outside world thought that Changan was determined to win, and it turned out that it was dug by Geely.

A picture to understand the Chang'an brand relationship chart, the son outperformed the joint venture, the product coverage is super wide

Well, the Chang'an brand relationship diagram is probably like this, look down, it seems that it is selling well now, and it is its own own brand. Next time Man Ge will look at which car company to sort out.

The picture source of this article | invasion and deletion of the network

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