Audi SUV fell below 150,000, no matter how hard you don't work, you can only drive BBA?

SUV Big Coffee - Official

2024-05-06 11:02Posted in Guangdong automotive creators

In the past two years, high-end domestic new energy vehicles have risen strongly, and they have conquered many users with rich intelligent configurations, so that there is a stalk in the market that "if you don't work hard, you can only open BBA".

At present, the market competition is very fierce, BBA is also trying to retain customers, and large discounts are the passport to sign orders.

A few days ago, some fans left a message in the background asking about the price of Audi's small SUV Q2L, so the big coffee went to the front line of the market to help everyone explore the market, and found that the price of Q2L had fallen below 140,000 yuan, approaching 130,000 yuan.

This is the latest Q2L quotation posted by Audi dealers on the website, and when the big coffee communicated with the salesperson of a 4S store in Tianhe District, Guangzhou City, Guangdong Province, it was found that the actual price was much lower than this.

The salesman introduced the Audi Q2L enterprising and elegant model priced at 222,800 yuan to the big coffee, saying that if the car is purchased by mortgage, the preferential range is close to 90,000 yuan, and the price of the naked car is about 133,000 yuan, plus purchase tax, insurance and other expenses, the total price is more than 150,000 yuan.

According to reports, if there is an old car replacement, it is more cost-effective, and the manufacturer's subsidy plus the local government subsidy is almost 13,000 yuan. That is to say, if the two subsidies are included, the price of the naked car is about 120,000 yuan, plus other expenses such as purchase tax and insurance, the total price of the new car is less than 140,000 yuan (note: government subsidies need to be applied for after the license is registered, and the range of government subsidies varies from place to place).

The total cost is much lower than that of the entry-level models of new car companies such as NIO and Ideal.

Q2L is an entry-level SUV from FAW Audi, and its sales have not been large, according to data provided by Yiche. In the first three months of this year, the sales of the car were 363, 235, and 988 respectively.

In addition to the Audi Q2L asked by fans, the big coffee found that the terminal sales price of Audi A4L, A6L, Q5L and other main sales models is also close to a fracture, and their concessions are more than 100,000 yuan, and some versions of the discount exceed 150,000 yuan.

For example, the Audi A6L, priced at 427,900 yuan, is priced at 427,900 yuan, and the price of the luxury and dynamic version is now less than 320,000 yuan, and the package price is about 360,000 yuan. However, customers need to buy a car with a mortgage in order to enjoy the maximum profit. If there is an old car replacement, you can also get a subsidy of about 8,000 yuan provided by the manufacturer and a replacement subsidy of 7,000 yuan provided by the Guangzhou Municipal Government (note: the subsidy policies of local governments are different), which saves a lot of costs.

In the past two years, after the new car-making forces have entered the high-end market, everyone wants to seize the market share of Mercedes-Benz, BMW, and Audi. Previously, Zou Liangjun, senior vice president of Li Auto, had publicly mentioned that he would challenge to surpass BBA in sales and become the No. 1 luxury brand in the Chinese market.

Qin Lihong, co-founder and president of NIO, said in 2022 that NIO ET5 will surpass BMW 3 Series fuel car sales within a year, and He Xiaopeng, founder of Xpeng Motors, has also set a flag that in 2023, Xpeng G9 will surpass the scale of Audi Q5 and reach the level of continuous monthly sales of 10,000 units.

Although these car companies have not yet achieved the above goals, their encirclement and suppression still make Mercedes-Benz, BMW, Audi and other brands feel the pressure.

Therefore, in order to stabilize the market, traditional luxury car companies have also continued to raise prices, and in this regard, Audi has taken a very big step.

You can leave a message in the comment area, and we will go to the front line to learn the latest price information!

View original image 45K

• 

• 

• 

•