In the past few days, Man Ge has been haunted by the picture of a new car in his mind, and the simple front face is deeply imprinted in his heart. It's like a grinning version of Alpha Romeo, and it's proudly showing off like superman's underwear.
This is genisey's new concept car, the Genesis X Speedium Coupe.
The front face of the concept car is outlined by a simple two LED light strips, which is said to be the family design language of The Future Pure Tram of Genises.
Each flower into each eye, Man Ge is not very acceptable to such a design of underwear, but it is not excluded that some people know more about aesthetics and think it looks good. Well, YY, it's much better to be lace und.
However, in addition to the front face, I have to admit that the design of this concept car is still quite handsome.
Slender proportions, long front overhangs, large inclination of the back, it has to be said that this design concept is very much in the shadow of Aston Martin, Jaguar and other British sports cars.
In fact, Hyundai's chief creative officer in charge of the car's design was previously responsible for Bentley's design. It is no wonder that Genises' current model products, from the logo to the mesh-like large intake grille, look like a Bentley.
"Korean Little Bentley" Genisesaith, relying on stacking materials and solid quality control, is known as a luxury brand with high cost performance, which is very popular in the market. Both media outlets and consumers are full of praise for Genises.
Of course, this refers specifically to overseas markets.
In China, Geniseith does not have this situation. Chinese consumers do not recognize it as a luxury brand, and it cannot be sold just by looking at sales. In the first quarter of this year, Jenisses sold only 298 vehicles in China, with an average monthly sales of less than 100 vehicles.
This sales volume has actually exceeded Man Ge's expectations.
Don't look at the Korean car in China at present, it seems to be thinning and life is hanging in the balance, but Koreans are still very optimistic about the Chinese market. After all, China's luxury car consumption is booming, and BBA, Lexus, Cadillac, etc. have made a lot of profits here. That's why Genissy always wants to drill into the Chinese market.
As early as 2003, South Korea's Hyundai launched the Genesis project to create high-end models. In 2007, the first car was launched in South Korea and introduced to China the following year.
But at that time in China, Genesis was not called Genesis, but Rohens, Chinese name Was born.
Koreans are also a bit fluttery, thinking that changing the logo with wings will be reborn and take off directly, the product price is 398,000-520,000 yuan, the high price plus unknown brands, the sales volume is naturally silent.
This is also expected by modern times, a new high-end brand, not to die to spend ten years and eight years of money, there is no way to echo.
In 2014, the second generation of Genesis was introduced to China, and Rohens Lawnes was renamed Genesis Genesis. It is said that these two names once caused confusion in Man ge, just like confusing Marx and Engels in middle school.
However, the price is 37.8-64.88 million yuan, still so confident. Of course, the sales volume is miserable. Coupled with a German incident, in 2015, Genesis sold 1016 vehicles in China, and in 2016 it fell to less than 100 vehicles, and Genesis directly announced its withdrawal from the Chinese market that year.
The fiasco in China does not mean that the modern era is discouraged, because the Chinese market has never been the most important thing for the modern era, the most important thing is the HEGEMONy of the United States. In 2015, Hyundai specifically separated Genesis and focused on the North American market.
And South Korea's chaebols everyone understands, hyundai has made Genesis the exclusive seat of the South Korean president, and his value is naturally rising. Coupled with the evaluation assists of authoritative institutions such as Consumer Reports, J.D. Power, and IIHS in the United States, Genesis has become a fire in North America.
Optimistic about the modern Chinese market, so the day after April Fool's Day in 2021, it was announced that Genesis officially returned to the Chinese market, and the new name was Jenisses. Then the GenisesYS G80, GV80 and G70 were listed successively, priced at 362,800-45.78 million yuan, 529,800-61.88 million yuan and 249,800-35.50 million yuan, respectively.
Now that Genissy has been in China for another year, sales have been sluggish.
As a luxury brand, Genises is actually very sincere in the configuration, not to lose the same level of BBA. To say that the pricing is high, as an imported luxury car, it is not much to blame.
The most important thing is the brand power of Genisesy, which is difficult to support the market's recognition of its luxury car positioning.
As mentioned earlier, Hyundai is optimistic about the Chinese market. But "optimistic" does not mean "valued". How much Genisesight values the Chinese market depends on how much resources it can put in, establish a positive brand image, and create market reputation and confidence.
If you have the idea of making a lot of money by cutting leeks in China, go home as soon as possible.
The picture source of this article | invasion and deletion of the network
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