Do you know the Genisesy brand? If you don't know, then uncle Che asks you another question, do you know the brand of Genesis? So if you don't know it yet, Uncle Che asks you one last question, do you know the Genesis Genesis? If you still can't answer, then at least it can show that this brand really does not have a sense of existence!
When it comes to "Genesis", many consumers are relatively unfamiliar. In fact, it is a luxury brand that South Korea Hyundai Group has painstakingly operated for nearly 20 years, and its English name "Genesis" has never changed, but in the Chinese market, this brand has changed from the earliest "Genesis" to the later "Genesis", and then to today's "Genesis", "Genesis" is affectionately known as "three surnames of domestic slaves".
A Korean luxury brand that has been started three times
The three family slaves do not understand Chinese feng shui
Genesis's brand history dates back to 2003. That year, Hyundai motor spent $533 million to launch the Genesis project, and it took three years to successfully launch a rear-drive executive-class luxury car. The car debuted at the 2007 New York Auto Show, and was officially mass-produced in December of the same year, and was launched in Korea.
In July 2008 and September 2008, it entered the United States and China markets respectively, and was named "Genesis Rohens" in the Chinese market, with a price range of 398,000 to 520,000 yuan. But unfortunately, this car has not caused much repercussions in South Korea, the United States and the Chinese market.
Fast forward to 2014, the second generation of Genesis was born, also positioned as a rear-drive executive-class luxury car. In August of the same year, it was listed on the domestic market and renamed "Genesis", with a price range of 378,000 to 648,800 yuan. But helplessly, at that time, the Chinese market still did not have a foothold for Genesis.
In 2019, Hyundai Motor officially said that its luxury brand Genesis will once again land in the Chinese market. What is quite interesting is that Hyundai Motor has determined that the former Genesis will return to China under the name of "Genises".
This spirit of a brand falling, changing a brand and fighting again, in addition to admiration, can not help but make people think of it. It can be seen from the three changes of brand name that Genesis does understand traditional Chinese culture very well, trying to make the brand take root in the Chinese market through the way of "changing the name and changing the luck", but from the current point of view, the master that Genesis invited is still shallow!
Specialize in cutting leeks for the countrymen
Geniseith is not far from exiting the Chinese market
For Genisaith, in order to achieve good results in the Chinese market, in addition to coming up with enough competitive products, it is also necessary to give full sincerity in pricing. But contrary to expectations, Jenisses once again told everyone with practical actions that the leeks that cut Chinese are serious!
The following uncle will simply take you to see how much the G80 and GV80 models that have entered the Chinese market are priced in South Korea, the United States and the United Kingdom.
Let's start with the G80. In terms of price, the price in the Korean market is 53.11 million won, equivalent to 300,000 yuan. In the U.S. market, its price is the second lowest, only $48,725, equivalent to only 315,600 yuan, which is very close to the price in the Korean market. Even in the UK market, the G80 is very cheap, only 37,460 pounds, equivalent to 337,300 yuan.
Finally, look at the price of the Chinese market, yes, the starting price of this G80 has reached 362,800 yuan, and the difference is very obvious!
So what about the price of the GV80? Through comparison, it was found that the price difference of this car was even greater. The starting price of the Korean market is 60.67 million won, equivalent to 343,200 yuan. The price in the U.S. market is even lower than that in south Korea, at $48,900, or 316,800 yuan. The price in the UK market is 56,815 pounds, equivalent to 511,700 yuan.
In the Chinese market, the starting price of the GV80 is 529,800 yuan, which is 186,600 yuan more expensive than the Korean market. Seeing this price, I believe that many friends will think that the power configuration is different, but the fact is not so, in contrast, the same GV80 equipped with a 2.5T engine and equipped with a four-wheel drive system, the price of the Korean market is only 64.11 million won, equivalent to 360,000 yuan, which is 160,000 yuan cheaper than the 520,000 yuan sold in China, not to mention the top ratio of 618,800 yuan.
Such a huge price difference is something that Uncle Che cannot understand, and I believe that this is also unacceptable to Chinese consumers. It can be seen that Genises' withdrawal from the Chinese market is just around the corner!
Uncle Che summed up
In fact, from the performance of Korean cars in the Chinese market in recent years, although sales can not return to the peak period, but the good villains have also come up with the latest technology, so that consumers feel the sincerity, the market reputation is also rising year by year. However, at this time, the "sudden rise" of Genissy not only did not increase the ownership of Korean brands in the Chinese market, but also indirectly hurt the two brands of Hyundai and Kia, which can be said to be more than worth the loss. Finally, give Jenissy a word, the Chinese market is not easy to come by, and it is good and cherished!