Genesis is a Korean luxury brand that has entered the domestic market, but due to poor sales, it has no choice but to quit. In 2021, Genesis replaced the identity of Genises to return to the domestic market in a beautiful way, which received the attention of a large number of car fans at that time, and from the pricing point of view of Geniseys, it can simply beat the same level of products of first-line luxury brands, but from the perspective of sales, it is thunderous and rainy.
According to Uncle Che's understanding, the number of jinisses in China in the first quarter of this year was 298 cars, an average of less than 100 units per month, such an embarrassing sales volume, directly sentenced Genesis "two into the palace" failure. But the brand is only a bit miserable in China, and Jenisses' sales in the first quarter of the US market can reach 10,000 units.
So where did Geniseys lose in the Chinese market? The brand currently has three models listed in China, namely the Genises G70, the Genises G80, and the Jennises GV80, which are positioned as medium-sized sports cars, medium-sized cars, and medium-sized SUVs, with starting prices of 249,800 yuan, 362,800 yuan and 529,800 yuan, respectively. Take the GeniseyS G70, this car is equipped with a 2.0T turbocharged engine, the transmission system matches the 8-speed manual transmission, the maximum horsepower is 245Ps, the peak torque is 353N·m, the power level is only slightly weaker than the BMW 330i power level model, but the price is much lower, which shows that its cost performance is indeed high enough.
Although it seems to be more cost-effective than the first-line luxury brands, Genesis is not a first-line luxury brand in China after all, and even the second- and third-line luxury brands are not counted, and it is seriously marginalized like Infiniti, Acura and other brands, and its price is somewhat arrogant compared to the second-line luxury brands. With the Genises G70 the same level of Cadillac CT5 is also equipped with a 2.0T engine, the current terminal price after the discount is 239,700 yuan, and even once fell to less than 200,000 yuan, the second-tier luxury brand is seriously rolled up at the moment, Genisesy is obviously not competitive enough.
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