On April 8, the 2023 Genisesy G80 was officially listed, priced at 363,800-45.78 million yuan. As a redesign, the new car continues to continue the design of the current model. In terms of appearance, the 2023 Geniseys G80 adopts the latest family design language, with the iconic large-size mid-mesh front face and the lateral split design of the headlights and the integration of LED strips. The lower bracket adopts a dot matrix grille design, which is very recognizable.
This "new car" is only an annual change, except for some small changes in details, the so-called new model is almost no different from the old model. So the focus of this article is not on the new car, but on the Genisesy brand. For most people, Genises is a relatively unfamiliar brand, and today the editor will talk to you about the relatively unpopular brand of Genisesis!
Geniseith's past and present lives!
Perhaps most people don't know much about the Genisesy brand and think it's an "emerging brand", but it's not! The "past life" of Jenisses in China can be traced back to more than a decade ago. As early as 2004, South Korea's Hyundai Motor Group created its high-end brand "Genesis", as Hyundai's first rear-wheel drive high-end model. In 2007, genesis was released in South Korea, the name is the same as a certain model that has already entered the domestic market in terms of pronunciation and meaning, and when it was introduced to the Chinese market in 2008, Hyundai Motor changed Genesis (Genesis) to Rohens (Rohens) in desperation.
It wasn't until 2014, after the same name model had been discontinued, that Hyundai used the genesis name back on the second generation. However, due to popularity, sales and other reasons, this model has withdrawn from the Chinese market shortly after the name change. In November 2015, Genissy was born as an independent luxury brand with the global market as the layout.
Genesis has a beginning in English; the meaning of its origin; its origin. Geniseis is a luxury car brand with a global market as the layout, aiming to bring dynamic and elegant models to consumers. Headquartered in South Korea, it is available in overseas markets such as the United States, Canada, Australia, Russia and the Middle East. Its models have been recognized by international authoritative industry organizations, such as the North American Annual Wind Car Awards, the American Consumer Report, etc., and have been selected as the best luxury brand by the J.D. Power New Car Quality Research Report for four consecutive years.
In November 2020, with the G80, GV80, G90 special limited edition Stardust to participate in the 3rd China International Import Expo, announced that it will officially enter the Chinese market in 2021. On April 2, 2021, Geniseys officially announced its landing in China, and on April 8, the country's first Jenises Home was officially settled in Shanghai, located at No. 282, Huaihai Middle Road, Huangpu District, Shanghai. At this point, Genesis officially returned to the Chinese market!
What is the current state of Geniseis?
At present, Genises has a total of three models on sale in China, namely G70, G80 and GV80, positioned as medium-sized cars, medium-sized cars and medium-sized SUVs. In the editor's opinion, the G80 may be its volume model. This medium and large sedan with a length of nearly 5 meters, starting at only 363,800 yuan, has a 2.5T engine matching the powertrain of the 8AT gearbox, with a maximum power of 304 horsepower and a maximum torque of 422 Nm.
As a world-renowned model, the Genises G80 has been recognized by one of the most authoritative awards in the Chinese automotive industry - "China Car of the Year", and has been widely recognized by Chinese consumers for its unique design in the first year of the brand's entry into China. Indeed, on the G80, the sense of design is everywhere, and from the standard suction door of the whole series, you can see the control of the details of Genissy, which balances the relationship between sports and luxury very well! In terms of interior, both the materials used and the design style are unique, different from the common models on the market, which can be remembered at a glance!
For editors, the most attractive model of The Genises is the most entry-level G70. In the past, almost no one would associate a Korean car with sports, and the G70 was an exception! This 245-horsepower model can not only be equipped with variable suspension and Brembo brakes, but also the rear-drive model can be equipped with a rear axle limited-slip differential, which makes the same class of models that advertise sports. It's no wonder that a large number of media people will make such a high evaluation of it!
This model, which starts at only 249,800 yuan, has an extremely superior body proportion, and although the unelonged wheelbase cannot be compared with competitors in terms of space, in terms of handling and performance, the G70 can be described as a dimensionality reduction blow! In terms of interior, the G70 and G80 use similar design language, but the overall is more dynamic and sporty, and the sense of luxury and technology is not inferior to that of the same level of models! The price performance of the G70 is almost unbeatable in the same level!
At present, the flagship model of Genisesy is not GV80! This medium-sized SUV, which is jokingly called "Bentayga-Eygata" by many netizens, has been widely praised once it has been listed! Although it is not a substitute for anyone, it can be compared with models like the Bentley, and it also reflects its own excellent strength! The maximum torque of 422 Nm makes this nearly five-meter-long and two-meter-high behemoth have an indescribable calmness when driving, and the luxurious interior workmanship coupled with excellent tranquility makes the GV80's driving quality completely exceed the level that this price point should be!
Whether it is from the aura or the driving quality, this car can give people a "million-level luxury car" feeling. The reason why people have this "illusion" is because in the place where they can't see, Genises has put a lot of effort into it. The electromagnetic induction suspension and NAPPA leather seats give the GV80 a ride texture that makes people feel as if they are in the soft clouds, and the 18 speakers of Lexicon audio can bring people an auditory feast like an opera house! This medium and large SUV, which starts at 529,800 yuan, has won the affirmation of the market with excellent strength!
The road ahead for Geniseis!
Is Genises really that good? In terms of product strength and cost performance, it is really very competitive! As the layout of Hyundai Group in order to occupy the high-end market, Genises has done a very extreme job in luxury, coupled with a cost-effective price, Geniseses has a strong product force! But its product strength is not reflected in its sales, unlike its success in overseas markets, Genisesy still has huge room for improvement in the Chinese market!
If Genises wants to open up the Chinese market, the first thing to do is to enhance its own popularity! Compared with traditional luxury brands, this "rising star" that was born only a few years ago still has a long way to go! Taking the 4S store as an example, at present, only 5 cities in China have "Jenissay Home", and among the four super-first-tier cities in China, "North, Shanghai, Guangzhou, and Shenzhen", Geniseses only covers Shanghai and Guangzhou. From a consumer's point of view, why should I choose a brand that doesn't even have a storefront in the city where I live? Therefore, Genissy should speed up the pace and lay out more sales centers in different cities as soon as possible!
Secondly, Geniseith must stick to its own strategy! Genissy currently has corresponding masterpieces in sports, business and luxury, and in the editor's view, this strategic layout of "art has a specialty" is correct and worth adhering to. More importantly, Genisesy itself is relatively low in terms of pricing, and there is no need to use the means of "terminal discount" to "exchange price for volume", which is a self-reducing approach, which may be effective in the short term, but it is not advisable in the long run! At present, in terms of price, Genisaith still adheres to the bottom line! Continue to adhere to this strategy, I believe it is the best choice!
Finally, Genisey needs to continue to enrich its product line! At present, There are only three models on sale in China, compared with the product line of more than ten models of mainstream brands, Genises is lagging behind in "quantity". Fortunately, Genises still has a backhand, the flagship model G90 has not yet been introduced into The country, and the SUV named GV90 that is higher than the GV80 may be named GV90 is expected to be launched in the future, and Genises may bring us many surprises!
Auto network review: Genissy is a high-end product of Hyundai Group, which has the symbolic meaning of spiritual totem!
What Jenisses needs to do is not to snipe the first-line luxury brands, in the editor's view, his opponent is the second-line or even the third-line luxury brands. If you look at Geniseys from this perspective, then its strength really can't be underestimated! More importantly, the high-end route of Genises is conducive to raising the brand style of the entire Hyundai Group and allowing the Hyundai Group to get rid of the low-end image, it may not need to go, but its existence is very necessary! So do you think Geniseth would be a spiritual totem? Welcome to discuss reasonably in the comments section!