As the saying goes: "Start a BBA, the big winner in life." "So in the medium and large luxury car market, most users' first choice is the Mercedes-Benz E-Class, BMW 5 Series and Audi A6L range.
However, under the continuous injection of fresh power, its realization of today's car selection is really not much need to stare at "56E", from Hyundai Motor's luxury brand Jenisses, also has a high-end momentum, especially in the overseas market properly shine, 2021 sales directly increased by more than twice year-on-year.
Therefore, under the highlights, the Chinese market that Genisesais focuses on developing has a new action this time
Recently, the 2023 GenisesYS G80 officially entered the market for sale, a total of 4 models were launched, the price range was 363,800-457,800, for the Geniseys G80 that just entered the domestic market, this redesign is more for the configuration of the upgrade.
To briefly explain its shape, the Genisesy G80 continues the typical family design, the large size of the inverted triangle mid-mesh, coupled with the segmented headlight group, the whole vehicle generally reveals an elegant, retro taste. And this set of designs is from the hands of former Mercedes and Bentley designers, compared to the mainstream BBA does have a more personal side.
The style of the side is more rounded, and the small slip from the C-pillar slowly slides down, adding a lot of elegance, returning to the original design style of the last century, as an executive-level car, the visual temperament impact will definitely think that this car is not cheap.
In terms of size, the length, width and height are 4995/1925/1465mm, the wheelbase is 3010mm, in the same level, it is already the lengthening level of other products, so there is nothing to worry about for the internal space, and there is no one in the medium and large cars who is small in space, anyway, they are "big" for the beauty.
Although the simple layout of the interior of the Genisesee G80 does not have any highlights, the materials are very pleasing, and a large number of Nappa leather and solid wood decorations are used to interpret the calm sense of luxury. It's no exaggeration to say that no matter what age you are, seeing this multi-faceted luxury interior will definitely be attracted.
The GenisesYS G80 is equipped with a combination of 2.5T power + 8AT transmission in the domestic series, with a maximum horsepower of 304 hp and a maximum torque of 422 Nm, and the drive form is available in two-wheel drive and four-wheel drive.
This power system, compared with the same level of competitors, has a large advantage in displacement, the current mainstream competitors are basically mainly 2.0T power, and the data on the 2.5T book of Genisesy is also a small surprise, and more than 300 horsepower can be applied to most scenarios.
But back to the current market situation of Geniseys.
It is true that although the Genisesy G80 is a luxury brand, there has always been great controversy that it belongs to the Korean brand, and in the past few years, due to the influence of some turmoil in South Korea, the overall sales of the Korean brand have plummeted.
The Chinese people have launched a boycott of Korean cars, but all the cars made in South Korea are directly ignored by domestic consumers, and they do not consider the kind.
However, Korean cars have finally realized this, and in recent years, they have also shown a lot of sincerity in the development of the Chinese market, and the overall sales performance has also picked up.
Just look back at the GenisesYS G80, although it has achieved good results in the US market, and in terms of security, the Geniseys G80 has also won the first place in the same level of J.D.POWER authorities, and has laid a good user reputation overseas.
Therefore, the Genises G80 should be able to shine in the Chinese market, but the result of the fact is completely opposite to the other side of the ocean, and the more fatal point is that no one knows this brand, and the publicity is not enough, and even let consumers mistakenly think that this is an emerging domestic brand...
If the car itself is fine, the biggest problem is still in brand awareness.
And Genises has the courage to have its sales methods, directly using direct sales + online sales methods, and the national stores are only shanghai, Guangzhou, Chengdu, Nanjing and Hangzhou.
Taking Guangzhou as an example, the professor has consulted the problem of the driving experience of brand customer service, and the brand directly operated store does not have any reserves for test driving, so customers want to test drive, and there is no direct opportunity.
Entering the Chinese market from 2020, in this year, the total domestic sales volume is only 367 vehicles, of which, no matter how hard to cater to the preferences of Chinese consumers, the Genisesy G80 is only 240 vehicles.
Although each of the Cars of Genisesy is imported from overseas, it has not been able to impress the hearts of the Chinese people, you know, the identity that was once imported is a face-saving thing for the Chinese people, but in the cognition of the Chinese people, the brand image of The Genesis is incomparably pale compared to the BBA.
Of course, the return to the Genisesy G80 product itself, in fact, there is also the strength to call the long-rooted "56E", sitting on a unique shape at the same time, equipped with high hardware features, such as standard electromagnetic shock absorption, active safety system, AR real-life navigation and so on are its strong advantages.
And the 2.5T power performance also puts it in the upper reaches of the same level, with surprising winning moves, which is also a feature that opponents do not have. To say that the key to the next decisive victory is nothing more than the price, the surface seems to be very close to the people, but the opponents terminal preferential interception, as if it is difficult for potential consumers to resist.
So the question for Genissys is, how can we survive in the Chinese market?!