laitimes

Why is the "Korean bentley" selling well in the domestic market?

Why is the "Korean bentley" selling well in the domestic market?

Written, photographed | Wang Ziyun

In China, whenever I hear "Geniseith", I believe that everyone is still very unfamiliar with this difficult name.

In fact, its name is the English translation of "Genesis", Genises is a luxury brand under the South Korean Hyundai Motor Group, officially landed in the Chinese market for a year, this time has been the brand's second entry into China, from the predecessor of Genesis to Genesis and finally to Geniseys.

Why is the "Korean bentley" selling well in the domestic market?

First, let's take a look at the Genisesy brand.

Why is the "Korean bentley" selling well in the domestic market?

In 2003, Hyundai motor launched the Genesis project, the main model will be the rear-drive sedan positioned as an administrative attribute.

At first, the model design part of the Genesis project alone took three years and 800,000 miles of reliability testing was conducted on the engineering part.

Eventually, the Genesis concept was unveiled at the 2007 New York Auto Show, and its production version was officially launched at the end of the year.

Why is the "Korean bentley" selling well in the domestic market?

Times have changed, let's go back to 2022, in this era of car brands competing for tigers, Genises has launched its new medium and large sedan G80.

Why is the "Korean bentley" selling well in the domestic market?

"Korean bentley" is not in vain! The design does not lose to BBA

When I just got the G80, I thought from the outside that the price of this car was at least 500,000 or more, but in fact, its price range was only 363,800-437,800, which was much more luxurious than the appearance of the Lexus ES and Cadillac CT6 in the same level of market, worthy of the nickname of "Korean Bentley" in foreign markets, today we will take a look at how the Genises G80 is?

Why is the "Korean bentley" selling well in the domestic market?

Come to the front part of the car, the front face of the G80 continues the family design, take a closer look at its huge honeycomb shape grille, and then with the sharp and narrow split LED headlights on both sides, and the design of the turn signal extends to the fenders, this headlight is certainly not cheap if bumped, overall, the front face design of the G80 is very atmospheric, and the aura is even larger than the BBA model.

Why is the "Korean bentley" selling well in the domestic market?

The side of the body uses a very smooth line design, and it is a slip-back design, the overall look is very slender, as if it is an elegant gentleman.

And the G80 side details are also many, hidden door handles, electroplated decorative strips and black shark fins. The fusion of these elements improves the recognition of the whole vehicle and creates a sense of strength and sports atmosphere for the new car.

Why is the "Korean bentley" selling well in the domestic market?

Looking at the rear part of the car, the tail lights echo the headlights, still using a split design and extending to the side of the car, giving people a three-dimensional feeling. The exhaust uses shield-shaped bilateral single shapes, coupled with the delicate duckling tail, to add some highlights to the already layered tail.

Why is the "Korean bentley" selling well in the domestic market?

The interior design is decent, and the engine system is fully functional

Entering the G80 car, the first feeling is very regular, and the workmanship and materials have reached the level that a first-class model should have.

At the design level, the G80 adopts the popular wrap-around cockpit design. In addition, as with the appearance, the designer also adopted a minimalist design method, and the functional area was clearly divided.

Why is the "Korean bentley" selling well in the domestic market?

G80 interior panel adopts a stepped design, the car machine system is fully functional, and the interaction with the car machine is very smooth, the 12.3-inch instrument panel is fully LCD, and the basic configuration is an 8-inch LCD instrument. The double round dial style is available in three styles with a glasses-free 3D function, which is similar to the new Mercedes-Benz S-Class, but the gimmick is greater than the practicality.

Navigation maps cannot be projected on the dashboard, and can only rely on the HUD's navigation arrows to indicate directions. The car machine is a 14.5-inch rectangular touch LCD screen, far from the main passenger seat, manual operation is inconvenient, in order to improve the convenience of the gear shift knob in front of the design of a delicate control dial, to a certain extent to solve the problem of controlling the car machine.

Why is the "Korean bentley" selling well in the domestic market?
Why is the "Korean bentley" selling well in the domestic market?

Of course, you can also use the steering wheel's voice button to wake up the control car machine, it uses the Baidu voice system, the speech recognition effect is no problem, but it is still hoped that the voice direct wake-up that will be upgraded to the habits of domestic consumers in the later stage, this problem also appears on the Cadillac CT6 for the North American market.

The detailed design is worth mentioning that a soft baffle is added to the gap of the main passenger seat by the center control to prevent items such as mobile phones from accidentally falling. The wireless charging pad of the mobile phone vertically placed in the storage compartment is also more convenient than the horizontal design of the same level of opponents.

Why is the "Korean bentley" selling well in the domestic market?
Why is the "Korean bentley" selling well in the domestic market?

The ride experience can be said to be very good, inseparable from its Nappa leather seat, sitting on the sofa at home as comfortable, and the main co-pilot supports the seat ventilation and heating, when you sit on it, and then turn on the rolls-royce of the same Lescon audio, as if you are like a confident and successful person.

Looking at the trunk space, after the rear seats are reclined, the space can be further expanded, and the load capacity is great, enough to meet the daily household.

At the same time, the car is equipped with fatigue reminder, brake anti-lock (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), brake power distribution (EBD) main driving airbag, rear window sunshade, passenger seat airbag, knee airbag, side air curtain and other safety configurations.

Why is the "Korean bentley" selling well in the domestic market?
Why is the "Korean bentley" selling well in the domestic market?

The power adjustment is more comfortable, and there is a delay in giving the oil without going

In terms of power, the GeniseyS G80 is equipped with two engines, namely a 2.0T four-cylinder turbocharged engine and a 2.5T four-cylinder turbocharged engine, and the transmission part matches the 8AT transmission.

Why is the "Korean bentley" selling well in the domestic market?
Why is the "Korean bentley" selling well in the domestic market?

The test drive this time is a 2.5T all-wheel drive version, which has a maximum horsepower of 304 horses and a maximum torque of 442N·m.

From the data alone, this car should be a good performance car, but in the real driving, it is just the opposite, giving the oil not to go is the most obvious feeling of this car, even after choosing the sport mode and stepping on the accelerator pedal deeply, it is still not moving, and there is a delay of nearly 2 seconds, and its power part is adjusted too comfortably.

Why is the "Korean bentley" selling well in the domestic market?

The official 0-100 acceleration time is 7 seconds, although I did not test it realistically, but the G80 acceleration does not feel like a car that can reach 7 seconds, the thickness of the chassis and the weight of the body are dragging the car forward.

Why is the "Korean bentley" selling well in the domestic market?

Officials did not give the G80 a curb weight, but the heavy chassis and handling told me that "this car must be at least 2 tons or more".

Why is the "Korean bentley" selling well in the domestic market?

Overall, Genises G80 from the product strength point of view, does have a good strength, it has an atmospheric exterior design, the interior is luxurious, the price is also very sincere, has a good performance in foreign markets, and in the J.D. POWER quality research report to get the first place in the same level.

Why is the "Korean bentley" selling well in the domestic market?

But back in China, because the medium and large luxury car market has always been the world of BBA, and it is also facing competition from second-tier luxury brands such as Lexus ES and Cadillac CT6, the brand influence of Genisys is not dominant, resulting in its average sales in China.

Why is the "Korean bentley" selling well in the domestic market?

After re-logging into the domestic market, Genice is very sincere from the experience of this G80, compared with domestic luxury brands, in addition to the advantages of configuration, mute and ride comfort performance is unforgettable.

In the next step, how to enhance the credibility of the brand has become the top priority, after all, to let consumers trust, in order to make better products, you can also start from the later maintenance, buy a car to send 100,000 kilometers of free maintenance, perhaps it is a way to open the domestic market. 【iDailycar】

Why is the "Korean bentley" selling well in the domestic market?

Read on