As early as 1898, Renault automobile has been officially born (so far, has a history of 124 years), and then stumbled into the Chinese market through the form of joint ventures, but due to its own "legal gene", resulting in its poorer and worse in the domestic market, and even once to the point of withdrawing from the Chinese market, of which Dongfeng Renault, which focuses on passenger cars, and Renault Brilliance, which focuses on commercial vehicles, are the best examples.
In fact, as early as Last April, Dongfeng Renault had already announced its restructuring and withdrawal from the Chinese market, which also meant that Renault's passenger car business in China would be announced, but you know? For the automobile market, there is no humanity and compassion, you can do it, no, you can only be eliminated, the market has just shot at the passenger car layout of Renault in the domestic market, and then it has a problem with the layout of commercial vehicles in the domestic market, that is, the Renault Brilliance Gold Cup we mentioned earlier.
Brilliance Renault Gold Cup by Brilliance Group and Renault jointly funded to establish, in fact, before the cooperation between the two sides, Brilliance Gold Cup has been in danger, this was once called China's first light passenger brand, sales are bad, even a year only sold 23,000 vehicles, net profit fell directly from a profit of 0.36 billion yuan to a loss of 208 million yuan, and then Renault joined, so that Brilliance Gold Cup saw hope, and even in order to express the sincerity of cooperation, Brilliance Group directly used "1 yuan" to turn brilliance Gold Cup 49% The shares were transferred to Renault, but even so, the two partners who supported each other did not go far.
Renault Brilliance Gold Cup was only 5 years from its establishment, and in the early stage of cooperation, the two sides set a goal of reaching 150,000 vehicles in this year's sales, but it backfired, as of 2020, the sales of Renault Brilliance Gold Cup were only about 23,000 vehicles, and as early as November 2020, Brilliance Group has been ruled bankruptcy reorganization by the court, but for Renault, it is not willing to lose the Chinese market, so since passenger cars and commercial vehicles can not go, it thought of the last way out - New energy vehicles.
In fact, as early as August 2017, Renault, Nissan Motor (Renault-Nissan Alliance) and Dongfeng Motor Group Co., Ltd. have reached a cooperation, they jointly founded a new energy vehicle company called EasyJet, not only that, in order to expand the layout of the domestic market, Renault Automobile and Jiangling Group New Energy Automobile Co., Ltd. also have cooperation. It is worth mentioning that the new energy vehicle company named EasyJet, which is produced in China as a vehicle, and then exported to Europe as a joint venture car, this export is also on fire, according to the authoritative automobile research agency JETO data, easyJet's A00-class model called Dacia Spring sold as much as 5277 units in a single month in October last year, winning the third place in the European pure electric vehicle model ranking.
For Jiangling Group New Energy, according to the original plan is to launch 4 core models this year, and will cover 45% of the domestic electric vehicle segment, but the plan is only a plan, just hope that Renault this time will not be like the last Brilliance Renault Gold Cup, set a grand goal a long time ago, but the result was a failure, and at the same time I also hope that Renault can break the state of sluggishness in the country and set a good example for French cars!
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